G\u00fcnl\u00fck hayat\u0131m\u0131zdaki etkileri her ge\u00e7en g\u00fcn artan dijitalle\u015fme, m\u00fczik platformlar\u0131na ve alakal\u0131 Ringback Tone (\u00c7alarken Dinlet) ve Background Music gibi mobil telekom servislerine olan ilgiyi de yayg\u0131nla\u015ft\u0131rd\u0131.<\/p>\n
Ki\u015fiselle\u015ftirilmi\u015f servislerin ve kurumsal kimli\u011fin \u00f6nem kazanmas\u0131 da bu mobil servislere olan ilgiyi daha da art\u0131rd\u0131. Bu a\u015famada mobil operat\u00f6rlerin de ge\u00e7ti\u011fimiz y\u0131llar\u0131n g\u00f6zde trendi \u201c\u00c7alarken Dinlet\u201dservisine daha \u00f6nceki uygulamalar\u0131na ek olarak ya da yeniden yap\u0131lanma ile yeni \u00f6zellikler ve i\u00e7erikler eklemeye ba\u015flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Defne Telekom\u00fcnikasyon\u2019un Ringback Tone (\u00c7alarkan Dinlet) \u00e7\u00f6z\u00fcm\u00fc sayesinde aboneler kendilerini arayan ki\u015filere standart \u00e7alma veya me\u015fgul \u00e7alma sesi dinletmek yerine se\u00e7tikleri bir m\u00fczi\u011fi ya da kendi kaydettikleri bir melodiyi dinletebiliyorlar. Aboneler dinletmek istedikleri melodiyi arayan ki\u015fiye \u00f6zel se\u00e7ebiliyorlar, payla\u015fabiliyorlar, hediye edebiliyorlar ve bu sayede ileti\u015fimlerini istedikleri gibi ki\u015fiselle\u015ftirebiliyorlar. B\u00fct\u00fcn bunlar\u0131 da \u00e7\u00f6z\u00fcme eklenen yeni \u00f6zellikler sayesinde tek tu\u015fla \u00e7ok kolay yapabiliyorlar. \u2018\u00c7alarken Dinlet\u2019 yeniden moda oldu Defne Telekom\u00fcnikasyon Genel M\u00fcd\u00fcr\u00fc O\u011fuz Halilo\u011flu, “\u00c7a\u011fr\u0131 tamamlama, mesajla\u015fma, mobil pazarlama, roaming, filtreleme ve OSS\/BSS \u00e7\u00f6z\u00fcmleri sunan Defne Telekom\u00fcnikasyon olarak, ge\u00e7ti\u011fimiz y\u0131l Ringback Tone \u2013 \u2018\u00c7alarken Dinlet\u2019 \u00fcr\u00fcn\u00fcm\u00fcze olan ilginin olduk\u00e7a artt\u0131\u011f\u0131n\u0131 g\u00f6zlemledik. . Bu trend global pazarda bir\u00e7ok \u00fclkede kar\u015f\u0131m\u0131za \u00e7\u0131kt\u0131. Son bir y\u0131lda 5 farkl\u0131 b\u00f6lgeden mobil operat\u00f6r\u00fcn ileti\u015fim a\u011f\u0131nda RBT (Ringback Tone – \u00c7alarken Dinlet) ve Background M\u00fczik \u00e7\u00f6z\u00fcmlerimizi devreye ald\u0131k ve operat\u00f6rlerin hizmetine sunduk,” a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n
Dijitalle\u015fmenin insan ya\u015fam\u0131na \u00f6nemli \u00f6l\u00e7\u00fcde katk\u0131 sa\u011flad\u0131\u011f\u0131n\u0131 belirten Halilo\u011flu, “RBT \u00e7\u00f6z\u00fcm\u00fcm\u00fcz\u00fcn kolay pazarlama (self-marketing) ve tek tu\u015fla i\u00e7erik yani melodi sat\u0131n alma deste\u011fiyle abonelerin \u00e7alarken dinlet servisine olan fark\u0131ndal\u0131\u011f\u0131 ve ilgisi daha da artt\u0131. Operat\u00f6rler taraf\u0131nda ise hem yeni \u2018Gelirpayla\u015f\u0131m\u0131\u2019 i\u015f modeliyle, hem de izleme (monitoring) fonksiyonu ile servis kurulumunu ve takibini kolayla\u015ft\u0131rd\u0131k. Bu sayede kurulumlar ve abonelere ula\u015f\u0131m daha da h\u0131zland\u0131,” dedi.<\/p>\n
Defne hakk\u0131nda<\/strong><\/p>\n Kuruldu\u011fu 1996 y\u0131l\u0131ndan itibaren ileti\u015fim a\u011flar\u0131 i\u00e7in telekom \u00e7\u00f6z\u00fcmleri, yaz\u0131l\u0131m \u00fcr\u00fcnleri ve hizmetler sa\u011flayan Defne, kendi dal\u0131nda \u00f6nde gelen global bir firmad\u0131r. Defne\u2019nin sundu\u011fu yenilik\u00e7i \u00e7\u00f6z\u00fcmler abone deneyimini artt\u0131r\u0131rken, mobil operat\u00f6rlerin ve servis sa\u011flay\u0131c\u0131lar\u0131n\u0131n her potansiyel \u00e7a\u011fr\u0131y\u0131 ba\u015far\u0131yla sonland\u0131rarak gelire d\u00f6n\u00fc\u015ft\u00fcrmelerini sa\u011flar. Farkl\u0131la\u015fm\u0131\u015f yenilik\u00e7i \u00fcr\u00fcn portf\u00f6y\u00fcyle mobil pazarlama, \u00e7a\u011fr\u0131 tamamlama, mesajla\u015fma, roaming, filtreleme ve OSS\/BSS \u00e7\u00f6z\u00fcmleri sunan Defne, \u00fcr\u00fcnlerini profesyonel ve y\u00f6netilen servis hizmetleriyle destekler. Orta Asya\u2019dan Orta Do\u011fu\u2019ya, Asya-Pasifik B\u00f6lgesi\u2019nden Afrika\u2019ya, Avrupa\u2019dan G\u00fcney Amerika\u2019ya 20\u2019den fazla \u00fclkede 500 milyon \u00fczerinde aboneye servis veren 25\u2019ten fazla mobil operat\u00f6r, Defne\u2019nin \u00e7\u00f6z\u00fcmleri ve hizmetleri ile abone sadakatini ve y\u0131ll\u0131k gelirlerini artt\u0131rmaktalar. Yetenekli insan kaynaklar\u0131n\u0131n zenginli\u011fi ve IN, IVR, mesajla\u015fma alanlar\u0131ndaki uzmanl\u0131\u011f\u0131, Defne\u2019ye mevcut m\u00fc\u015fteri altyap\u0131s\u0131 ile h\u0131zla entegre olabilecek g\u00fcvenilir ve \u00f6l\u00e7eklenebilir \u00e7\u00f6z\u00fcmler sunma imkan\u0131 verir. \u015eirket merkezi \u0130stanbul, T\u00fcrkiye\u2019de bulunan Defne\u2019nin Dubai, BAE ve Noida, Hindistan’da da ofisleri bulunmaktad\u0131r. Defne birden fazla y\u0131lda Deloitte Teknoloji Fast 500 EMEA ve Deloitte Teknoloji Fast 50 T\u00fcrkiye programlar\u0131nda s\u0131ralamaya girmi\u015ftir. Defne GSM Association (GSMA) \u00fcyesidir. Defne ve \u00e7\u00f6z\u00fcmleri hakk\u0131nda detayl\u0131 bilgi i\u00e7in www.defne.com.tradresini ziyaret edebilirsiniz<\/p>\n","protected":false},"excerpt":{"rendered":" G\u00fcnl\u00fck hayat\u0131m\u0131zdaki etkileri her ge\u00e7en g\u00fcn artan dijitalle\u015fme, m\u00fczik platformlar\u0131na ve alakal\u0131 Ringback Tone (\u00c7alarken Dinlet) ve Background Music gibi mobil telekom servislerine olan ilgiyi de yayg\u0131nla\u015ft\u0131rd\u0131. Ki\u015fiselle\u015ftirilmi\u015f servislerin ve kurumsal kimli\u011fin \u00f6nem kazanmas\u0131 da bu mobil servislere olan ilgiyi daha da art\u0131rd\u0131. Bu a\u015famada mobil operat\u00f6rlerin de ge\u00e7ti\u011fimiz y\u0131llar\u0131n g\u00f6zde trendi \u201c\u00c7alarken Dinlet\u201dservisine daha \u00f6nceki uygulamalar\u0131na ek olarak ya da yeniden yap\u0131lanma ile yeni \u00f6zellikler ve i\u00e7erikler eklemeye ba\u015flad\u0131\u011f\u0131 g\u00f6r\u00fcl\u00fcyor. Defne Telekom\u00fcnikasyon\u2019un Ringback Tone (\u00c7alarkan Dinlet) \u00e7\u00f6z\u00fcm\u00fc sayesinde aboneler kendilerini arayan ki\u015filere standart \u00e7alma veya me\u015fgul \u00e7alma sesi dinletmek yerine se\u00e7tikleri bir m\u00fczi\u011fi ya da kendi kaydettikleri bir melodiyi<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[302],"class_list":["post-1500","post","type-post","status-publish","format-standard","hentry","category-sektorel-haberler","tag-defne"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1500"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1500"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1500\/revisions"}],"predecessor-version":[{"id":1501,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1500\/revisions\/1501"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1500"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1500"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}