{"id":2172,"date":"2018-12-24T15:50:56","date_gmt":"2018-12-24T12:50:56","guid":{"rendered":"http:\/\/www.teknolojidergisi.net\/?p=2172"},"modified":"2018-12-24T15:50:56","modified_gmt":"2018-12-24T12:50:56","slug":"otomotivde-dijital-donusum-iot","status":"publish","type":"post","link":"https:\/\/www.teknolojidergisi.net\/?p=2172","title":{"rendered":"OTOMOT\u0130VDE D\u0130J\u0130TAL D\u00d6N\u00dc\u015e\u00dcM IoT"},"content":{"rendered":"<p>Ko\u00e7Sistem, katk\u0131lar\u0131yla IDC T\u00fcrkiye taraf\u0131ndan otomotiv sekt\u00f6r\u00fcne y\u00f6nelik haz\u0131rlanan\u00a0<strong>\u201cGelece\u011fe Haz\u0131rlanan T\u00fcrkiye\u2019deki Otomotiv \u015eirketleri Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn Potansiyelini Nas\u0131l Kullanabilir\u201d<\/strong>\u00a0ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rma raporu yay\u0131mland\u0131.<\/p>\n<p>T\u00fcrkiye otomotiv sekt\u00f6r\u00fcndeki dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ele alan sekt\u00f6rel ara\u015ft\u0131rma raporunda, d\u00fcnyada otomotiv sekt\u00f6r\u00fcnde ya\u015fanan dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn yolunu a\u00e7an yeni teknolojilerin; nesnelerin interneti, b\u00fcy\u00fck veri ve veri analiti\u011fi ile robotik \u00e7\u00f6z\u00fcmleri \u00fczerinden mercek alt\u0131na al\u0131n\u0131yor. T\u00fcrkiye\u2019de otomotiv sekt\u00f6r\u00fcnde ya\u015fanan geli\u015fmeler, mevcut durum ve ihtiya\u00e7lar\u0131n da analiz edildi\u011fi raporda, ayr\u0131ca IDC T\u00fcrkiye ofisinin otomotiv sekt\u00f6r\u00fcne \u00f6zel yapt\u0131\u011f\u0131 ara\u015ft\u0131rma ve anketlerden de \u00e7arp\u0131c\u0131 sonu\u00e7lar payla\u015f\u0131l\u0131yor.<\/p>\n<p>IDC T\u00fcrkiye Raporu\u2019na ili\u015fkin a\u00e7\u0131klamalarda bulunan\u00a0<strong>Ko\u00e7Sistem Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Evren Dereci<\/strong>: \u201c<i>D\u00fcnyada ve T\u00fcrkiye\u2019de t\u00fcm sekt\u00f6rler \u00e7arp\u0131c\u0131 bir de\u011fi\u015fim s\u00fcrecinden ge\u00e7iyor. Devrimsel yenilikleriyle her d\u00f6nemde \u00fcretim ba\u015fta olmak \u00fczere i\u015f d\u00fcnyas\u0131na liderlik eden otomotiv sekt\u00f6r\u00fc de, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn g\u00fc\u00e7l\u00fc etkisinin en h\u0131zl\u0131 g\u00f6r\u00fcld\u00fc\u011f\u00fc sekt\u00f6rlerin ba\u015f\u0131nda geliyor. Bu do\u011frultuda IDC T\u00fcrkiye i\u015fbirli\u011fi ile otomotiv sekt\u00f6r\u00fcn\u00fcn u\u00e7tan uca d\u00f6n\u00fc\u015f\u00fcm\u00fcnde \u00f6nemli faydalar\u00a0<span id=\"OBJ_PREFIX_DWT47_com_zimbra_date\" class=\"Object\">sa<\/span>\u011flayaca\u011f\u0131na inand\u0131\u011f\u0131m\u0131z bu ara\u015ft\u0131rma raporunun hayata ge\u00e7mesine katk\u0131\u00a0<span id=\"OBJ_PREFIX_DWT48_com_zimbra_date\" class=\"Object\">sa<\/span>\u011flamaktan \u00f6t\u00fcr\u00fc mutluyuz. T\u00fcrkiye\u2019de otomotiv sekt\u00f6r\u00fcn\u00fcn dijital d\u00f6n\u00fc\u015f\u00fcmdeki mevcut durumunu g\u00f6zler \u00f6n\u00fcne sermek, ileride var\u0131lacak noktay\u0131 ve t\u00fcm sekt\u00f6r\u00fcn d\u00f6n\u00fc\u015f\u00fcm\u00fc i\u00e7in at\u0131lmas\u0131 gereken temel ad\u0131mlar\u0131 g\u00f6stermek, d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funun farkl\u0131 a\u015famalar\u0131ndaki otomotiv \u015firketlerine tarafs\u0131z bir rehber olu\u015fturmak\u00a0<\/i><i>amac\u0131yla yola \u00e7\u0131kt\u0131k. Bu ama\u00e7 do\u011frultusunda, IDC T\u00fcrkiye analistleri taraf\u0131ndan farkl\u0131 kurum ve kurulu\u015flarla g\u00f6r\u00fc\u015f\u00fclerek haz\u0131rlanan \u00e7al\u0131\u015fman\u0131n, \u00fclkemiz otomotiv sekt\u00f6r\u00fcnde dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in \u00f6nemli bir ba\u015fucu kayna\u011f\u0131 olaca\u011f\u0131na inan\u0131yoruz\u201d<\/i>dedi.<\/p>\n<p><strong>IDC T\u00fcrkiye \u00dclke Direkt\u00f6r\u00fc Nevin \u00c7izmecio\u011fullar\u0131<\/strong>, Ko\u00e7Sistem katk\u0131lar\u0131yla haz\u0131rlad\u0131klar\u0131 ara\u015ft\u0131rma raporundan \u00e7\u0131kan sonu\u00e7lar kapsam\u0131nda;<i>\u201cOtomotiv sekt\u00f6r\u00fc oyuncular\u0131, dijital d\u00f6n\u00fc\u015f\u00fcm ve inovasyon yolculuklar\u0131n\u0131, ancak do\u011fru bili\u015fim ve yan sanayi ekosistemi ile\u00a0<span id=\"OBJ_PREFIX_DWT49_com_zimbra_date\" class=\"Object\">sa<\/span>\u011fl\u0131kl\u0131 s\u00fcrd\u00fcrebilir, yerel ve global pazarda rekabet\u00e7i olabilir, k\u00e2rl\u0131l\u0131klar\u0131n\u0131 artt\u0131rabilir\u201d<\/i>dedi.<i><\/i><\/p>\n<p>Otomotiv sekt\u00f6r\u00fcnde, dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc do\u011fru ve g\u00fcvenilir bir stratejik ortakla hayata ge\u00e7irmenin verimli ve sonu\u00e7 odakl\u0131 ilerlemek a\u00e7\u0131s\u0131ndan kritik \u00f6neme sahip oldu\u011funun alt\u0131n\u0131 \u00e7izen rapor; sekt\u00f6rde ileri teknolojileri temel alan dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn tedarikten perakendeye kadar her alanda ger\u00e7ekle\u015fmesi gerekti\u011fini vurguluyor. Rapor, otomotiv sekt\u00f6r\u00fcnde dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcrecine giren veya bu s\u00fcreci tamamlama a\u015famas\u0131nda olan Orijinal Par\u00e7a \u00dcreticileri\u2019nin (OEM) yan\u0131 s\u0131ra otomotiv tedarik sanayii firmalar\u0131na, bayi ve distrib\u00fct\u00f6rlere yol haritas\u0131 sunuyor.<\/p>\n<p><strong>Dijital d\u00f6n\u00fc\u015f\u00fcmde do\u011fru yol arkada\u015f\u0131 ile rekabet avantaj\u0131<\/strong><\/p>\n<p>Zaman\u0131nda ve b\u00fct\u00e7eye uygun h\u0131zl\u0131 kazan\u00e7lar i\u00e7in g\u00fcvenilir bir teknoloji partnerinin se\u00e7ilmesi gerekti\u011fi belirtilen raporda, Tu\u0308rkiye\u2019deki otomotiv end\u00fcstrisinin; dijital do\u0308nu\u0308s\u0327u\u0308mu\u0308, hem yerel hem de k\u00fcresel pazarlarda rekabet\u00e7i konumda olabilmek i\u00e7in altyap\u0131lar\u0131n\u0131 ve s\u00fcre\u00e7lerini g\u00fcncelleme ve yenileme f\u0131rsat\u0131 olarak g\u00f6rmesi gerekti\u011fine dikkat \u00e7ekiliyor. Yeni ve ileri teknolojiler, sekt\u00f6rdeki de\u011fer zincirinin temellerini sarsarak daha fazla inovasyon, maliyet tasarrufu, verimlilik ve daha iyi bir i\u015fbirli\u011fi imk\u00e2n\u0131 sunuyor. Bu sayede \u015firketler, teknolojinin gerisinde kalmayarak rekabet avantaj\u0131\u00a0<span id=\"OBJ_PREFIX_DWT50_com_zimbra_date\" class=\"Object\">sa<\/span>\u011flayabiliyorlar.<\/p>\n<p><strong>De\u011fi\u015fen t\u00fcketici tercihleri dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7in hem zorlu hem de iyi bir f\u0131rsat<\/strong><\/p>\n<p>Raporda, otomobil t\u00fcketicilerinin, art\u0131k spesifik \u00f6zelliklere, stile ve performansa daha fazla dikkat etti\u011fi vurgulan\u0131rken; OEM\u2019lerin bu ihtiyaca standart model \u00f6zelliklerinin \u00fczerinde opsiyonel donan\u0131mlar\u0131 art\u0131rarak cevap verdikleri belirtiliyor. Bu durum, OEM\u2019ler a\u00e7\u0131s\u0131ndan s\u00fcreci daha zorlu hale getirse de otomotiv tedarik\u00e7ileri i\u00e7in iyi bir f\u0131rsat olarak de\u011ferlendiriliyor. B\u00f6ylece, ba\u015far\u0131l\u0131 bir dijital d\u00f6n\u00fc\u015f\u00fcm i\u00e7erisinde tedarik\u00e7iler; tedarik zinciri s\u00fcreci \u00fczerinden b\u00fct\u00fcn \u015fartlar\u0131 yerine getirerek OEM i\u00e7in kaliteli \u00e7\u00f6z\u00fcmleri ve g\u00fcvenilir stratejik ortakl\u0131klar\u0131 sayesinde tercih edilen kurumlar haline geliyor.<\/p>\n<p>M\u00fc\u015fteri deneyimleri ve talepleri \u00fczerinden \u015fekillenen otomotiv end\u00fcstrisinin nihai t\u00fcketiciye ula\u015fan perakende alan\u0131nda da dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc gerekli k\u0131ld\u0131\u011f\u0131 de\u011ferlendirmesinin yap\u0131ld\u0131\u011f\u0131 raporda, m\u00fc\u015fterilerin dijital alanda daha sofistike tercihler yapmaya ve ara\u00e7 sat\u0131n alma deneyimini daha veri odakl\u0131 talep etmeye ba\u015flad\u0131klar\u0131 belirtiliyor.<\/p>\n<p>Ko\u00e7Sistem, teknoloji trendlerini entegre etti\u011fi \u00e7\u00f6z\u00fcm ve \u00fcr\u00fcnler ile otomotiv sekt\u00f6r\u00fcn\u00fcn dijital d\u00f6n\u00fc\u015f\u00fcm yolculu\u011funda stratejik ve g\u00fcvenilir gelecek orta\u011f\u0131 olmay\u0131 s\u00fcrd\u00fcr\u00fcyor. Tedarik zinciri alan\u0131ndaki projelerin yan\u0131 s\u0131ra \u00fcretim s\u00fcre\u00e7lerinin de dijitalle\u015fmesinin \u00f6n\u00fcn\u00fc a\u00e7an Ko\u00e7Sistem, sat\u0131\u015f sonras\u0131 hizmetler alan\u0131ndaki projeler ile de m\u00fc\u015fteri deneyimi olu\u015fturarak servis\/bayi s\u00fcre\u00e7lerinde u\u00e7tan uca \u00e7\u00f6z\u00fcm\u00a0<span id=\"OBJ_PREFIX_DWT51_com_zimbra_date\" class=\"Object\">sa<\/span>\u011fl\u0131yor.<\/p>\n<p><strong>Rapordan \u00e7arp\u0131c\u0131 veriler\u2026<\/strong><\/p>\n<p>IDC D\u00fcnya Dijital D\u00f6n\u00fc\u015f\u00fcm Harcama Rehberi\u2019ne g\u00f6re d\u00fcnyada dijital d\u00f6n\u00fc\u015f\u00fcme harcanan paran\u0131n 2021 y\u0131l\u0131 itibariyle 2,1 trilyon dolar de\u011ferini ge\u00e7erek 2016 ile 2021 y\u0131llar\u0131 aras\u0131nda\u00a0<span id=\"OBJ_PREFIX_DWT52_com_zimbra_date\" class=\"Object\">pazar<\/span>\u0131 y\u00fczde 17,9\u2019luk bir y\u0131ll\u0131k bile\u015fik b\u00fcy\u00fcme oran\u0131yla b\u00fcy\u00fctmesi bekleniyor.<\/p>\n<ul>\n<li><\/li>\n<li>IDC, 2020\u2019nin sonuna kadar b\u00fct\u00fcn \u00fcretim tedarik zincirlerinin \u00fc\u00e7te birinin analitik-g\u00fcd\u00fcml\u00fc bili\u015fsel \u00f6zellikler kullanaca\u011f\u0131n\u0131 ve b\u00f6ylece maliyet verimlili\u011fini y\u00fczde 10 oran\u0131nda, hizmet performans\u0131n\u0131 ise y\u00fczde 5 oran\u0131nda art\u0131raca\u011f\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.<\/li>\n<li><\/li>\n<li>IDC, 2020 y\u0131l\u0131na kadar G2000 \u015fir\u00adketlerinin y\u00fczde 30\u2019unun \u00fcr\u00fcn yenilik ba\u015far\u0131s\u0131 oranlar\u0131n\u0131 ve organizasyonel verimliliklerini art\u0131rmak \u00fczere Nesnelerin \u0130nterneti\u2019ne (IoT) ba\u011fl\u0131 \u00fcr\u00fcn ve varl\u0131klar\u0131n dijital ikizlerinden gelen verileri kullanaca\u011f\u0131n\u0131 ve buna ba\u011fl\u0131 olarak y\u00fczde 25\u2019e kadar kazan\u0131m elde edece\u011fini \u00f6ng\u00f6r\u00fcyor.<\/li>\n<li><\/li>\n<li>IDC D\u00fcnya \u00c7ap\u0131nda Nesnelerin \u0130nterneti Harcama Rehberi\u2019ne g\u00f6re \u00fcretim operasyonu, d\u00fcnya \u00e7ap\u0131nda 85,7 milyar USD\u2019lik\u00a0<span id=\"OBJ_PREFIX_DWT53_com_zimbra_date\" class=\"Object\">pazar<\/span>\u00a0b\u00fcy\u00fckl\u00fc\u011f\u00fc ile nesnelerin interneti alan\u0131nda en b\u00fcy\u00fck kullan\u0131m alan\u0131na sahip.<\/li>\n<li><\/li>\n<li>IDC\u2019nin tedarik zincirlerindeki dijital d\u00f6n\u00fc\u015f\u00fcm hakk\u0131nda yapt\u0131\u011f\u0131 bir k\u00fcresel ankete g\u00f6re ankete kat\u0131lan \u015firketlerin yakla\u015f\u0131k y\u00fczde 47\u2019si, yeni dijital teknolojileri ve s\u00fcre\u00e7leri hayata ge\u00e7irebilmek i\u00e7in tedarik zinciri operasyonlar\u0131n\u0131 d\u00f6n\u00fc\u015ft\u00fcrmek amac\u0131yla \u00e7oklu BT sistemlerine ba\u015fvuruyor.<\/li>\n<li><\/li>\n<li>IDC, 2019 y\u0131l\u0131na kadar b\u00fcy\u00fck \u00fcreticilerin y\u00fczde 75\u2019inin operasyonlar\u0131n\u0131 ve i\u015fletme modellerini nesnelerin interneti ve analitik tabanl\u0131 durumsal fark\u0131ndal\u0131k ile g\u00fcncelleyerek risklerini ve pazarlama s\u00fcresini azaltacaklar\u0131n\u0131 \u00f6ng\u00f6r\u00fcyor.<\/li>\n<li><\/li>\n<li><\/li>\n<li>Raporda payla\u015f\u0131lan IDC\u2019nin 2018 Tu\u0308rkiye Otomotiv End\u00fcstrisi Anketi\u2019ne g\u00f6re;<\/li>\n<\/ul>\n<ul>\n<li>T\u00fcrkiye\u2019deki otomotiv end\u00fcstrisi CIO\u2019lar\u0131n\u0131n u\u0308c\u0327te birinden fazlas\u0131 IoT\u2019nin gelecek y\u0131llarda is\u0327leri deg\u0306is\u0327tirecek gu\u0308c\u0327te bir do\u0308nu\u0308s\u0327u\u0308m getireceg\u0306ini bekliyor.<\/li>\n<li><\/li>\n<li><\/li>\n<li>M\u00fc\u015fteri deneyimlerinin ve memnuniyetinin art\u0131r\u0131lmas\u0131n\u0131n ve BT operasyonlar\u0131n\u0131n iyiles\u0327tirilmesinin T\u00fcrkiye&#8217;nin otomotiv endu\u0308strisindeki bu\u0308yu\u0308k veri ve analitik yat\u0131r\u0131mlar\u0131n\u0131n arkas\u0131ndaki en bu\u0308yu\u0308k itici gu\u0308c\u0327 oldu\u011fu belirtiliyor.<\/li>\n<li><\/li>\n<li><\/li>\n<li>Tu\u0308rkiye\u2019deki otomotiv endu\u0308strisinin sadece c\u0327ok ku\u0308c\u0327u\u0308k bir k\u0131sm\u0131 IoT ve bu\u0308yu\u0308k veri &amp; analitik c\u0327o\u0308zu\u0308mlerini hayata gec\u0327irmis\u0327 olsa da ankete kat\u0131lanlar\u0131n neredeyse hepsinin 2020\u2019ye kadar bu tarz c\u0327o\u0308zu\u0308mlere yat\u0131r\u0131m yapma planlar\u0131 bulunuyor.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Ko\u00e7Sistem, katk\u0131lar\u0131yla IDC T\u00fcrkiye taraf\u0131ndan otomotiv sekt\u00f6r\u00fcne y\u00f6nelik haz\u0131rlanan\u00a0\u201cGelece\u011fe Haz\u0131rlanan T\u00fcrkiye\u2019deki Otomotiv \u015eirketleri Dijital D\u00f6n\u00fc\u015f\u00fcm\u00fcn Potansiyelini Nas\u0131l Kullanabilir\u201d\u00a0ba\u015fl\u0131kl\u0131 ara\u015ft\u0131rma raporu yay\u0131mland\u0131. T\u00fcrkiye otomotiv sekt\u00f6r\u00fcndeki dijital d\u00f6n\u00fc\u015f\u00fcm\u00fc ele alan sekt\u00f6rel ara\u015ft\u0131rma raporunda, d\u00fcnyada otomotiv sekt\u00f6r\u00fcnde ya\u015fanan dijital d\u00f6n\u00fc\u015f\u00fcm\u00fcn, bu d\u00f6n\u00fc\u015f\u00fcm\u00fcn yolunu a\u00e7an yeni teknolojilerin; nesnelerin interneti, b\u00fcy\u00fck veri ve veri analiti\u011fi ile robotik \u00e7\u00f6z\u00fcmleri \u00fczerinden mercek alt\u0131na al\u0131n\u0131yor. T\u00fcrkiye\u2019de otomotiv sekt\u00f6r\u00fcnde ya\u015fanan geli\u015fmeler, mevcut durum ve ihtiya\u00e7lar\u0131n da analiz edildi\u011fi raporda, ayr\u0131ca IDC T\u00fcrkiye ofisinin otomotiv sekt\u00f6r\u00fcne \u00f6zel yapt\u0131\u011f\u0131 ara\u015ft\u0131rma ve anketlerden de \u00e7arp\u0131c\u0131 sonu\u00e7lar payla\u015f\u0131l\u0131yor. IDC T\u00fcrkiye Raporu\u2019na ili\u015fkin a\u00e7\u0131klamalarda bulunan\u00a0Ko\u00e7Sistem Pazarlama Genel M\u00fcd\u00fcr Yard\u0131mc\u0131s\u0131 Evren Dereci: \u201cD\u00fcnyada ve T\u00fcrkiye\u2019de<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[18],"class_list":["post-2172","post","type-post","status-publish","format-standard","hentry","category-otomotiv","tag-iot"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/2172"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2172"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/2172\/revisions"}],"predecessor-version":[{"id":2173,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/2172\/revisions\/2173"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}