{"id":1110,"date":"2017-01-30T15:02:00","date_gmt":"2017-01-30T12:02:00","guid":{"rendered":"http:\/\/www.teknolojidergisi.net\/?p=1110"},"modified":"2017-01-30T15:02:16","modified_gmt":"2017-01-30T12:02:16","slug":"sap-2020-hedefleri-icin-hedef-yukseltti","status":"publish","type":"post","link":"https:\/\/www.teknolojidergisi.net\/?p=1110","title":{"rendered":"SAP 2020 i\u00e7in Hedef Y\u00fckseltti"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><b>Kurumsal uygulama ve yaz\u0131l\u0131m alan\u0131nda d\u00fcnya lideri SAP, 2016\u2019y\u0131 belirledi\u011fi y\u00fcksek hedeflere ula\u015farak kapatt\u0131.<\/b><\/span><!--more--><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s3\">Yeni bulut abonelikleri d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte %40 artt\u0131; bulut rezervleri %47 y\u00fckseli\u015fle 5,4 milyar Euro\u2019ya \u00e7\u0131kt\u0131.<\/span><\/li>\n<li class=\"li2\"><span class=\"s3\">2016 toplam IFRS bulut abonelikleri ve destek gelirleri %31 artarak 2,99 milyar Euro\u2019ya ula\u015ft\u0131; IFRS olmayan bulut abonelikleri ve destek gelirleri ise %31 art\u0131\u015fla 3,01 milyar Euro\u2019ya (sabit kurda) y\u00fckseldi.<\/span><\/li>\n<li class=\"li2\"><span class=\"s3\">IFRS 2016 toplam bulut ve yaz\u0131l\u0131m gelirleri %7 art\u0131\u015f g\u00f6sterdi. IFRS olmayan bulut ve yaz\u0131l\u0131m gelirleri ise sabit kurda %8 artt\u0131.<\/span><\/li>\n<li class=\"li2\"><span class=\"s3\">2016 y\u0131l\u0131 toplam IFRS faaliyet k\u00e2r\u0131 %20 art\u0131\u015fla 5,12 milyar Euro oldu; IFRS olmayan faaliyet k\u00e2r\u0131 da %4 artarak 6,60 milyar Euro\u2019ya (sabit kurda) ula\u015ft\u0131.<\/span><\/li>\n<li class=\"li2\"><span class=\"s3\">2016 y\u0131l\u0131nda IFRS hisse ba\u015f\u0131 kazan\u00e7 %18 art\u0131\u015fla 3,03 Euro oldu; IFRS olmayan hisse ba\u015f\u0131 kazan\u00e7 ise %3 art\u0131\u015fla 3,89 Euro olarak ger\u00e7ekle\u015fti.<\/span><\/li>\n<li class=\"li2\"><span class=\"s3\">SAP, bulutta 2,6 kattan fazla b\u00fcy\u00fcme ile 2020 y\u0131l\u0131nda 29 milyar Euro toplam gelire ula\u015fmay\u0131 hedefliyor.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">Kurumsal uygulama ve yaz\u0131l\u0131m alan\u0131nda d\u00fcnya lideri SAP SE (NYSE: SAP), 31 Aral\u0131k 2016\u2019da sona eren y\u0131l\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011fine ili\u015fkin ve 12 ayl\u0131k finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klad\u0131. 2016\u2019da y\u0131l\u0131n tamam\u0131 i\u00e7in belirlenen ve y\u0131l i\u00e7erisinde y\u00fckseltilen hedeflerine ula\u015fan SAP, 2020\u2019ye ili\u015fkin y\u00fcksek hedefler belirledi.2016 y\u0131l\u0131nda g\u00fc\u00e7l\u00fc bir faaliyet nakit ak\u0131\u015f\u0131 sa\u011flayan SAP, y\u0131l\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde yeni bulut aboneliklerinde %40\u2019l\u0131k bir art\u0131\u015f yakalad\u0131.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">2016 y\u0131l\u0131 finansal sonu\u00e7lar\u0131n\u0131 de\u011ferlendiren <b>SAP CEO\u2019su Bill McDermott <\/b>\u015f\u00f6yle konu\u015ftu:\u201c<i>SAP\u2019nin 2016 y\u0131l\u0131ndaki ba\u015far\u0131l\u0131 performans\u0131, yedi y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir kesintisiz s\u00fcrd\u00fcrd\u00fc\u011f\u00fcm\u00fcz k\u00e2rl\u0131 b\u00fcy\u00fcmenin bir par\u00e7as\u0131. Hedefledi\u011fimiz pazar\u0131 b\u00fcy\u00fctt\u00fck, alan\u0131n\u0131n en iyisi olan sat\u0131n almalar ger\u00e7ekle\u015ftirdik, SAP S\/4HANA ile yeni nesil kurumsal kaynak planlama \u00e7\u00f6z\u00fcmlerini geli\u015ftirdik ve inovasyonlara imza att\u0131k. G\u00fc\u00e7l\u00fc yaz\u0131l\u0131m sat\u0131\u015flar\u0131m\u0131z, buluttaki h\u0131zl\u0131 b\u00fcy\u00fcmemiz ve faaliyet gelirlerimizdeki art\u0131\u015f sayesinde, kurumsal yaz\u0131l\u0131m sekt\u00f6r\u00fcndeki liderli\u011fimizi s\u00fcrd\u00fcr\u00fcyoruz. \u0130novasyon ajandam\u0131z\u0131 olu\u015fturan \u00d6\u011frenen Makineler (Machine Learning), Nesnelerin \u0130nterneti (Internet of Things &#8211; IoT) ve Blockchain alanlar\u0131nda \u00e7al\u0131\u015fmalar\u0131m\u0131z h\u0131zla devam ediyor. SAP\u2019nin s\u00fcrekli b\u00fcy\u00fcmesi ile, iddial\u0131 2020 hedeflerimizi ger\u00e7ekle\u015ftirece\u011fimize inanc\u0131m\u0131z tam<\/i>.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>SAP CFO\u2019su (SAP Finans Ba\u015fkan\u0131) Luka Mucic<\/b> ise \u015firketin d\u00f6rd\u00fcnc\u00fc \u00e7eyrek ve 2016 finansal sonu\u00e7lar\u0131yla ilgili \u015fu bilgileri payla\u015ft\u0131: \u201c<i>SAP olarak, 2016\u2019da da vaatlerimizi yerine getirdik; y\u0131l\u0131n tamam\u0131 i\u00e7in belirledi\u011fimiz ve y\u0131l i\u00e7inde y\u00fckseltti\u011fimiz b\u00fct\u00fcn hedeflerimize ula\u015ft\u0131k. Buna ek olarak, faaliyet nakit ak\u0131\u015f\u0131m\u0131zda da 2016 y\u0131l\u0131nda %27\u2019lik bir art\u0131\u015fla g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme sa\u011flad\u0131k. Yeni bulut aboneliklerinde y\u0131l\u0131n d\u00f6rd\u00fcnc\u00fc \u00e7eyre\u011finde %40\u2019l\u0131k art\u0131\u015fla ola\u011fan\u00fcst\u00fc bir b\u00fcy\u00fcme yakalad\u0131k. G\u00fc\u00e7l\u00fc birikimimizin ve g\u00fc\u00e7l\u00fc <\/i>\u00fcr\u00fcn portf\u00f6y\u00fcm\u00fcz\u00fcn<i> birle\u015fmesi sayesinde, 2017\u2019nin de bizim i\u00e7in karl\u0131 ge\u00e7ece\u011fini biliyor, 2020\u2019ye dair hedeflerimizi daha da y\u00fckseltiyoruz<\/i>.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>2016 Y\u0131l\u0131nda \u00d6ne \u00c7\u0131kanlar<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">2016 y\u0131l\u0131n\u0131n tamam\u0131nda, IFRS bulut ve yaz\u0131l\u0131m gelirleri %7, IFRS olmayan bulut ve yaz\u0131l\u0131m gelirleri ise %8 (sabit kurda) artt\u0131. B\u00f6ylece SAP, Ekim ay\u0131nda y\u00fckseltilen y\u0131ll\u0131k \u00f6ng\u00f6r\u00fclerin (sabit kurda IFRS olmayan %6,5-8,5 b\u00fcy\u00fcme) ortalamas\u0131n\u0131n \u00fczerine \u00e7\u0131kan bir sonu\u00e7 elde etti. Bulut abonelikleri ve destek gelirleri 2,99 milyar Euro (IFRS) veya 3,01 milyar Euro (sabit kurda IFRS olmayan) olarak ger\u00e7ekle\u015fti; bu sonu\u00e7lar da Ekim ay\u0131nda y\u00fckseltilen t\u00fcm y\u0131la dair \u00f6ng\u00f6r\u00fcleri kar\u015f\u0131lad\u0131 (sabit kurda IFRS olmayan 3\u20133,05 milyar Euro). Buluttaki sat\u0131\u015f ba\u015far\u0131s\u0131n\u0131n temel \u00f6l\u00e7\u00fct\u00fc olan yeni bulut abonelikleri<\/span><span class=\"s4\"><sup>(1) <\/sup><\/span><span class=\"s1\">2016\u2019da %31 artarak 1,15 milyar Euro\u2019ya y\u00fckseldi. Bulut abonelikleri ve destek rezervleri<\/span><span class=\"s4\"><sup>(2)<\/sup><\/span><span class=\"s1\"> %47 artarak y\u0131l sonunda 5,4 milyar Euro\u2019ya ula\u015ft\u0131. Yeni bulut abonelikleri ve bulut rezervleri, SAP\u2019nin bulutta devam eden g\u00fc\u00e7l\u00fc b\u00fcy\u00fcmesinin en \u00f6nemli g\u00f6stergelerini olu\u015fturuyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Y\u0131l\u0131n tamam\u0131nda faaliyet k\u00e2r\u0131 5,12 milyar Euro (IFRS) veya 6,60 milyar Euro (sabit kurda, IFRS olmayan) \u015feklinde ger\u00e7ekle\u015fti ve Ekim\u2019de art\u0131r\u0131lan y\u0131ll\u0131k hedefe ula\u015ft\u0131 (sabit kurda IFRS olmayan 6,5\u20136,7 milyar Euro). Hisse ba\u015f\u0131na kazan\u00e7 ise %18 art\u0131\u015fla 3,03 Euro (IFRS) ve %3 art\u0131\u015fla 3,89 Euro (IFRS olmayan) oldu.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">SAP\u2019nin bulut alan\u0131nda yakalad\u0131\u011f\u0131 h\u0131zl\u0131 b\u00fcy\u00fcme ivmesi ve destek gelirlerindeki sa\u011flam b\u00fcy\u00fcme, daha \u00f6ng\u00f6r\u00fclebilir gelirlerin pay\u0131n\u0131 art\u0131rmakta \u00f6nemli bir rol oynad\u0131. Bulut abonelikleri ve destek gelirlerinin ve yaz\u0131l\u0131m destek gelirlerinin toplam\u0131, 2016 y\u0131l\u0131 toplam gelirinin %61\u2019ini a\u015ft\u0131. Bu oranda ge\u00e7en y\u0131la g\u00f6re %2 art\u0131\u015f sa\u011fland\u0131.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">31 Aral\u0131k\u2019ta sona eren on iki ayl\u0131k d\u00f6nemde i\u015fletme nakit ak\u0131\u015f\u0131 4,63 milyar Euro (2015: 3,64 milyar Euro) oldu. Bu da, \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine oranla %27 art\u0131\u015f anlam\u0131na geliyor. Serbest nakit ak\u0131\u015f\u0131 ise \u00f6nceki y\u0131la oranla %21 artarak 3,63 milyar Euro\u2019ya ula\u015ft\u0131 (2015: 3 milyar Euro).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>2016 D\u00f6rd\u00fcnc\u00fc \u00c7eyrek<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">D\u00f6rd\u00fcnc\u00fc \u00e7eyrekte SAP\u2019nin bulut ve yaz\u0131l\u0131m gelirleri, \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine oranla %7 (IFRS) veya %6 (sabit kurda IFRS olmayan) artt\u0131. SAP, bulut ve yaz\u0131l\u0131m geliri b\u00fcy\u00fcmesi anlam\u0131nda en yak\u0131n rakibini \u00f6nemli \u00f6l\u00e7\u00fcde geride b\u0131rak\u0131rken, \u015firketin bulut abonelikleri ve destek gelirleri \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla %31 artarak 827 milyon Euro (IFRS) oldu; IFRS olmayan gelir ise %29 art\u0131\u015f kaydetti (sabit kurda). Yeni bulut abonelikleri d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte %40 artt\u0131 ve 483 milyon Euro\u2019ya ula\u015ft\u0131.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">D\u00f6rd\u00fcnc\u00fc \u00e7eyrekte SAP\u2019nin faaliyet k\u00e2r\u0131 \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine oranla %14 artt\u0131 ve 1,94 milyar Euro (IFRS) oldu; IFRS olmayan art\u0131\u015f %2 olarak ger\u00e7ekle\u015fti (sabit kurda). Hisse ba\u015f\u0131 kazan\u00e7 ise yine \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine oranla %18 artarak 1,26 Euro oldu. IFRS olmayan hisse ba\u015f\u0131 kazan\u00e7 ise %9 art\u0131\u015fla 1,52 Euro oldu.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">1] Yeni bulut sipari\u015fleri, bulut abonelikleri ve destek gelirleri olarak s\u0131n\u0131fland\u0131r\u0131lmas\u0131 beklenen ve belirli bir d\u00f6nemde yeni m\u00fc\u015fteri sat\u0131n almalar\u0131ndan ve mevcut m\u00fc\u015fterilerin ek sat\u0131n almalar\u0131ndan kaynaklanan sipari\u015f giri\u015flerinden olu\u015fmaktad\u0131r. Mevcut s\u00f6zle\u015fmelerin yenilenmesine ili\u015fkin sipari\u015fler dahil de\u011fildir. Sipari\u015f tutar\u0131n\u0131n taahh\u00fct edilmi\u015f olmas\u0131 gerekmektedir. Bu nedenle, kullan\u0131m ba\u015f\u0131na \u00f6deme yap\u0131lan ve minimum t\u00fcketim taahh\u00fcd\u00fc verilmeyen i\u015f a\u011f\u0131 i\u015flem \u00fccretleri bu tutara yans\u0131t\u0131lmamaktad\u0131r (\u00f6rn. SAP Ariba ve SAP Fieldglass i\u015flem bazl\u0131 \u00fccretleri). Dahil edilen tutarlar genellikle y\u0131ll\u0131k olarak hesaplanmaktad\u0131r.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">2] Bulut abonelikleri ve bulut rezervleri, s\u00f6zle\u015fmeli ancak hen\u00fcz faturaland\u0131r\u0131lmam\u0131\u015f olan ve bu nedenle ertelenen gelirde kaydedilmeyen, gelecekteki olas\u0131 bulut abonelikleri ve destek gelirleri anlam\u0131na gelmektedir.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>SAP S\/4HANA<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Yeni dijital ekonomide, \u015firketler i\u00e7in i\u015f s\u00fcre\u00e7lerini sadele\u015ftirilmi\u015f bir mimaride ger\u00e7ek-zamanl\u0131 y\u00fcr\u00fctmek, giderek daha \u00f6nemli bir ticari gereklilik haline geliyor. Bu do\u011frultuda, SAP S\/4HANA kullan\u0131c\u0131lar\u0131, \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine oranla iki kat artarak 5400 m\u00fc\u015fteriyi a\u015farken, d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte yakla\u015f\u0131k 1300 SAP S\/4 HANA m\u00fc\u015fterisi kazan\u0131ld\u0131. Bunlar\u0131n yakla\u015f\u0131k %30\u2019u, yeni SAP m\u00fc\u015fterileriydi. Nike ve Ameco Beijing de d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte S\/4HANA\u2019y\u0131 kullanmay\u0131 se\u00e7tiler.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>SAP Cloud Platform<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">SAP HANA Bulut Platformu (SAP HANA Cloud Platform) ile m\u00fc\u015fteriler h\u0131zl\u0131 geli\u015ftirme ara\u00e7lar\u0131 ile k\u0131sa s\u00fcrede yeni uygulamalar geli\u015ftirme, mevcut uygulamalara ek fonksiyonlar ekleme ve bunlar\u0131 di\u011fer uygulamalar ile kolay bir \u015fekilde entegre etme imkan\u0131na kavu\u015fuyorlar. SAP Cloud Platformu, gittik\u00e7e artan say\u0131da ak\u0131ll\u0131 cihaz ve makine ile insanlar ve s\u00fcre\u00e7ler aras\u0131nda ba\u011flant\u0131 sa\u011flayarak i\u015f d\u00fcnyas\u0131na \u00fcst\u00fcn sonu\u00e7lar sunuyor ve b\u00f6ylece Nesnelerin \u0130nterneti (IoT) devriminde \u00f6nemli bir rol oynuyor. Burger King Brezilya, sat\u0131\u015flar\u0131n\u0131 ger\u00e7ek-zamanl\u0131 analiz ederek pazarlama stratejilerini iyile\u015ftirmek, ma\u011faza performans\u0131n\u0131 y\u00f6netmek ve Nesnelerin \u0130nterneti (IoT), Oyunla\u015ft\u0131rma ve mobilite arac\u0131l\u0131\u011f\u0131yla m\u00fc\u015fteri deneyimini iyile\u015ftirmek i\u00e7in SAP Cloud Platform kullan\u0131yor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>\u0130nsan Kaynaklar\u0131 Y\u00f6netimi<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">SAP, bulut tabanl\u0131 \u0130nsan Kaynaklar\u0131 Y\u00f6netimi \u00e7\u00f6z\u00fcmleri ile dikkat \u00e7ekmeye devam ediyor. SAP, d\u00fcnya genelinde s\u00fcrekli ve belirli s\u00fcreli \u00e7al\u0131\u015fanlar i\u00e7in kapsaml\u0131 i\u015f g\u00fcc\u00fc y\u00f6netimi \u00e7\u00f6z\u00fcmleri sunuyor. SAP, a\u00e7\u0131k pozisyonlarla \u00f6zge\u00e7mi\u015fleri otomatik e\u015fle\u015ftirme gibi i\u015fler i\u00e7in ak\u0131ll\u0131 uygulamalar\u0131 devreye sokarken makine \u00f6\u011frenmesi (Machine Learning) kullanarak \u00e7al\u0131\u015fma ortam\u0131nda \u00f6nyarg\u0131ya dayal\u0131 ayr\u0131mc\u0131l\u0131\u011f\u0131 tespit ederek, kurum i\u00e7inde \u00e7e\u015fitlili\u011fi ve kat\u0131l\u0131mc\u0131l\u0131\u011f\u0131 destekliyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">SAP\u2019nin sundu\u011fu \u0130nsan Kaynaklar\u0131 Y\u00f6netimi \u00e7\u00f6z\u00fcmlerinin \u00e7ekirde\u011fini olu\u015fturan SAP SuccessFactors \u00c7al\u0131\u015fan Merkezi m\u00fc\u015fterilerinin say\u0131s\u0131 d\u00f6rd\u00fcnc\u00fc \u00e7eyrek sonu itibar\u0131yla 1580\u2019i a\u015ft\u0131. Forrester k\u0131sa s\u00fcre \u00f6nce SAP SuccessFactors\u2019\u0131, \u00d6\u011frenim ve Performans Y\u00f6netimi\u2019nin uzun soluklu global lideri olarak tan\u0131mlad\u0131. Mercedes-AMG ve Valentino gibi \u015firketler, d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte SAP\u2019nin i\u015f g\u00fcc\u00fc y\u00f6netimi \u00e7\u00f6z\u00fcmlerini sat\u0131n ald\u0131.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Sat\u0131\u015f, Pazarlama ve Ticaret \u00c7\u00f6z\u00fcmlerinde B\u00fcy\u00fcme S\u00fcr\u00fcyor<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">SAP, giderek b\u00fcy\u00fcyen Omni-channel d\u00fcnyas\u0131 i\u00e7in m\u00fc\u015fteri etkile\u015fimini ve ticareti e\u015fsiz bir \u015fekilde birle\u015ftiren sat\u0131\u015f, pazarlama ve ticaret \u00e7\u00f6z\u00fcmleri sunuyor. SAP\u2019nin sundu\u011fu hybris \u00e7\u00f6z\u00fcmleri perakende, telekom\u00fcnikasyon, finansal hizmetler, kamu ve \u00fcretim sekt\u00f6r\u00fc gibi geni\u015f bir yelpazede, hem B2C hem de B2B alanlar\u0131nda faaliyet g\u00f6steren \u015firketlere hizmet veriyor. SAP ayn\u0131 zamanda, i\u015fletmelerin \u00f6n ve arka ofislerini ger\u00e7ek-zamanl\u0131 olarak birbirine ba\u011flayarak \u2018u\u00e7tan uca\u2019 de\u011fer zinciri i\u00e7inde e-ticaret yap\u0131lmas\u0131n\u0131 sa\u011flayan benzersiz \u00e7\u00f6z\u00fcmler sunuyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">D\u00f6rd\u00fcnc\u00fc \u00e7eyrekte Sat\u0131\u015f, Pazarlama ve Ticaret \u00c7\u00f6z\u00fcmleri yeni bulut abonelikleri, bulut abonelikleri ve destek gelirlerinde, \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine oranla \u00e7ift haneli b\u00fcy\u00fcme kaydedildi. Brooks Brothers, d\u00f6rd\u00fcnc\u00fc \u00e7eyrekte SAP\u2019nin sat\u0131\u015f, pazarlama ve ticaret \u00e7\u00f6z\u00fcmlerini tercih etti.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>\u0130\u015f A\u011flar\u0131<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">SAP, giderek daha da birbirine ba\u011fl\u0131 hale gelen d\u00fcnyada her \u00f6l\u00e7ekten m\u00fc\u015fterisine destek sa\u011fl\u0131yor. SAP\u2019nin a\u011flar\u0131 \u00e7\u00f6z\u00fcmleri; m\u00fc\u015fteriler, tedarik\u00e7iler ve i\u015f ortaklar\u0131ndan olu\u015fan geni\u015f bir ekosistemi birbirine ba\u011fl\u0131yor. Ariba, Fieldglass, Concur gibi bu i\u015f a\u011flar\u0131 \u00e7\u00f6z\u00fcmleri, SAP\u2019nin di\u011fer \u00e7\u00f6z\u00fcmleriyle uyumlu bir \u015fekilde ve s\u00fcrekli geli\u015fen bir sinerji i\u00e7inde \u00e7al\u0131\u015f\u0131yor. SAP \u0130\u015f A\u011flar\u0131 segmentindeki bulut abonelikleri ve destek gelirleri, 2016\u2019da sabit kurda %19 art\u0131\u015f g\u00f6sterdi.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Son 12 ayda, birbirine ba\u011fl\u0131 yakla\u015f\u0131k 2,5 milyon \u015firket, Ariba a\u011f\u0131 \u00fczerinde 885 milyar ABD dolar\u0131n\u0131 a\u015fan tutarda ticaret yapt\u0131; b\u00f6ylece Ariba \u00fczerindeki ticaret hacmi \u00f6nceki y\u0131l\u0131n ayn\u0131 d\u00f6nemine k\u0131yasla yakla\u015f\u0131k %20 art\u0131\u015f g\u00f6sterdi. 45 milyondan fazla son kullan\u0131c\u0131 Concur ile seyahat ve harcama i\u015flemlerini kolayl\u0131kla tamamlad\u0131. SAP m\u00fc\u015fterileri SAP Fieldglass platformu ile yakla\u015f\u0131k 135 \u00fclkede 3,1 milyondan fazla esnek zamanl\u0131 \u00e7al\u0131\u015fan\u0131n i\u015flemlerini y\u00f6netti.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>2016 Y\u0131l\u0131 D\u00f6rd\u00fcnc\u00fc \u00c7eyrekte B\u00f6lgelere G\u00f6re Gelir Performans\u0131<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">SAP, EMEA (Avrupa, Orta Do\u011fu ve Afrika) b\u00f6lgesinde g\u00fc\u00e7l\u00fc bir performans g\u00f6sterdi; IFRS bulut ve yaz\u0131l\u0131m gelirlerini % 9, IFRS olmayan bulut ve yaz\u0131l\u0131m gelirlerini ise %10 (sabit kurda) oran\u0131nda art\u0131rd\u0131. IFRS bulut abonelikleri ve destek gelirleri %35, IFRS olmayan bulut abonelikleri ve destek gelirleri ise %37 (sabit kurda) y\u00fckseldi. SAP, EMEA b\u00f6lgesinde Almanya ve \u0130ngiltere\u2019deki yaz\u0131l\u0131m lisans\u0131 gelirlerinde \u00e7ift haneli b\u00fcy\u00fcme sa\u011flad\u0131.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Amerika b\u00f6lgesinde SAP, IFRS bulut ve yaz\u0131l\u0131m gelirlerini %5, IFRS olmayan bulut ve yaz\u0131l\u0131m gelirlerini ise sabit kurda %2 art\u0131rd\u0131. \u015eirket ayr\u0131ca, IFRS bulut aboneliklerini ve destek gelirlerini %27, IFRS olmayan bulut aboneliklerini ve destek gelirlerini de sabit kurda %24oranlar\u0131nda art\u0131rd\u0131. Latin Amerika\u2019da, Meksika\u2019da yaz\u0131l\u0131m lisans\u0131 gelirlerinde g\u00fc\u00e7l\u00fc bir \u00e7ift haneli b\u00fcy\u00fcme sergilendi.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Asya-Pasifik-Japonya b\u00f6lgesinde ise IFRS bulut ve yaz\u0131l\u0131m gelirleri %9 art\u0131\u015f g\u00f6sterirken, IFRS olmayan bulut ve yaz\u0131l\u0131m gelirleri %5 (sabit kurda) artt\u0131. IFRS bulut abonelikleri ve destek geliri %54, IFRS olmayan bulut abonelikleri ve destek geliri %48 (sabit kurda) y\u00fckseldi. B\u00f6lgede \u00c7in, Hindistan ve Japonya\u2019da yaz\u0131l\u0131m lisans\u0131 gelirlerinde \u00e7ift haneli b\u00fcy\u00fcme kaydedildi.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>SAP\u2019nin 2017 \u00f6ng\u00f6r\u00fcleri;<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">SAP, 2017 y\u0131l\u0131 i\u00e7in a\u015fa\u011f\u0131daki geli\u015fmeleri \u00f6ng\u00f6r\u00fcyor:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s3\">SAP, bulut alan\u0131nda s\u00fcrekli artan ivmeye dayanarak, 2017\u2019nin tamam\u0131nda IFRS olmayan bulut abonelikleri ve destek gelirlerinin sabit kurda 3,8-4 milyar Euro aral\u0131\u011f\u0131nda (2016: 2,99 milyar Euro) olmas\u0131n\u0131 hedefliyor. Bu hedef, 2016 y\u0131l\u0131 ba\u015f\u0131nda belirlenen 2017 hedefiyle uyum g\u00f6steriyor. Bu aral\u0131\u011f\u0131n \u00fcst s\u0131n\u0131r\u0131, sabit kurda %34 b\u00fcy\u00fcme oran\u0131 anlam\u0131na geliyor.<\/span><\/li>\n<li class=\"li2\"><span class=\"s3\">SAP, 2017 y\u0131l\u0131n\u0131n tamam\u0131nda IFRS olmayan bulut ve yaz\u0131l\u0131m gelirlerinde sabit kurda %6-8 art\u0131\u015f (2016: 18,43 milyar Euro) bekliyor.<\/span><\/li>\n<li class=\"li2\"><span class=\"s3\">\u015eirketin IFRS olmayan 2017 toplam gelirinin sabit kurda 23,2 milyar ile 23,6 milyar Euro aral\u0131\u011f\u0131nda olmas\u0131 bekleniyor (2016: 22,07 milyar Euro). Bu beklenti, 2016 y\u0131l\u0131 ba\u015f\u0131nda belirlenen 2017 hedefini a\u015f\u0131yor.<\/span><\/li>\n<li class=\"li2\"><span class=\"s3\">SAP, 2017 y\u0131l\u0131 tamam\u0131nda IFRS olmayan faaliyet k\u00e2r\u0131n\u0131n sabit kurda 6,8 milyar ile 7 milyar Euro aral\u0131\u011f\u0131nda olmas\u0131n\u0131 bekliyor (2016: 6,63 milyar Euro). Bu beklenti, 2016 y\u0131l\u0131 ba\u015f\u0131nda belirlenen 2017 hedefinin \u00fczerinde yer al\u0131yor.<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">\u015eirketin 2017 \u00f6ng\u00f6r\u00fclerinin sabit kur \u00fczerinden hesaplanmas\u0131na kar\u015f\u0131n, g\u00fcncel rakamlar ile haz\u0131rlanacak sonu\u00e7lar\u0131n y\u0131l i\u00e7indeki d\u00f6viz kurlar\u0131ndaki dalgalanmalardan etkilenece\u011fi tahmin ediliyor. Sabit kur tabanl\u0131 2017 \u00f6ng\u00f6r\u00fcleri; daha \u00f6nce a\u00e7\u0131klanan mevcut kurlara dayal\u0131 2017 hedeflerinin yerini al\u0131yor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>2020 Hedefi<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">2017\u2019nin de \u00f6tesine bak\u0131ld\u0131\u011f\u0131nda SAP, \u015firketin buluttaki tutarl\u0131 ve h\u0131zl\u0131 b\u00fcy\u00fcmesi, g\u00fc\u00e7l\u00fc yaz\u0131l\u0131m ivmesi, faaliyet k\u00e2r\u0131ndaki geni\u015fleme ile birlikte d\u00f6viz kurlar\u0131ndaki geli\u015fmeleri de de\u011ferlendirerek 2020 i\u00e7in hedef y\u00fckseltiyor. D\u00f6viz kurlar\u0131nda 2016\u2019ya benzer bir ortam\u0131n olu\u015faca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnen SAP, 2020\u2019de \u015fu hedeflere ula\u015fmay\u0131 ama\u00e7l\u0131yor:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li2\"><span class=\"s3\">IFRS olmayan bulut abonelikleri ve destek gelirlerinde 8\u22128,5 milyar Euro art\u0131\u015f (\u00f6nceki hedef 7,5\u22128 milyar Euro)<\/span><\/li>\n<li class=\"li2\"><span class=\"s3\">IFRS olmayan toplam gelirler 28\u221229 milyar Euro (\u00f6nceki hedef 26\u221228 milyar Euro)<\/span><\/li>\n<li class=\"li2\"><span class=\"s3\">IFRS olmayan faaliyet k\u00e2r\u0131 8,5\u22129 milyar Euro (\u00f6nceki hedef 8\u22129 milyar Euro)<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">SAP, daha \u00f6ng\u00f6r\u00fclebilir gelirlerinin (bulut abonelikleri ve destek gelirleri ile yaz\u0131l\u0131m destek gelirlerinin toplam\u0131) oran\u0131n\u0131n 2020\u2019de %70-75\u2019e ula\u015faca\u011f\u0131 beklentisini s\u00fcrd\u00fcr\u00fcyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">SAP, \u015firketin uzun vadeli b\u00fcy\u00fcme hedeflerinin temellerini, 9 \u015eubat 2017\u2019de New York\u2019ta d\u00fczenleyece\u011fi Sermaye Piyasalar\u0131 G\u00fcn\u00fc\u2019nde ele alacak.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kurumsal uygulama ve yaz\u0131l\u0131m alan\u0131nda d\u00fcnya lideri SAP, 2016\u2019y\u0131 belirledi\u011fi y\u00fcksek hedeflere ula\u015farak kapatt\u0131.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-1110","post","type-post","status-publish","format-standard","hentry","category-sektorel-haberler"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1110"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1110"}],"version-history":[{"count":2,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1110\/revisions"}],"predecessor-version":[{"id":1112,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1110\/revisions\/1112"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}