{"id":1800,"date":"2018-02-17T01:12:30","date_gmt":"2018-02-16T22:12:30","guid":{"rendered":"http:\/\/www.teknolojidergisi.net\/?p=1800"},"modified":"2018-02-17T01:12:30","modified_gmt":"2018-02-16T22:12:30","slug":"dijital-operator-donusumu-rekor-getirdi","status":"publish","type":"post","link":"https:\/\/www.teknolojidergisi.net\/?p=1800","title":{"rendered":"Dijital operat\u00f6r d\u00f6n\u00fc\u015f\u00fcm\u00fc rekor getirdi"},"content":{"rendered":"<p>G\u00f6reve geldikten k\u0131sa bir s\u00fcre sonra Turkcell\u2019in 3 y\u0131ll\u0131k hedeflerini a\u00e7\u0131klayan Genel M\u00fcd\u00fcr Kaan Terzio\u011flu, sekt\u00f6r liderli\u011fi i\u00e7in 2018 y\u0131l\u0131n\u0131n sonunu i\u015faret etmi\u015fti. Telekom sekt\u00f6r\u00fcn\u00fcn data ve dijital servislerle b\u00fcy\u00fcyece\u011fi \u00f6ng\u00f6r\u00fcs\u00fc ve bu \u00e7er\u00e7evede yap\u0131lan yat\u0131r\u0131mlar, Turkcell\u2019i bu hedeflerine beklenenden 1 y\u0131l \u00f6nce ula\u015ft\u0131rd\u0131.<\/p>\n<p>3 y\u0131ll\u0131k hedeflere 2 y\u0131ldan k\u0131sa s\u00fcrede ula\u015ft\u0131k<\/p>\n<p>\u015eirketin 2017 finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klayan Turkcell Gelen M\u00fcd\u00fcr\u00fc Kaan Terzio\u011flu, \u201c2018 y\u0131l\u0131 i\u00e7in hedefledi\u011fimiz pazar liderli\u011fine bir y\u0131l \u00f6nce ula\u015fman\u0131n gururunu ya\u015f\u0131yoruz. Data ve dijital servisler \u00fczerine kurdu\u011fumuz i\u015f modelimiz, bizi telekom\u00fcnikasyon sekt\u00f6r\u00fcn\u00fcn en y\u00fcksek cirosuna ula\u015ft\u0131rd\u0131. M\u00fc\u015fterilerimizin tevecc\u00fch\u00fc sayesinde 2017\u2019de, grup olarak y\u0131ll\u0131k y\u00fczde 23,4 b\u00fcy\u00fcme ile son 10 y\u0131l\u0131n en y\u00fcksek b\u00fcy\u00fcme oran\u0131n\u0131 kaydettik. Vergi uzla\u015f\u0131s\u0131 kar\u015f\u0131l\u0131\u011f\u0131 hari\u00e7 tutuldu\u011funda net k\u00e2r\u0131m\u0131z y\u00fczde 52 art\u0131\u015fla 2 milyar 479 milyon TL oldu. FAV\u00d6K marj\u0131 son 9 y\u0131l\u0131n en y\u00fcksek oran\u0131 olan y\u00fczde 35 olarak ger\u00e7ekle\u015fti.\u00a0 B\u00f6ylece hem gelir b\u00fcy\u00fcmesinde hem de operasyonel k\u00e2rl\u0131l\u0131kta, y\u0131l i\u00e7inde iki kez yukar\u0131 y\u00f6nde g\u00fcncelledi\u011fimiz hedefleri de a\u015fan sonu\u00e7lar\u0131 ger\u00e7ekle\u015ftirmi\u015f olduk. Bu g\u00fc\u00e7l\u00fc finansal ve operasyonel sonu\u00e7lar\u0131m\u0131zla hisse performans\u0131m\u0131z\u0131 da tarihi zirvelere ta\u015f\u0131d\u0131k\u201d dedi.<\/p>\n<p>&nbsp;<\/p>\n<p>Abone say\u0131s\u0131 1,5 milyon artt\u0131<\/p>\n<p>Kaan Terzio\u011flu, Turkcell\u2019in m\u00fc\u015fteri ba\u011fl\u0131l\u0131\u011f\u0131n\u0131n 10 y\u0131l\u0131n en \u00fcst seviyesine \u00e7\u0131kt\u0131\u011f\u0131n\u0131 belirterek, \u201cArtan m\u00fc\u015fteri memnuniyetinin etkisiyle 1,5 milyon m\u00fc\u015fteri kazanarak 36,7 milyon aboneye ula\u015ft\u0131k. Mobil abonelerimizin y\u00fczde 56\u2019s\u0131 en az bir dijital servisimizi kullan\u0131r hale geldi. Geride b\u0131rakt\u0131\u011f\u0131m\u0131z yirmi ayda b\u00fcy\u00fcmemizin temel yap\u0131ta\u015flar\u0131ndan biri olan 4.5G \u015febekemizde 30 milyon aboneye ula\u015ft\u0131k. 5G teknolojilerinin geli\u015ftirilmesi i\u00e7in \u00e7al\u0131\u015fmalar\u0131m\u0131z\u0131 h\u0131zland\u0131rd\u0131k\u201d dedi.<\/p>\n<p>&nbsp;<\/p>\n<p>Son 3 y\u0131lda yapt\u0131\u011f\u0131 yat\u0131r\u0131mlarla T\u00fcrkiye ekonomisine 32,3 milyar TL\u2019lik katk\u0131 sa\u011flad\u0131<\/p>\n<p>Turkcell\u2019in 2017 y\u0131l sonu itibar\u0131yla\u00a0son \u00fc\u00e7 y\u0131ll\u0131k faaliyetleri neticesinde; 10.4\u00a0milyar TL yat\u0131r\u0131m, 5.7 milyar TL\u00a0lisans ve 16.2 milyar TL\u00a0vergi ve yasal y\u00fck\u00fcml\u00fcl\u00fck olmak \u00fczere T\u00fcrkiye\u2019ye toplam katk\u0131s\u0131, 32.3 milyar TL\u2019yi\u00a0buldu.<\/p>\n<p>&nbsp;<\/p>\n<p>2010 y\u0131l\u0131ndan bu yana k\u00e2r\u0131n y\u00fczde 54\u2019\u00fc hissedarlara da\u011f\u0131t\u0131ld\u0131<\/p>\n<p>Turkcell 2017 y\u0131l\u0131nda da\u011f\u0131t\u0131lan 3 milyar TL ile beraber, temett\u00fc politikas\u0131na paralel olarak 2010 y\u0131l\u0131ndan bu yana elde edilen net k\u00e2r\u0131n\u0131n y\u00fczde 54\u2019\u00fcn\u00fc hissedarlar\u0131na da\u011f\u0131tt\u0131. Son 3 y\u0131lda da\u011f\u0131tt\u0131\u011f\u0131 temett\u00fc 7 milyar TL\u2019yi buldu. 2017 y\u0131l\u0131 i\u00e7in da\u011f\u0131t\u0131lmas\u0131 teklif edilen temett\u00fc miktar\u0131 ise 1 milyar 240 milyon TL oldu.<\/p>\n<p>&nbsp;<\/p>\n<p>D\u00fcnyada gelirlerini en h\u0131zl\u0131 b\u00fcy\u00fcten operat\u00f6r<\/p>\n<p>Bu sonu\u00e7lar kapsam\u0131nda; Turkcell, 15 \u015eubat itibar\u0131yla sonu\u00e7 a\u00e7\u0131klayan piyasa de\u011ferine g\u00f6re d\u00fcnyadaki ilk 100 operat\u00f6r s\u0131ralamas\u0131nda, en h\u0131zl\u0131 b\u00fcy\u00fcyen \u015firket olarak yer ald\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p>G\u00fcn\u00fcn 1440 dakikas\u0131na de\u011fer katan servisler geli\u015ftirmeye devam ediyoruz<\/p>\n<p>\u201cT\u00fcrkiye\u2019nin lider dijital operat\u00f6r\u00fc olarak m\u00fc\u015fterilerimizin bir g\u00fcn\u00fcndeki 1440 dakikaya de\u011fer katan dijital servis portf\u00f6y\u00fcm\u00fcz\u00fc geli\u015ftirmeye devam ediyoruz\u201d diyen Terzio\u011flu, dijital servisler d\u00fcnyas\u0131ndaki geli\u015fmeleri de \u015f\u00f6yle \u00f6zetledi: \u201cBiP\u2019in mesajla\u015fma \u00f6zelli\u011fi, Aral\u0131k ay\u0131nda 2 milyar\u0131n \u00fczerinde mesaj adedi ile ilk kez SMS say\u0131s\u0131n\u0131n \u00fczerine \u00e7\u0131kt\u0131. T\u00fcrkiye\u2019nin en pop\u00fcler m\u00fczik uygulamas\u0131 olan fizy, bu y\u0131l ilk kez canl\u0131 olarak yay\u0131nlanan konserlerle birlikte AppStore\u2019da indirilen uygulamalarda ilk s\u0131raya kadar y\u00fckseldi. fizy\u2019de, bu y\u0131l 2,2 milyar \u015fark\u0131 dinlendi. \u2018K\u00fc\u00e7\u00fck ekranda TV deneyimini de\u011fi\u015ftirece\u011fiz\u2019 demi\u015ftik; bu iddiam\u0131z\u0131 TV+\u2019ta rekor izlenme s\u00fcrelerini yakalayarak ger\u00e7ekle\u015ftirdik. Mobilde kullan\u0131c\u0131lar\u0131n g\u00fcnl\u00fck ortalama TV+ izleme s\u00fcreleri 63 dakikay\u0131 ge\u00e7ti. 413 dergi ve 75 gazeteyi kullan\u0131c\u0131lar\u0131na sunan dijital yay\u0131n servisimiz Dergilik, T\u00fcrkiye\u2019de yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcnde \u00f6nemli bir canlanma yaratt\u0131.\u201d\u00a0<\/p>\n<p>&nbsp;<\/p>\n<p>Google Play ve AppStore\u2019da uygulama yay\u0131nlay\u0131c\u0131lar\u0131 aras\u0131nda ikinci s\u0131rada<\/p>\n<p>Turkcell uygulamalar\u0131n\u0131n indirilme say\u0131lar\u0131na g\u00f6re son on iki ay toplam\u0131nda Google Play ve AppStore ma\u011fazalar\u0131nda uygulama yay\u0131nc\u0131lar\u0131 aras\u0131nda ikinci s\u0131raya yerle\u015ferek dijital d\u00fcnyadaki yerini daha da sa\u011flamla\u015ft\u0131rd\u0131.<\/p>\n<p>&nbsp;<\/p>\n<p>\u2018K\u00fcresel servisler sunmaya devam edece\u011fiz\u2019<\/p>\n<p>Kaan Terzio\u011flu 2018 hedeflerine ili\u015fkin de \u015fu bilgileri verdi: \u201c2017\u2019de olu\u015fturdu\u011fumuz sa\u011flam temel ve stratejimiz do\u011frultusunda, 2018\u2019de de g\u00fc\u00e7l\u00fc performans\u0131m\u0131z\u0131 s\u00fcrd\u00fcrerek grup gelirlerimizin y\u00fczde 13-15 artmas\u0131n\u0131, konsolide FAV\u00d6K marj\u0131n\u0131n y\u00fczde 33-35 ger\u00e7ekle\u015fmesini \u00f6ng\u00f6r\u00fcyoruz. M\u00fc\u015fterilerimizin ba\u011fl\u0131l\u0131\u011f\u0131 ve \u00fcr\u00fcnlerimizi tercih etmeleri sayesinde b\u00fcy\u00fcyen dijital birikimimizi d\u00fcnya pazarlar\u0131na a\u00e7maya odaklan\u0131yoruz. K\u00fcresel servisler sunan dijital operat\u00f6r duru\u015fumuzu g\u00fc\u00e7lendirecek i\u015flere imza atmaya y\u00f6nelik var g\u00fcc\u00fcm\u00fczle \u00e7al\u0131\u015fmaya devam ediyoruz.\u201d<\/p>\n<p>&nbsp;<\/p>\n<p>FARK YARATAN F\u0130NANSMAN \u00c7\u00d6Z\u00dcMLER\u0130<\/p>\n<p>M\u00fc\u015fterilerin ak\u0131ll\u0131 cihaz ihtiya\u00e7lar\u0131n\u0131 kar\u015f\u0131lamaya y\u00f6nelik esnek \u00f6deme \u00e7\u00f6z\u00fcmleri sunmak amac\u0131yla kurulan Financell, \u00fc\u00e7 bin Turkcell ma\u011fazas\u0131nda hizmet vererek 4,3 milyon adet devam eden kredi s\u00f6zle\u015fmesi ve 4,2 milyar TL kredi portf\u00f6y\u00fcne ula\u015ft\u0131. B\u00f6ylece 2018 sonu i\u00e7in hedeflenen y\u00fczde 72\u2019lik ak\u0131ll\u0131 cihaz oran\u0131na bir y\u0131l \u00f6nce ula\u015f\u0131ld\u0131. Turkcell\u2019in techfin alan\u0131ndaki di\u011fer markas\u0131 Paycell ile iki binin \u00fczerinde \u00fcye i\u015fyerine ve 5 milyonun \u00fczerinde m\u00fc\u015fteriye ula\u015f\u0131ld\u0131. Paycell uygulamas\u0131 405 bin kez indirildi. G\u00fcvenli \u00f6deme sistemi Paycell ile h\u0131zl\u0131 ve kolay \u00f6deme hizmetinin yan\u0131 s\u0131ra fatura \u00f6deme, ara\u00e7tan inmeden akaryak\u0131t \u00f6deme, Turkcell TL y\u00fckleme ve para transferi gibi servisleri de ba\u015far\u0131yla kullan\u0131ma sunuldu.<\/p>\n<p>\u0130NSAN HAYATINA TEKNOLOJ\u0130 DOKUNU\u015eU<\/p>\n<p>Turkcell, teknolojiyle insanlar\u0131n hayatlar\u0131na de\u011fer katmaya y\u00f6nelik de bir dizi uygulamay\u0131 hayata ge\u00e7irdi. G\u00f6rme engellilere odaklanan mobil uygulamas\u0131n\u0131n bir benzeri, bu kez i\u015fitme engelli vatanda\u015flar i\u00e7in geli\u015ftirildi. \u201c\u0130\u015faret dilim\u201d uygulamas\u0131 i\u015fitme engelli ve ailelerine \u00fccretsiz olarak sunularak 1 milyon defa indirildi. T\u00fcrkiye\u2019deki Suriyeli misafirler i\u00e7in geli\u015ftirilen \u201cMerhaba Umut\u201d uygulamas\u0131 ise Eyl\u00fcl 2016\u2019daki lansmandan bu yana 750 bin indirilme rakam\u0131n\u0131 ge\u00e7ti.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>G\u00f6reve geldikten k\u0131sa bir s\u00fcre sonra Turkcell\u2019in 3 y\u0131ll\u0131k hedeflerini a\u00e7\u0131klayan Genel M\u00fcd\u00fcr Kaan Terzio\u011flu, sekt\u00f6r liderli\u011fi i\u00e7in 2018 y\u0131l\u0131n\u0131n sonunu i\u015faret etmi\u015fti. Telekom sekt\u00f6r\u00fcn\u00fcn data ve dijital servislerle b\u00fcy\u00fcyece\u011fi \u00f6ng\u00f6r\u00fcs\u00fc ve bu \u00e7er\u00e7evede yap\u0131lan yat\u0131r\u0131mlar, Turkcell\u2019i bu hedeflerine beklenenden 1 y\u0131l \u00f6nce ula\u015ft\u0131rd\u0131. 3 y\u0131ll\u0131k hedeflere 2 y\u0131ldan k\u0131sa s\u00fcrede ula\u015ft\u0131k \u015eirketin 2017 finansal sonu\u00e7lar\u0131n\u0131 a\u00e7\u0131klayan Turkcell Gelen M\u00fcd\u00fcr\u00fc Kaan Terzio\u011flu, \u201c2018 y\u0131l\u0131 i\u00e7in hedefledi\u011fimiz pazar liderli\u011fine bir y\u0131l \u00f6nce ula\u015fman\u0131n gururunu ya\u015f\u0131yoruz. Data ve dijital servisler \u00fczerine kurdu\u011fumuz i\u015f modelimiz, bizi telekom\u00fcnikasyon sekt\u00f6r\u00fcn\u00fcn en y\u00fcksek cirosuna ula\u015ft\u0131rd\u0131. M\u00fc\u015fterilerimizin tevecc\u00fch\u00fc sayesinde 2017\u2019de, grup olarak y\u0131ll\u0131k y\u00fczde 23,4 b\u00fcy\u00fcme ile<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[10],"class_list":["post-1800","post","type-post","status-publish","format-standard","hentry","category-sektorel-haberler","tag-turkcell"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1800"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1800"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1800\/revisions"}],"predecessor-version":[{"id":1801,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1800\/revisions\/1801"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1800"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1800"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1800"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}