H\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen \u015firketlerinden P&G, yeni \u00fcr\u00fcn ve i\u015f s\u00fcre\u00e7lerini geli\u015ftirirken veri analiti\u011finden etkin bir \u015fekilde kulland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. P&G h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri alan\u0131n oldu\u011fu kadar t\u00fcketici ara\u015ft\u0131rmalar\u0131 alan\u0131n\u0131n da en b\u00fcy\u00fck \u015firketlerinden biri oldu\u011funu belirten P&G Datadan Sorumlu \u00dcst D\u00fczey Y\u00f6netici (CDO) Guy Peri, \u015f\u00f6yle konu\u015ftu: \u201c\u0130lk ara\u015ft\u0131rma departman\u0131m\u0131z\u0131 160 y\u0131l \u00f6nce kurduk. O zamandan bu yana her y\u0131l binlerce ara\u015ft\u0131rma yaparak t\u00fcketici beklenti ve taleplerini yenilik\u00e7i \u00fcr\u00fcnlerimizle kar\u015f\u0131l\u0131yoruz. Dijitalle\u015fmeyle birlikte artan veri ak\u0131\u015flar\u0131na ayn\u0131 h\u0131zda yan\u0131t verebilmek i\u00e7inse 2015 y\u0131l\u0131nda veri analiti\u011fi \u00fczerine ayr\u0131 bir departman kurduk. Veri bilimcilerden olu\u015fan yeni yap\u0131lanmam\u0131zla i\u015f s\u00fcre\u00e7lerimizi geli\u015ftirmek ve yeni inovatif \u00fcr\u00fcnler geli\u015ftirmek \u00fczere i\u00e7in \u00e7al\u0131\u015f\u0131yoruz.\u201d<\/p>\n
Gebelik zaman\u0131n\u0131 y\u00fczde 99 do\u011frulukla tahmin ediyor<\/strong><\/p>\n Son iki y\u0131lda veri tabanl\u0131 yenilik\u00e7i \u00fcr\u00fcnler geli\u015ftirme konusunda \u00f6nemli geli\u015fmelere imza att\u0131klar\u0131n\u0131 a\u00e7\u0131klayan Peri, bu \u00fcr\u00fcnler aras\u0131nda ClearBlue Dijital Ov\u00fclasyon Testi\u2019ni \u00f6rnek g\u00f6sterdi. Peri, kad\u0131nlar\u0131n hormon profillerine g\u00f6re hamile kalma zamanlar\u0131n\u0131 g\u00f6steren ClearBlue\u2019n\u0131n ak\u0131ll\u0131 uygulamas\u0131yla \u00e7iftlerin \u00e7ocuk sahibi olma \u015fans\u0131n\u0131 art\u0131rd\u0131\u011f\u0131n\u0131 belirtti. \u201cClearBlue, standart takvim uygulamalar\u0131ndan farkl\u0131; \u00e7\u00fcnk\u00fc standart bir algoritma \u00fczerinden de\u011fil, her kad\u0131nda farkl\u0131 olan hormon verileri \u00fczerinden bir tahminde bulunuyor. Bu nedenle takvim uygulamalar\u0131 y\u00fczde 9 do\u011frulukla tahminde bulunurken ClearBlue y\u00fczde 99 do\u011frulukta bulunabiliyor\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n P&G\u2019nin en yeni inovatif uygulamalar\u0131ndan birinin de Olay markalar\u0131 i\u00e7in geli\u015ftirdikleri \u201cSkin Advisor\u201d ak\u0131ll\u0131 telefon uygulamas\u0131 oldu\u011funu belirten Peri, \u201cCilt ya\u015f\u0131n\u0131 hesaplayabilen bu uygulama kullan\u0131c\u0131lar\u0131n ihtiya\u00e7lar\u0131na g\u00f6re \u00fcr\u00fcn \u00f6nerilerinde bulunabiliyor. Bu da veri analiti\u011finin \u00e7ok basit noktalarda bile hem markalar\u0131n hem de t\u00fcketicilerin g\u00fcnl\u00fck ya\u015fam\u0131n\u0131 nas\u0131l kolayla\u015ft\u0131rabilece\u011fini g\u00f6steriyor\u201d dedi.<\/p>\n \u00c7ama\u015f\u0131r makinesi \u00fczerinden deterjan sipari\u015fi almaya ba\u015fl\u0131yor<\/strong><\/p>\n Teknolojinin geli\u015fimi sayesinde hem t\u00fcketicileri daha do\u011fru anlad\u0131klar\u0131n\u0131 hem de gelecek trendlerine y\u00f6n verdiklerini kaydeden P&G T\u00fcrkiye ve Kafkasya Y\u00f6netim Kurulu Ba\u015fkan\u0131 TankutTurnao\u011flu, t\u00fcketicilerin hayatlar\u0131n\u0131 iyile\u015ftirecek \u00e7\u00f6z\u00fcmler \u00fczerinde \u00e7al\u0131\u015ft\u0131klar\u0131n\u0131 belirtti. Turnao\u011flu, bu konuda Nesnelerin \u0130nterneti (IoT) ve Yapay Zeka gibi en yeni teknolojilerinden de etkin bir \u015fekilde yararland\u0131klar\u0131n\u0131 belirterek yak\u0131n zaman \u00f6nce Vestel i\u015fbirli\u011fiyle hayata ge\u00e7irdikleri ve \u00e7ama\u015f\u0131r makinesi \u00fczerinden otomatik Ariel \u00e7ama\u015f\u0131r makinesi deterjan\u0131 sipari\u015f verilmesine imkan veren uygulamalar\u0131n\u0131 \u00f6rnek verdi. \u201cVestel ile birlikte hayata ge\u00e7irdi\u011fimiz proje IoT alan\u0131nda T\u00fcrkiye\u2019de ilk, d\u00fcnyada ise hali haz\u0131rda say\u0131l\u0131 \u00f6rneklerden biri. Amac\u0131m\u0131z sadece en iyi deterjan\u0131 sunmak de\u011fil, ayn\u0131 zamanda deterjan\u0131 eve ta\u015f\u0131ma derdine son vermek. Uygulaman\u0131n canl\u0131 \u00f6rneklerini yaz d\u00f6neminde piyasada g\u00f6receksiniz\u201d dedi.<\/p>\n 2020 y\u0131l\u0131na kadar d\u00fcnyada nesnelerin internetini olu\u015fturan birbirine ba\u011flanabilir cihazlar\u0131n say\u0131s\u0131n\u0131n 34 milyara ula\u015faca\u011f\u0131 tahmin ediliyor. IoT \u00e7\u00f6z\u00fcmlerine y\u00f6nelik harcamalar\u0131n ise 2021 y\u0131l\u0131na kadar 6 trilyon dolara ula\u015faca\u011f\u0131 hesaplan\u0131yor. IoT ayr\u0131ca \u00fclkelerin has\u0131lalar\u0131n\u0131n b\u00fcy\u00fcmesine 2030 y\u0131l\u0131na kadar 10 ila 15 trilyon dolar aras\u0131nda eklemede bulunaca\u011f\u0131 \u00f6ng\u00f6r\u00fcl\u00fcyor.<\/p>\n T\u00fcrkiye\u2019de ilk kez yapay zeka \u00fczerine Hackathon d\u00fczenleyecek<\/strong><\/p>\n P&G ayr\u0131ca sadece T\u00fcrkiye\u2019de gen\u00e7lere \u00f6zel sundu\u011fu Banabak mobil uygulamas\u0131 i\u00e7in Hackathon d\u00fczenlemeyi planl\u0131yor. Turnao\u011flu bu konuda da \u201cPazarda iyi rekabet etmek en yeni teknolojileri yak\u0131ndan takip etmeyi gerektiriyor. Geli\u015fmekte olan teknolojilerin bizim inovasyon genimizi daha fazla besleyebilmesi i\u00e7in Hackathon\u2019lar da d\u00fczenlemeye ba\u015flad\u0131k. \u0130lkini T\u00fcrkiye\u2019nin de aralar\u0131nda oldu\u011fu 10 \u00fclkede yakla\u015f\u0131k 4 ay \u00f6nce ses ve g\u00f6r\u00fcnt\u00fc tan\u0131ma teknolojileri d\u00fczenledik. \u015eimdi ikincisini May\u0131s ay\u0131nda T\u00fcrkiye\u2019de \u00f6zel olarak d\u00fczenlemeyi planl\u0131yoruz. Bu da tamamen yapay zeka teknolojileri \u00fczerine olacak.Gen\u00e7leri yapay zeka teknolojilerini kullanarak P&G\u2019e \u00f6zel \u00e7\u00f6z\u00fcmler geli\u015ftirmeye davet edece\u011fiz\u201d a\u00e7\u0131klamas\u0131nda bulundu.<\/p>\n","protected":false},"excerpt":{"rendered":" H\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri sekt\u00f6r\u00fcn\u00fcn \u00f6nde gelen \u015firketlerinden P&G, yeni \u00fcr\u00fcn ve i\u015f s\u00fcre\u00e7lerini geli\u015ftirirken veri analiti\u011finden etkin bir \u015fekilde kulland\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131. P&G h\u0131zl\u0131 t\u00fcketim \u00fcr\u00fcnleri alan\u0131n oldu\u011fu kadar t\u00fcketici ara\u015ft\u0131rmalar\u0131 alan\u0131n\u0131n da en b\u00fcy\u00fck \u015firketlerinden biri oldu\u011funu belirten P&G Datadan Sorumlu \u00dcst D\u00fczey Y\u00f6netici (CDO) Guy Peri, \u015f\u00f6yle konu\u015ftu: \u201c\u0130lk ara\u015ft\u0131rma departman\u0131m\u0131z\u0131 160 y\u0131l \u00f6nce kurduk. O zamandan bu yana her y\u0131l binlerce ara\u015ft\u0131rma yaparak t\u00fcketici beklenti ve taleplerini yenilik\u00e7i \u00fcr\u00fcnlerimizle kar\u015f\u0131l\u0131yoruz. Dijitalle\u015fmeyle birlikte artan veri ak\u0131\u015flar\u0131na ayn\u0131 h\u0131zda yan\u0131t verebilmek i\u00e7inse 2015 y\u0131l\u0131nda veri analiti\u011fi \u00fczerine ayr\u0131 bir departman kurduk. Veri bilimcilerden olu\u015fan yeni yap\u0131lanmam\u0131zla i\u015f s\u00fcre\u00e7lerimizi geli\u015ftirmek ve<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[404,401,405],"class_list":["post-1888","post","type-post","status-publish","format-standard","hentry","category-sektorel-haberler","tag-pg","tag-yapay-zeka","tag-yarisma"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1888"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1888"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1888\/revisions"}],"predecessor-version":[{"id":1889,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/1888\/revisions\/1889"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}