T\u00fcrkiye’nin lider e-ticaret platformu GittiGidiyor’un, KOB\u0130’lerin e-ticarete dair alg\u0131lar\u0131n\u0131 ortaya koymak \u00fczere Y\u00f6ntem Ara\u015ft\u0131rma Dan\u0131\u015fmanl\u0131k i\u015fbirli\u011fiyle ger\u00e7ekle\u015ftirdi\u011fi ara\u015ft\u0131rmaya g\u00f6re, e-ticaret yapan KOB\u0130’lerin sat\u0131\u015flar\u0131 y\u00fczde 30 y\u00fckseliyor. \u201cKOB\u0130’lerimizin de\u011fi\u015fen d\u00fcnyaya ayak uydurarak hedef b\u00fcy\u00fctmelerini destekliyoruz\u201d diyen GittiGidiyor Genel M\u00fcd\u00fcr\u00fc \u00d6get Kantarc\u0131, Gelece\u011fim E-Ticaret projesiyle 2018’de en az 1500 KOB\u0130’yi e-ticaret ekosistemine d\u00e2hil etmeyi hedeflediklerini belirtti.
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T\u00fcrkiye’de e-ticaret sekt\u00f6r\u00fcn\u00fc geli\u015ftirmeyi ve KOB\u0130’lerin dijitalle\u015fen d\u00fcnyaya kat\u0131l\u0131m\u0131n\u0131 art\u0131rmay\u0131 hedefleyen T\u00fcrkiye’nin lider e-ticaret platformu GittiGidiyor, \u201cT\u00fcrkiye’de KOB\u0130’lerin E-Ticarete Yakla\u015f\u0131mlar\u0131\u201d ara\u015ft\u0131rmas\u0131n\u0131n sonu\u00e7lar\u0131n\u0131 kamuoyu ile payla\u015ft\u0131. Eyl\u00fcl 2017’de Y\u00f6ntem Ara\u015ft\u0131rma Dan\u0131\u015fmanl\u0131k i\u015fbirli\u011fiyle yap\u0131lan ve T\u00fcrkiye’deki KOB\u0130’lerin e-ticarete dair alg\u0131lar\u0131, motivasyonlar\u0131 ve bariyerlerine \u0131\u015f\u0131k tutan ara\u015ft\u0131rma kapsam\u0131nda \u0130stanbul, Ankara, \u0130zmir, Bursa, Gaziantep ve Trabzon illerinden toplamda 500 KOB\u0130 ile y\u00fcz y\u00fcze g\u00f6r\u00fc\u015f\u00fcld\u00fc. T\u00fcrkiye’de e-ticaret alan\u0131nda ger\u00e7ekle\u015ftirilen en geni\u015f kapsaml\u0131 KOB\u0130 ara\u015ft\u0131rmas\u0131 olarak dikkat \u00e7eken \u00e7al\u0131\u015fman\u0131n sonu\u00e7lar\u0131, GittiGidiyor Genel M\u00fcd\u00fcr\u00fc \u00d6get Kantarc\u0131 ve GittiGidiyor Pazar Ara\u015ft\u0131rma M\u00fcd\u00fcr\u00fc Peren Pelis’in kat\u0131l\u0131m\u0131yla d\u00fczenlenen toplant\u0131da a\u00e7\u0131kland\u0131.
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\u201cE-ticaret platformu \u00fczerinden e-ticarete girenlerin ba\u015flang\u0131\u00e7 maliyeti ortalama 3.500 TL\u201d
T\u00fcrkiye’de e-ticaret sekt\u00f6r\u00fcn\u00fc geli\u015ftirecek ve KOB\u0130’leri destekleyecek projeler ger\u00e7ekle\u015ftirmeye devam ettiklerini vurgulayan GittiGidiyor Genel M\u00fcd\u00fcr\u00fc ve eBay MENA B\u00f6lge Direkt\u00f6r\u00fc \u00d6get Kantarc\u0131, \u201cGittiGidiyor olarak, bir eBay \u015firketi olmam\u0131z bize global tecr\u00fcbe katarken, T\u00fcrkiye’nin en k\u00f6kl\u00fc pazaryeri olmam\u0131z da \u00f6nemli bir deneyimi beraberinde getiriyor. Bu niteliklerimiz sayesinde, T\u00fcrkiye’de e-ticaret sekt\u00f6r\u00fcn\u00fcn ba\u015far\u0131yla b\u00fcy\u00fcmesine katk\u0131 sunuyor ve KOB\u0130’lerimizin de\u011fi\u015fen d\u00fcnyaya ayak uydurarak hedef b\u00fcy\u00fctmelerini destekliyoruz. Bu geli\u015fimi sa\u011flamak hem e-ticaret sekt\u00f6r\u00fc hem de KOB\u0130’lerin gelece\u011fi a\u00e7\u0131s\u0131ndan \u00e7ok \u00f6nemli. Biliyoruz ki, sat\u0131c\u0131lar\u0131m\u0131z ne kadar g\u00fc\u00e7l\u00fcyse biz de o kadar g\u00fc\u00e7l\u00fcy\u00fcz\u201d dedi. KOB\u0130’lerin e-ticarete entegre olma a\u015famas\u0131nda hangi bariyerlerle kar\u015f\u0131 kar\u015f\u0131ya kald\u0131klar\u0131n\u0131 ve e-ticarete bak\u0131\u015f a\u00e7\u0131lar\u0131n\u0131 \u00e7ok iyi kavramak gerekti\u011fine dikkat \u00e7eken Kantarc\u0131, s\u00f6zlerine \u015f\u00f6yle devam etti: \u201cY\u00f6ntem Ara\u015ft\u0131rma Dan\u0131\u015fmanl\u0131k i\u015fbirli\u011fiyle yapt\u0131\u011f\u0131m\u0131z bu ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131 g\u00f6steriyor ki, e-ticarete entegre olan KOB\u0130’lerin y\u00fczde 90’\u0131 sat\u0131\u015flar\u0131n\u0131 art\u0131r\u0131yor. Sat\u0131\u015flardaki ortalama art\u0131\u015f oran\u0131 ise y\u00fczde 30 oluyor. KOB\u0130’ler, e-ticaret sayesinde \u00fcr\u00fcnlerini T\u00fcrkiye’nin t\u00fcm illerine ula\u015ft\u0131rabiliyor, \u00e7ok daha fazla m\u00fc\u015fteriye eri\u015fiyor ve 7\/24 sat\u0131\u015f yapabiliyor. \u00dcstelik bir e-ticaret platformu \u00fczerinden e-ticarete girmenin ba\u015flang\u0131\u00e7 maliyeti de ortalama 3.500 TL. Ara\u015ft\u0131rmadan elde etti\u011fimiz bir di\u011fer bulgu ise hen\u00fcz e-ticarete d\u00e2hil olmayan KOB\u0130’lerin bu f\u0131rsatlarla ilgili fark\u0131ndal\u0131k sahibi olmad\u0131\u011f\u0131. KOB\u0130’lerin y\u00fczde 70’i \u00f6n\u00fcm\u00fczdeki 1 y\u0131l i\u00e7inde e-ticarete girmeyi d\u00fc\u015f\u00fcnmedi\u011fini ifade ediyor. \u015eirketinin e-ticarete uygun olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcnenler i\u00e7in de gerek\u00e7e olarak ek b\u00fct\u00e7e ay\u0131ramamalar\u0131, internet ve dijital d\u00fcnya ile ilgili bilgilerinin bulunmamas\u0131 ile yeterli ve kalifiye insan kayna\u011f\u0131 olmamas\u0131 \u00f6ne \u00e7\u0131k\u0131yor. GittiGidiyor olarak tam da bu noktada hedefimiz, KOB\u0130’lerimizi e-ticareti nas\u0131l kullanabilecekleri konusunda bilgilendirmek ve elde edebilecekleri fayday\u0131 onlara anlatmak.\u201d<\/p>\n
Gelece\u011fim E-Ticaret ile bu y\u0131l en az 1500 KOB\u0130 e-ticarete ba\u015flayacak
E-ticarete d\u00e2hil olmayan KOB\u0130’lerin \u00f6nemli bir k\u0131sm\u0131n\u0131n e-ticaret konusunda bilgisi olmad\u0131\u011f\u0131n\u0131 ifade eden Kantarc\u0131, GittiGidiyor’un ilk ad\u0131m\u0131n\u0131 2017’de att\u0131\u011f\u0131 Gelece\u011fim E-Ticaret projesinin KOB\u0130’leri bilgilendirme amac\u0131na hizmet etti\u011fini vurgulad\u0131. \u201cYedi ay \u00f6nce T\u00fcrkiye’nin e-ticaret potansiyelini a\u00e7\u0131\u011fa \u00e7\u0131karmay\u0131 hedefleyerek ba\u015flatt\u0131\u011f\u0131m\u0131z Gelece\u011fim E-Ticaret projesinde k\u0131sa zamanda \u00e7ok yol kat ettik\u201d diyen Kantarc\u0131, \u015fu bilgileri payla\u015ft\u0131: \u201c\u0130zmir, Bursa ve Gaziantep’te Gelece\u011fim E-Ticaret ofisleri a\u00e7t\u0131k. Yaln\u0131z ofislerimizin bulundu\u011fu illerden de\u011fil, \u00e7evre illerden gelen KOB\u0130’lerimizi de e-ticaretle tan\u0131\u015ft\u0131r\u0131yor ve onlar\u0131n e-ticaret ekosistemine sa\u011fl\u0131kl\u0131 bir \u015fekilde entegre olmalar\u0131 i\u00e7in e\u011fitimler d\u00fczenliyoruz. Ara\u015ft\u0131rma sonucunda ortaya \u00e7\u0131kan bir di\u011fer \u00f6nemli nokta, e-ticaret yapmayan KOB\u0130’lerin y\u00fczde 76’s\u0131n\u0131n bu konuda e\u011fitim almak istemesi oldu. Gelece\u011fim E-Ticaret projesi \u015fehir \u015fehir KOB\u0130’lerimizle bulu\u015farak i\u015fte tam da bu ihtiyaca kar\u015f\u0131l\u0131k veriyor. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde de proje kapsam\u0131ndaki ofislerimizin say\u0131s\u0131n\u0131 h\u0131zla art\u0131rarak e-ticarete d\u00e2hil olma yolunda KOB\u0130’lerimizin destek\u00e7isi olmay\u0131 kararl\u0131l\u0131kla s\u00fcrd\u00fcrece\u011fiz. Ankara’daki Gelece\u011fim E-Ticaret ofisi mart ay\u0131n\u0131n sonunda faaliyete ge\u00e7ecek. Bu y\u0131l en az 4 ofis a\u00e7aca\u011f\u0131z. 2017 y\u0131l\u0131n\u0131n son 5 ay\u0131nda 584 KOB\u0130, Gelece\u011fim E-Ticaret projesiyle e-ticarete ba\u015flad\u0131. Bu y\u0131l hedefimiz en az 1500 KOB\u0130’yi e-ticarete ba\u015flatmak.\u201d
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KOB\u0130’ler e-ticarete ad\u0131m atmadan \u00f6nce bilgilenmek istiyor
Toplant\u0131da, GittiGidiyor Pazar Ara\u015ft\u0131rma M\u00fcd\u00fcr\u00fc Peren Pelis, ara\u015ft\u0131rman\u0131n sonu\u00e7lar\u0131na ili\u015fkin detayl\u0131 bilgiler payla\u015ft\u0131. 500 KOB\u0130’den 200’\u00fcn\u00fc e-ticaret yapanlar\u0131n, 300’\u00fcn\u00fc ise yapmayanlar\u0131n olu\u015fturdu\u011fu \u00e7al\u0131\u015fman\u0131n \u00f6ne \u00e7\u0131kan ba\u015fl\u0131klar\u0131 \u015funlar oldu:
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T\u00fcrkiye’nin lider e-ticaret platformu GittiGidiyor’un, KOB\u0130’lerin e-ticarete dair alg\u0131lar\u0131n\u0131 ortaya koymak \u00fczere<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[387],"class_list":["post-1803","post","type-post","status-publish","format-standard","hentry","category-sektorel-haberler","tag-gittigidiyor"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1803"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1803"}],"version-history":[{"count":2,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1803\/revisions"}],"predecessor-version":[{"id":1805,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1803\/revisions\/1805"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1803"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1803"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1803"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}