T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne liderlik etme vizyonuyla faaliyet g\u00f6steren Vodafone, 2016\u2019da da abonelerinin hayat\u0131n\u0131 kolayla\u015ft\u0131rmaya devam etti. Tam 6 y\u0131ld\u0131r \u201cEn \u00c7ok Tavsiye Edilen Operat\u00f6r\u201d olma ba\u015far\u0131s\u0131n\u0131 s\u00fcrd\u00fcren Vodafone T\u00fcrkiye\u2019nin 22,6 milyon abonesi, 2016\u2019da abone ba\u015f\u0131na ayl\u0131k ortalama 462 dakika\u00b9 konu\u015ftu ve %119 art\u0131\u015fla toplam 235 bin terabayt data\u00b9 kulland\u0131. Abonelerinin internet kullan\u0131m\u0131 son 5 y\u0131lda tam 32kat\u0131na[2] \u00e7\u0131kan Vodafone, mobil ve sabit ileti\u015fim hizmetleriyle 2016\u2019da da T\u00fcrkiye\u2019de dijitalle\u015fmenin \u00f6nc\u00fclerinden oldu.
\u2028
Vodafone Red\u2019liler 51 \u00fclkede \u00f6zg\u00fcrce konu\u015ftu
\u2028<\/p>\n
Yo\u011fun mobil ileti\u015fim kullan\u0131m\u0131yla \u00f6ne \u00e7\u0131kan Vodafone Red’liler, yurtd\u0131\u015f\u0131nda 51 \u00fclkede tarifelerini t\u0131pk\u0131 T\u00fcrkiye\u2019deymi\u015f gibi kulland\u0131lar. Ayr\u0131ca, 23 Vodafone \u00fclkesindeki hem sabit, hem mobil hatlar\u0131, ek \u00fccret \u00f6demeden tarife dakikalar\u0131yla arad\u0131lar. Vodafone Red, abonelerine tarifeler d\u0131\u015f\u0131nda da fayda sa\u011flamaya devam etti. B\u00f6ylece, Vodafone Red’lilerin toplam tasarruf miktar\u0131 3 y\u0131lda 526 milyon TL’yi buldu.<\/p>\n
Vodafone FreeZone\u2019lu gen\u00e7ler ileti\u015fimde \u00f6zg\u00fcrl\u00fc\u011f\u00fc ya\u015fad\u0131
\u2028<\/p>\n
Vodafone\u2019un 25 ya\u015f ve alt\u0131 gen\u00e7ler i\u00e7in May\u0131s 2011\u2019de hayata ge\u00e7irdi\u011fi FreeZone platformuyla bug\u00fcne kadar gen\u00e7li\u011fe yapt\u0131\u011f\u0131 yat\u0131r\u0131m tutar\u0131 130 milyon TL’ye ula\u015ft\u0131. FreeZone arac\u0131l\u0131\u011f\u0131yla sadece m\u00fczi\u011fe yap\u0131lan yat\u0131r\u0131m tutar\u0131 80 milyon TL\u2019yi bulurken, FreeZone platformunun sundu\u011fu avantajlarla gen\u00e7lerin b\u00fct\u00e7elerine 5 y\u0131lda 50 milyon TL katk\u0131 sa\u011fland\u0131. Bununla birlikte, 2016 y\u0131l\u0131nda d\u00fczenlenen 5 Vodafone FreeZone konserinde 30 bini a\u015fk\u0131n m\u00fcziksever gen\u00e7 sevdikleri sanat\u00e7\u0131larla bulu\u015ftu. 7 binin \u00fczerinde Vodafone FreeZone abonesine sosyal medya hesaplar\u0131 \u00fczerinden \u00e7\u00f6z\u00fcm sunuldu. Vodafone FreeZone\u2019un Facebook ve Twitter hesaplar\u0131ndan yap\u0131lan ileti\u015fimlerle 120 milyonun \u00fczerinde ki\u015fiye ula\u015f\u0131ld\u0131. 400 binin \u00fczerinde Vodafone FreeZone\u2019lu, gen\u00e7lere \u00f6zel Spotify tekliflerinden yararland\u0131.
\u2028
Mobil uygulamalarla ayr\u0131cal\u0131kl\u0131 hizmetler sunuldu<\/p>\n
\u2028
T\u00fcrkiye’nin ilk ve tek mobil sa\u011fl\u0131k platformu Vodafone Cep Sa\u011fl\u0131k servisi toplam 1,2 milyonu a\u015fk\u0131n ki\u015finin hayat\u0131na dokunurken, temass\u0131z mobil \u00f6deme deneyimi sunanVodafone Cep C\u00fczdan uygulamas\u0131 3 y\u0131lda 400 bini a\u015fk\u0131n abone taraf\u0131ndan indirildi. T\u00fcm Vodafone\u2019lulara indirim f\u0131rsatlar\u0131 sunan ve 2016 y\u0131l\u0131nda 120\u2019nin \u00fczerinde marka ile 300kampanyan\u0131n d\u00fczenlendi\u011fi Vodafone Avantaj Cepte uygulamas\u0131 ise toplam 1,8 milyondan fazla kez indirildi. Di\u011fer yandan, Vodafone abonelerinin \u00e7ocuklar\u0131n\u0131n ihtiya\u00e7lar\u0131na \u00f6zel olarak haz\u0131rlanan Merhaba Tarifesi kapsam\u0131nda Buraday\u0131m Uygulamas\u0131\u2019n\u0131 indiren 35 bini a\u015fk\u0131n anne baba, \u00e7ocu\u011funun nerede oldu\u011funu takip edebildi. Abonelerine her pazartesi s\u00fcrpriz hediyeler sunan, kullan\u0131c\u0131lar\u0131n\u0131n Vodafone ile olan bir\u00e7ok i\u015flemini ger\u00e7ekle\u015ftirebildi\u011fi Vodafone Yan\u0131mda uygulamas\u0131 ise 11 milyon indirme rakam\u0131na ula\u015ft\u0131.
\u2028
Maraton \u201cT\u00fcrkiye A\u015fk\u0131na \u015eehitler An\u0131s\u0131na\u201d ko\u015fuldu<\/p>\n
\u2028
Kas\u0131m ay\u0131nda \u201cT\u00fcrkiye A\u015fk\u0131na \u015eehitler An\u0131s\u0131na\u201d temas\u0131yla ko\u015fulan Vodafone 38. \u0130stanbul Maratonu\u2019nda 120 \u00fclkeden 30 bine yak\u0131n \u00e7ipli ko\u015fucu rekor kat\u0131l\u0131ma imza att\u0131. Y\u00fcz binlerce \u0130stanbullu da \u201cKahramanlar Ko\u015fusu\u201d ile Asya\u2019dan Avrupa\u2019ya ge\u00e7ti. Bu y\u0131l 28\u2019i T\u00fcrk olmak \u00fczere 90 elit atletin yar\u0131\u015ft\u0131\u011f\u0131 maratonda, 100\u2019e yak\u0131n \u015fehit yak\u0131n\u0131 ve gazi de ko\u015fucu start’lar\u0131 verildikten sonra 93 metrelik T\u00fcrk bayra\u011f\u0131 ile k\u00f6pr\u00fcy\u00fc ge\u00e7ti. Maratonun dijital pusulas\u0131 VMaraton uygulamas\u0131 toplam 13 bine yak\u0131n ki\u015fi taraf\u0131ndan indirildi. Etkinli\u011fin resmi Facebook sayfas\u0131 ise 25 bin ki\u015fi taraf\u0131ndan takip edildi.<\/p>\n
\u2028
Be\u015fikta\u015f JK, Vodafone ile y\u00fckselmeye devam etti
\u2028
T\u00fcrkiye’nin ilk ak\u0131ll\u0131 stadyumu Vodafone Arena\u2019n\u0131n sosyal medya hesaplar\u0131 2016\u2019da da taraftarlardan yo\u011fun ilgi g\u00f6rmeye devam etti. Vodafone Arena Facebook hesab\u0131 1,9 milyonun, Twitter hesab\u0131 425 binin, Instagram hesab\u0131 ise 428 binin \u00fczerinde takip\u00e7i say\u0131s\u0131na ula\u015ft\u0131. Vodafone Arena ve BJK futbol tak\u0131m sponsorlu\u011fu i\u00e7in \u00e7ekilen filmler internetten toplam 40 milyon ki\u015fiye eri\u015fti, 9,6 milyon kez izlendi. Di\u011fer yandan, Vodafone\u2019un Be\u015fikta\u015fl\u0131 taraftarlara \u00f6zel olu\u015fturdu\u011fu \u201cVodafone KaraKartal\u201d platformuna 2 y\u0131lda 913 bin Be\u015fikta\u015fl\u0131 \u00fcye olarak Be\u015fikta\u015f JK\u2019ya 3,2 milyon TL katk\u0131 sa\u011flad\u0131.
\u2028
Vodafone\u2019un en ak\u0131ll\u0131 ma\u011fazas\u0131 Vodafone Arena\u2019da a\u00e7\u0131ld\u0131<\/p>\n
\u2028
Vodafone T\u00fcrkiye\u2019nin en dijital ma\u011fazas\u0131 T\u00fcrkiye\u2019nin ilk ak\u0131ll\u0131 stadyumu Vodafone Arena\u2019da a\u00e7\u0131ld\u0131. 6 ayda tamamlanan Vodafone Arena Ak\u0131ll\u0131 Stadyum Ma\u011fazas\u0131 i\u00e7in toplam 1 milyon TL\u2019lik yat\u0131r\u0131m yap\u0131ld\u0131.
\u2028
\u015eehirlerin dijitalle\u015fme endeksi %55 oldu<\/p>\n
\u2028
Vodafone\u2019un T\u00fcrkiye\u2019de i\u015fletmelerin dijital haritas\u0131n\u0131 \u00e7\u0131karmak \u00fczere geli\u015ftirdi\u011fi \u201cYar\u0131na Haz\u0131r\u0131m Platformu\u201d kapsam\u0131nda 44 bin i\u015fletme dijitalle\u015fme endeksini hesaplad\u0131. Vodafone ayr\u0131ca, \u201cAk\u0131ll\u0131 \u015eehir Endeksi\u201d \u00e7al\u0131\u015fmas\u0131yla 26 b\u00fcy\u00fck\u015fehir belediyesinin skorunu \u00f6l\u00e7t\u00fc ve \u201cYar\u0131na Haz\u0131r \u015eehirler B\u00fcy\u00fck\u015fehir Belediyesi Ortalama Skoru\u201dnu %55 olarak tespit etti. Vodafone T\u00fcrkiye\u2019nin kurumsal segmentteki toplam gelirleri ise %20 artt\u0131.<\/p>\n
\u2028
T\u00fcrkiye Vodafone Vakf\u0131, milyonlar\u0131n hayat\u0131na dokundu<\/p>\n
\u2028
Toplumsal de\u011fi\u015fimin ve geli\u015fimin \u00f6nc\u00fcs\u00fc olma amac\u0131yla \u00f6nemli \u00e7al\u0131\u015fmalar y\u00fcr\u00fcten T\u00fcrkiye Vodafone Vakf\u0131; \u201cVodafone \u00d6nce Kad\u0131n\u201d, \u201cD\u00fc\u015fler Akademisi\u201d, \u201cYar\u0131n\u0131 Kodlayanlar\u201d gibi projeleri ve mobil uygulamalar\u0131yla 9 y\u0131lda toplam 4 milyona yak\u0131n ki\u015fiye dokundu, 29 milyon TL sosyal yat\u0131r\u0131m yapt\u0131. Vodafone T\u00fcrkiye’nin kad\u0131na y\u00f6nelik t\u00fcm \u00fcr\u00fcn, servis, proje ve hizmetlerinin ilk kez tek \u00e7at\u0131 alt\u0131nda topland\u0131\u011f\u0131 \u201cVodafone \u00d6nce Kad\u0131n\u201d program\u0131ndan 3 y\u0131lda 700 bini a\u015fk\u0131n kad\u0131n faydaland\u0131. Kad\u0131nlar\u0131n \u015fiddete maruz kald\u0131klar\u0131 anlarda kolluk kuvvetleri ya da yak\u0131nlar\u0131na cep telefonlar\u0131 arac\u0131l\u0131\u011f\u0131yla haber verebilmelerini sa\u011flayan \u201cVodafone K\u0131rm\u0131z\u0131 I\u015f\u0131k\u201d uygulamas\u0131 ise 300 binden fazla kez indirildi. \u201cSanat ve Sanat\u00e7\u0131 Engel Tan\u0131maz\u201d slogan\u0131yla yol alan \u201cD\u00fc\u015fler Akademisi\u201d projesi 8 y\u0131lda 5 bin ki\u015finin hayat\u0131na dokundu. Habitat i\u015fbirli\u011fiyle ba\u015flat\u0131lan \u201cYar\u0131n\u0131 Kodlayanlar\u201d projesi kapsam\u0131nda 2 ayda 5 ilde 7-14 ya\u015f aral\u0131\u011f\u0131ndaki bin \u00e7ocu\u011fa kodlama e\u011fitimi verildi. A\u00c7EV i\u015fbirli\u011fiyle geli\u015ftirilen \u00e7ocuk geli\u015fim rehberi \u0130lk6Y\u0131l mobil uygulamas\u0131 200 bine yak\u0131n kez indirilirken, T\u00fcrkiye’nin en kapsaml\u0131 i\u015faret dili e\u011fitim uygulamas\u0131 “\u0130\u015eARET” ise 15 bini a\u015fk\u0131n i\u015fitme engelli ve yak\u0131n\u0131n\u0131n hayat\u0131n\u0131 kolayla\u015ft\u0131rd\u0131.
\u2028
Vodafone 2016\u2019da da \u00f6d\u00fclleri toplad\u0131<\/p>\n
\u2028
Vodafone T\u00fcrkiye, 2016’da \u201cVodafone Arena\u201d, \u201cVodafone KaraKartal\u201d, \u201cVodafone 4bucakG\u201d, \u201cVodafone Avantaj Cepte\u201d, \u201cVodafone K\u0131rm\u0131z\u0131 I\u015f\u0131k\u201d gibi proje, uygulama ve kampanyalar\u0131yla yurti\u00e7i ve yurtd\u0131\u015f\u0131nda toplam 118 \u00f6d\u00fcl kazand\u0131. Vodafone, 2016\u2019da Felis \u00d6d\u00fclleri’nde 46, Kristal Elma \u00d6d\u00fclleri’nde 35, Stevie Uluslararas\u0131 \u0130\u015f \u00d6d\u00fclleri\u2019nde 12, Effie T\u00fcrkiye Reklam Etkinli\u011fi Yar\u0131\u015fmas\u0131\u2019nda 9 ve Bayku\u015f \u00d6d\u00fclleri\u2019nde 4 \u00f6d\u00fcl birden ald\u0131. Vodafone Arena i\u00e7in tasarlanan “\u00c7ok Bekledik be Abi!” reklam kampanyas\u0131, hem Kristal Elma, hem de Felis \u00d6d\u00fclleri\u2019nde Medya kategorisinde B\u00fcy\u00fck \u00d6d\u00fcl’e lay\u0131k g\u00f6r\u00fclerek \u00f6nemli bir ba\u015far\u0131ya imza att\u0131.
\u2028<\/p>\n","protected":false},"excerpt":{"rendered":"
T\u00fcrkiye\u2019nin dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcne liderlik etme vizyonuyla faaliyet g\u00f6steren Vodafone, 2016\u2019da da abonelerinin hayat\u0131n\u0131 kolayla\u015ft\u0131rmaya devam etti. Tam 6 y\u0131ld\u0131r \u201cEn \u00c7ok Tavsiye Edilen Operat\u00f6r\u201d olma ba\u015far\u0131s\u0131n\u0131 s\u00fcrd\u00fcren Vodafone T\u00fcrkiye\u2019nin 22,6 milyon abonesi, 2016\u2019da abone ba\u015f\u0131na ayl\u0131k ortalama 462 dakika\u00b9 konu\u015ftu ve %119 art\u0131\u015fla toplam 235 bin terabayt data\u00b9 kulland\u0131. Abonelerinin internet kullan\u0131m\u0131 son 5 y\u0131lda tam 32kat\u0131na[2] \u00e7\u0131kan Vodafone, mobil ve sabit ileti\u015fim hizmetleriyle 2016\u2019da da T\u00fcrkiye\u2019de dijitalle\u015fmenin \u00f6nc\u00fclerinden oldu.\u2028Vodafone Red\u2019liler 51 \u00fclkede \u00f6zg\u00fcrce konu\u015ftu\u2028 Yo\u011fun mobil ileti\u015fim kullan\u0131m\u0131yla \u00f6ne \u00e7\u0131kan Vodafone Red’liler, yurtd\u0131\u015f\u0131nda 51 \u00fclkede tarifelerini t\u0131pk\u0131 T\u00fcrkiye\u2019deymi\u015f gibi kulland\u0131lar. Ayr\u0131ca, 23 Vodafone \u00fclkesindeki hem sabit, hem mobil hatlar\u0131,<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1002","post","type-post","status-publish","format-standard","hentry","category-sektorel-haberler"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1002"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1002"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1002\/revisions"}],"predecessor-version":[{"id":1003,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1002\/revisions\/1003"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1002"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1002"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1002"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}