Global siber g\u00fcvenlik \u015firketi Kaspersky Lab, \u201cDaha g\u00fcvenli bir d\u00fcnya kurma\u201d hedefine odaklanarak markas\u0131n\u0131 Kaspersky olarak de\u011fi\u015ftirdi<\/p>\n
Kaspersky Lab, 20 y\u0131ldan fazla s\u00fcredir, d\u00fcnyay\u0131 kurtarma amac\u0131yla m\u00fc\u015fterilerine en iyi g\u00fcvenlik \u00e7\u00f6z\u00fcmlerini sunuyor. D\u00fcnya daha dijital ve global bir yer haline geldi. Biz de yaln\u0131zca bir antivir\u00fcs laboratuvar\u0131 olman\u0131n \u00f6tesine ge\u00e7ip geli\u015fmi\u015f ve kapsaml\u0131 g\u00fcvenlik \u00e7\u00f6z\u00fcmleri ve servisleri portf\u00f6y\u00fc sunan bir teknoloji liderine d\u00f6n\u00fc\u015ft\u00fck. Portf\u00f6y\u00fcm\u00fczde yenilik\u00e7i \u00fcr\u00fcn ve teknolojiler, bulut hizmetleri, d\u00fcnya lideri tehdit istihbarat\u0131 ve daha fazlas\u0131 yer al\u0131yor.<\/p>\n
Ya\u015fad\u0131\u011f\u0131m\u0131z bu d\u00f6n\u00fc\u015f\u00fcm\u00fc yeni markam\u0131zla yans\u0131t\u0131yoruz. \u015eirketimizin ad\u0131 \u015fimdi yaln\u0131zca \u2018Kasperksy\u2019 oldu. \u2018Daha g\u00fcvenli bir d\u00fcnya kurmak\u2019 \u015feklinde belirledi\u011fimiz yeni hedefimiz ise\u00a0sa<\/span>\u011flad\u0131\u011f\u0131m\u0131z g\u00fcvenlik sayesinde herkesin teknolojinin getirdi\u011fi sonsuz f\u0131rsatlardan faydalanabildi\u011fi, g\u00fcvenilir ve \u015feffaf bir gelecek sunma kararl\u0131l\u0131\u011f\u0131m\u0131z\u0131 g\u00f6steriyor.<\/p>\n Yeni marka kimli\u011fi, \u015firketin \u201csiber g\u00fcvenlik\u201d oda\u011f\u0131ndan, daha geni\u015f olan \u201csiber ba\u011f\u0131\u015f\u0131kl\u0131k\u201d kavram\u0131na y\u00f6nelik evrimini yans\u0131t\u0131yor. G\u00fcn\u00fcm\u00fczde, insanlar\u0131n teknoloji sayesinde platformlar\u0131 ve s\u0131n\u0131rlar\u0131 a\u015farak, daha \u00f6nce g\u00f6r\u00fclmemi\u015f \u015fekilde birbirine ba\u011fl\u0131 oldu\u011fu bir d\u00fcnyada ya\u015f\u0131yoruz. \u0130nsanlar\u0131n teknolojiyi kullanarak ya\u015fant\u0131lar\u0131n\u0131 geli\u015ftirdi\u011fi bir d\u00f6nemdeyiz. Siber g\u00fcvenlik art\u0131k yaln\u0131zca cihazlar\u0131 korumaktan ibaret de\u011fil. Birbirine ba\u011fl\u0131 her \u015feyi korumak i\u00e7in bir ekosistem kurulmas\u0131 gerekiyor. Kaspersky yeni marka kimli\u011fiyle, bu d\u00f6n\u00fc\u015f\u00fcmde ne kadar kararl\u0131 oldu\u011funu ve gelecek i\u00e7in daha y\u00fcksek end\u00fcstri standartlar\u0131 geli\u015ftirmede \u00f6nc\u00fcl\u00fck yapaca\u011f\u0131n\u0131 g\u00f6steriyor. Ayr\u0131ca, g\u00fcvenli\u011fin en son a\u015famada tercihe ba\u011fl\u0131 bir katman olarak gelmedi\u011fi, g\u00fcvenli tasar\u0131ma sahip ba\u011flant\u0131l\u0131 sistemler kurulmas\u0131na verilen destek de vurgulan\u0131yor.<\/p>\n Yeni marka kimli\u011fini yorumlayan\u00a0Kaspersky CEO\u2019su Eugene Kaspersky\u00a0\u015funlar\u0131 s\u00f6yledi: \u201c22 y\u0131ldan fazla s\u00fcre \u00f6nce \u015firketi kurdu\u011fumuzdan bu yana hem siber tehdit alan\u0131n\u0131n hem de sekt\u00f6r\u00fcm\u00fcz\u00fcn \u00e7ok b\u00fcy\u00fck bir de\u011fi\u015fimden ge\u00e7ti\u011fine \u015fahit olduk. Bu d\u00f6nemde teknolojinin hem i\u015f hem de ev ya\u015fant\u0131m\u0131zdaki rol\u00fcn\u00fcn artt\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Art\u0131k d\u00fcnyan\u0131n yeni ihtiya\u00e7lar\u0131 var. Yeni marka kimli\u011fimiz de bu ihtiya\u00e7lar\u0131 yaln\u0131zca\u00a0bug\u00fcn<\/span>\u00a0i\u00e7in de\u011fil gelecekte de kar\u015f\u0131lama vizyonumuzu yans\u0131t\u0131yor. D\u00fcnyay\u0131 siber tehditlere kar\u015f\u0131 koruma konusunda g\u00f6sterdi\u011fimiz ba\u015far\u0131larla dolu tecr\u00fcbelerimizi, siber tehditlere\u00a0ba\u011f\u0131\u015f\u0131kl\u0131k<\/i>\u00a0kazanm\u0131\u015f bir d\u00fcnya kurmak i\u00e7in kullanaca\u011f\u0131z. Bu d\u00fcnyada herkes teknolojinin sundu\u011fu avantajlardan \u00f6zg\u00fcrce yararlanabilecek.\u201d<\/p>\n Kaspersky, \u201cdaha g\u00fcvenli bir d\u00fcnya kurma\u201d hedefi ile herkesin yenilikleri benimsemesi, g\u00fcvenmesi ve kullanmas\u0131n\u0131\u00a0sa<\/span>\u011flayacak koruma teknolojileri sunacak.<\/p>\n Yeni marka \u00e7al\u0131\u015fmas\u0131n\u0131n bir par\u00e7as\u0131 olarak, g\u00f6rsel kimli\u011fimizi de g\u00fcncelledik. Yeni kimli\u011fimiz, Kaspersky\u2019nin temel de\u011ferlerini ve bir kurum olarak duru\u015funu simgeliyor. Yeni logo, geometrik ve matematiksel olarak kusursuz harflerden meydana geliyor. Bu da \u015firketin halen korudu\u011fu en temel de\u011fer olan birinci s\u0131n\u0131f yaz\u0131l\u0131m m\u00fchendisli\u011fi uzmanl\u0131\u011f\u0131n\u0131 temsil ediyor. Marka de\u011fi\u015fikli\u011fi ile birlikte ad\u0131m\u0131zdaki \u2018Lab\u2019 kelimesini de kald\u0131rd\u0131k.<\/p>\n Kaspersky Pazarlamadan Sorumlu Ba\u015fkan Yard\u0131mc\u0131s\u0131 Andrew Winton,<\/i>\u00a0\u201cMevcut logomuz 1997 y\u0131l\u0131nda tasarlanm\u0131\u015ft\u0131. O g\u00fcnden bug\u00fcne \u00e7ok \u015fey de\u011fi\u015fti. \u00d6nceden Yunan alfabesindeki harfleri kullan\u0131yorduk. Bu harfler art\u0131k yapt\u0131\u011f\u0131m\u0131z ileti\u015fimin geni\u015fli\u011fi ve derinli\u011fini kar\u015f\u0131layam\u0131yor. Y\u00fcz\u00fcm\u00fcz\u00fc gelece\u011fe \u00e7evirip dijital d\u00fcnyay\u0131 kucaklamam\u0131z gerekiyor. Yeni g\u00f6rsel kimli\u011fimizi haz\u0131rlarken Lab kelimesini kald\u0131rmak mant\u0131kl\u0131 g\u00f6r\u00fcnd\u00fc. Markam\u0131z\u0131, ilham ald\u0131\u011f\u0131m\u0131z yeni felsefe ve hedefe g\u00f6re sadele\u015ftirmek ve \u015firketimizin sundu\u011fu geni\u015f kapsaml\u0131 teknolojileri \u00f6ne \u00e7\u0131karmak istedik.<\/i>\u201d dedi.<\/p>\n","protected":false},"excerpt":{"rendered":" Global siber g\u00fcvenlik \u015firketi Kaspersky Lab, \u201cDaha g\u00fcvenli bir d\u00fcnya kurma\u201d hedefine odaklanarak markas\u0131n\u0131 Kaspersky olarak de\u011fi\u015ftirdi Kaspersky Lab, 20 y\u0131ldan fazla s\u00fcredir, d\u00fcnyay\u0131 kurtarma amac\u0131yla m\u00fc\u015fterilerine en iyi g\u00fcvenlik \u00e7\u00f6z\u00fcmlerini sunuyor. D\u00fcnya daha dijital ve global bir yer haline geldi. Biz de yaln\u0131zca bir antivir\u00fcs laboratuvar\u0131 olman\u0131n \u00f6tesine ge\u00e7ip geli\u015fmi\u015f ve kapsaml\u0131 g\u00fcvenlik \u00e7\u00f6z\u00fcmleri ve servisleri portf\u00f6y\u00fc sunan bir teknoloji liderine d\u00f6n\u00fc\u015ft\u00fck. Portf\u00f6y\u00fcm\u00fczde yenilik\u00e7i \u00fcr\u00fcn ve teknolojiler, bulut hizmetleri, d\u00fcnya lideri tehdit istihbarat\u0131 ve daha fazlas\u0131 yer al\u0131yor. Ya\u015fad\u0131\u011f\u0131m\u0131z bu d\u00f6n\u00fc\u015f\u00fcm\u00fc yeni markam\u0131zla yans\u0131t\u0131yoruz. \u015eirketimizin ad\u0131 \u015fimdi yaln\u0131zca \u2018Kasperksy\u2019 oldu. \u2018Daha g\u00fcvenli bir d\u00fcnya kurmak\u2019 \u015feklinde belirledi\u011fimiz yeni hedefimiz<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2381","post","type-post","status-publish","format-standard","hentry","category-sektorel-haberler"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/2381"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=2381"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/2381\/revisions"}],"predecessor-version":[{"id":2382,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/2381\/revisions\/2382"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=2381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=2381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=2381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\u00a0<\/h3>\n
Yeni g\u00f6rsel kimlik<\/h3>\n