D\u00fcnyan\u0131n lider pazarlama ileti\u015fimi \u015firketi WPP taraf\u0131ndan d\u00fczenlenen Cofuture \u0130novasyon Festivali\u2019nde Kantar TNS taraf\u0131ndan yap\u0131lan teknoloji ve veri kullan\u0131m\u0131, inovasyon aktiviteleri ve kad\u0131n\u0131n \u00e7al\u0131\u015fma hayat\u0131ndaki \u00f6nemi konular\u0131n\u0131 i\u00e7eren anketin sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Ankete kat\u0131lanlar\u0131n y\u00fczde 59\u2019u yapay zeka sebebiyle pek yak\u0131nda \u00f6nemli oranda i\u015f kayb\u0131 ya\u015fanaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrken, y\u00fczde 52\u2019si ise organizasyonlar\u0131n\u0131n bu teknolojiye haz\u0131r olmad\u0131\u011f\u0131 g\u00f6r\u00fc\u015f\u00fcnde. Ankette \u00f6ne \u00e7\u0131kan bir ba\u015fka sonu\u00e7 ise kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 68\u2019inin organizasyonlar\u0131n\u0131n b\u00fcy\u00fck veriyi etkin \u015fekilde kulland\u0131\u011f\u0131n\u0131 ortaya koyuyor.<\/p>\n
Cofuture \u0130novasyon Festivali bu sene \u201cInnovation for Impact\u201d temas\u0131yla ger\u00e7ekle\u015ftirildi. WPP\u2019nin kendi ekosisteminde hizmet verdi\u011fi t\u00fcm markalar ve i\u015f ortaklar\u0131 i\u00e7in d\u00fczenledi\u011fi festival, 40\u2019tan fazla giri\u015fime ve 1.500\u2019e yak\u0131n kat\u0131l\u0131mc\u0131ya ev sahipli\u011fi yapt\u0131. Kat\u0131l\u0131mc\u0131lar, teknoloji ve inovasyon alan\u0131nda \u00e7al\u0131\u015fan giri\u015fimcilerle bir araya gelerek, ihtiya\u00e7lar\u0131na y\u00f6nelik yeni \u00e7\u00f6z\u00fcmler \u00fcretebilme \u015fans\u0131 yakalarken, farkl\u0131 giri\u015fimlerle tan\u0131\u015farak, \u00e7\u00f6z\u00fcmlerini deneyimleme f\u0131rsat\u0131 buldu.<\/p>\n
\u0130novasyon oran\u0131 y\u00fcksek ancak ciro i\u00e7indeki pay\u0131 d\u00fc\u015f\u00fck<\/strong><\/p>\n \u015eirketlerin inovasyon aktivitelerini de inceleyen ankete kat\u0131lanlar\u0131n y\u00fczde 85\u2019i organizasyonlar\u0131n\u0131n ge\u00e7ti\u011fimiz 3 y\u0131l i\u00e7erisinde pazara yeni bir \u00fcr\u00fcn veya hizmet sundu\u011funu belirtiyor. Bu oran\u0131n y\u00fczde 76\u2019s\u0131 ise bu \u00fcr\u00fcn veya hizmetlerin ciro i\u00e7indeki pay\u0131n\u0131n y\u00fczde 5\u2019i ge\u00e7medi\u011fini s\u00f6yl\u00fcyor. Ankette organizasyonlar\u0131n yenilik faaliyetlerinde bulunamamalar\u0131n\u0131n en b\u00fcy\u00fck nedeni ise yeni fikirlerin eksikli\u011fi ve finansal yetersizlik olarak g\u00f6steriliyor.<\/p>\n Kad\u0131n erkek e\u015fitlili\u011fi verimlilik art\u0131\u015f\u0131 getiriyor<\/strong><\/p>\n Kad\u0131n\u0131n \u00e7al\u0131\u015fma hayat\u0131ndaki \u00f6nemi konusuna da de\u011finen ankette, kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 75\u2019i kad\u0131n ve erke\u011fin ekonomiye e\u015fit kat\u0131lmas\u0131 durumunda yoksullu\u011fun en az y\u00fczde 20 azalaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyor. T\u00dc\u0130K verilerine g\u00f6re bu oran y\u00fczde 30 seviyesinde bulunuyor. Ankete kat\u0131lanlar\u0131n y\u00fczde 78\u2019i ise e\u015fit pozisyon i\u00e7in erkeklerin kad\u0131nlardan en az y\u00fczde 10 ve daha fazla kazand\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrken, y\u00fczde 61\u2019i kad\u0131n ve erke\u011fin e\u015fit f\u0131rsatlara sahip oldu\u011funda, \u015firketlerdeki verimlili\u011fin en az y\u00fczde 25 artaca\u011f\u0131 g\u00f6r\u00fc\u015f\u00fcnde.<\/p>\n","protected":false},"excerpt":{"rendered":" D\u00fcnyan\u0131n lider pazarlama ileti\u015fimi \u015firketi WPP taraf\u0131ndan d\u00fczenlenen Cofuture \u0130novasyon Festivali\u2019nde Kantar TNS taraf\u0131ndan yap\u0131lan teknoloji ve veri kullan\u0131m\u0131, inovasyon aktiviteleri ve kad\u0131n\u0131n \u00e7al\u0131\u015fma hayat\u0131ndaki \u00f6nemi konular\u0131n\u0131 i\u00e7eren anketin sonu\u00e7lar\u0131 a\u00e7\u0131kland\u0131. Ankete kat\u0131lanlar\u0131n y\u00fczde 59\u2019u yapay zeka sebebiyle pek yak\u0131nda \u00f6nemli oranda i\u015f kayb\u0131 ya\u015fanaca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcrken, y\u00fczde 52\u2019si ise organizasyonlar\u0131n\u0131n bu teknolojiye haz\u0131r olmad\u0131\u011f\u0131 g\u00f6r\u00fc\u015f\u00fcnde. Ankette \u00f6ne \u00e7\u0131kan bir ba\u015fka sonu\u00e7 ise kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 68\u2019inin organizasyonlar\u0131n\u0131n b\u00fcy\u00fck veriyi etkin \u015fekilde kulland\u0131\u011f\u0131n\u0131 ortaya koyuyor. Cofuture \u0130novasyon Festivali bu sene \u201cInnovation for Impact\u201d temas\u0131yla ger\u00e7ekle\u015ftirildi. WPP\u2019nin kendi ekosisteminde hizmet verdi\u011fi t\u00fcm markalar ve i\u015f ortaklar\u0131 i\u00e7in d\u00fczenledi\u011fi festival, 40\u2019tan fazla giri\u015fime ve<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[380,402,401],"class_list":["post-1882","post","type-post","status-publish","format-standard","hentry","category-yazilim","tag-deep-learning","tag-machine-learning","tag-yapay-zeka"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1882"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1882"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1882\/revisions"}],"predecessor-version":[{"id":1883,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1882\/revisions\/1883"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1882"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1882"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1882"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}