T\u00fcrkiye\u2019de e-ticaret hacmi \u00f6zellikle pandemi s\u00fcreciyle birlikte b\u00fcy\u00fck bir ivme kazand\u0131. Ticaret Bakanl\u0131\u011f\u0131 Elektronik Ticaret Bilgi Sistemi (ETB\u0130S) verilerine g\u00f6re 2021 y\u0131l\u0131nda e-ticaretin genel ticarete oran\u0131 y\u00fczde 17,7 olurken, bu oran\u0131n en y\u00fcksek oldu\u011fu aylar s\u0131ralamas\u0131nda, \u2018indirim ay\u0131\u2019 olarak da bilinen Kas\u0131m ay\u0131ndan sonra Anneler G\u00fcn\u00fc\u2019n\u00fcn de kutland\u0131\u011f\u0131 May\u0131s ay\u0131 geldi. May\u0131s ay\u0131nda, e-ticaretin pay\u0131 2020 y\u0131l\u0131nda 18,4, 2021 y\u0131l\u0131nda ise y\u00fczde 19,9 olarak kaydedildi. Yenilik\u00e7i hizmetleriyle KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerini destekleyen bulut tabanl\u0131 \u00f6n muhasebe program\u0131 Para\u015f\u00fct, bu y\u0131l 8 May\u0131s\u2019a denk gelen Anneler G\u00fcn\u00fc\u2019nde e-ticaret yapan KOB\u0130\u2019lerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmaya y\u00f6nelik \u00f6nerilerde bulundu.<\/p>\n\n\n\n
Stoklar\u0131n\u0131z\u0131 ay\u0131r\u0131n:<\/strong> Fiziksel ma\u011fazan\u0131z da varsa farkl\u0131 kanallardaki sat\u0131\u015flar\u0131n takibini yapabilmek ve s\u00fcreci do\u011fru y\u00f6netebilmek i\u00e7in stoklar\u0131n\u0131z\u0131 ay\u0131r\u0131n. Aksi durum stokta olmayan \u00fcr\u00fcnlerin sat\u0131\u015f\u0131n\u0131 yapman\u0131za ve bunun neticesinde sipari\u015fin iptal edilmesine yol a\u00e7abilir. Bu da m\u00fc\u015fteri memnuniyetsizli\u011fi nedeniyle ma\u011faza puan\u0131n\u0131z\u0131n d\u00fc\u015fmesine neden olur.<\/p>\n\n\n\n E-ticaret entegrasyonu kullan\u0131n:<\/strong> Sat\u0131\u015flar\u0131n\u0131z\u0131 ger\u00e7ekle\u015ftirdi\u011finiz pazaryerleri veya e-ticaret sitenizdeki verileri, kulland\u0131\u011f\u0131n\u0131z di\u011fer uygulamalara aktaran ve t\u00fcm bu sistemlerin uyumlu bir \u015fekilde \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayan bu entegrasyon, i\u015f y\u00fck\u00fcn\u00fc hafifletip, sat\u0131\u015f ve m\u00fc\u015fteri memnuniyetine daha fazla zaman ay\u0131rmaya olanak tan\u0131yor.<\/p>\n\n\n\n M\u00fc\u015fteri memnuniyetine odaklan\u0131n:<\/strong> Binlerce hediye se\u00e7ene\u011fi aras\u0131nda kalan t\u00fcketicinin sizi tercih etmesini sa\u011flayacak aksiyonlar al\u0131n. M\u00fc\u015fteri yaln\u0131zca \u00fcr\u00fcn\u00fcn fiyat\u0131na de\u011fil ma\u011faza puan\u0131na, m\u00fc\u015fteri yorumlar\u0131na, sorular\u0131na d\u00f6n\u00fc\u015f h\u0131z\u0131n\u0131za, kargo teslim s\u00fcresine de bakacakt\u0131r. Bunlar\u0131n d\u0131\u015f\u0131nda \u015f\u0131k bir paketleme ve k\u00fc\u00e7\u00fck hediyeler, t\u00fcketicilerin hem ma\u011fazan\u0131za olumlu yorum yapmas\u0131na hem de daha sonraki zamanlarda ma\u011fazan\u0131zdan al\u0131\u015fveri\u015f yapmas\u0131na katk\u0131 sa\u011flar.<\/p>\n\n\n\n Ma\u011fazan\u0131z\u0131 sosyal medya ile destekleyin:<\/strong> E-ticaret yap\u0131yorsan\u0131z sosyal medya kanallar\u0131n\u0131z\u0131 da do\u011fru y\u00f6netin. E\u015f zamanl\u0131 bir y\u00f6netim ve reklam vermeden \u00f6nce veri elde etmek i\u00e7in buna y\u00f6nelik geli\u015ftirilen \u00e7e\u015fitli ara\u00e7 ve kodlar\u0131 e-ticaret sitenize kurman\u0131z faydal\u0131 olacakt\u0131r. Sosyal medyadaki takip\u00e7ileriniz organik olmas\u0131 da i\u015f birlikleri ve reklam s\u00fcre\u00e7lerinde \u00f6nemli bir etken. Dolay\u0131s\u0131yla farkl\u0131 y\u00f6ntemler ile takip\u00e7i say\u0131n\u0131z\u0131 art\u0131rmaya \u00e7al\u0131\u015fmay\u0131n.<\/p>\n\n\n\n Para\u015f\u00fct ile Anneler G\u00fcn\u00fc\u2019nde sat\u0131\u015flar kontrol alt\u0131nda<\/strong><\/p>\n\n\n\n Para\u015f\u00fct, Anneler G\u00fcn\u00fc\u2019nde sat\u0131\u015flar\u0131n\u0131 art\u0131r\u0131rken, m\u00fc\u015fteri memnuniyeti de sa\u011flamak isteyen KOB\u0130\u2019ler i\u00e7in birbirinden \u00f6zel \u00e7\u00f6z\u00fcmler sunuyor. Para\u015f\u00fct\u2019\u00fcn \u201cStok ve Depo Takibi Program\u0131\u201d, internet ba\u011flant\u0131s\u0131 olan herhangi bir cihazdaki tek ekran \u00fczerinden \u00fcr\u00fcnleri y\u00f6netmeye olanak tan\u0131yor. Para\u015f\u00fct E-Ticaret Paketi kullan\u0131c\u0131lar\u0131n\u0131n yararlanabildi\u011fi \u201cSosyal Medya Sipari\u015f Mod\u00fcl\u00fc\u201d ise e-ticaret yapanlar\u0131n Instagram DM (Direkt Mesaj) \u00fczerinden gelen mesajlar\u0131 an\u0131nda g\u00f6r\u00fcp yan\u0131t verebilmesini sa\u011fl\u0131yor. Bu mod\u00fcl\u00fc kullananlar m\u00fc\u015fterilerinin verdi\u011fi bilgileri kolayca se\u00e7erek, sipari\u015fe ait ayr\u0131nt\u0131lar\u0131 kaydedebiliyor, olu\u015fturulan sipari\u015fleri di\u011fer t\u00fcm sat\u0131\u015f kanallar\u0131 ile ayn\u0131 ekrandan y\u00f6netilebiliyorlar. Para\u015f\u00fct aboneliklerine alternatif olarak sunulan sekt\u00f6rel paketler aras\u0131nda yer alan e-Ticaret Giri\u015fimci Paketi de tek pazaryeri ve e-ticaret sitesinde sat\u0131\u015f yapmak isteyen firmalar i\u00e7in uygun fiyatl\u0131 ve etkili bir \u00e7\u00f6z\u00fcm olu\u015fturuyor.<\/p>\n","protected":false},"excerpt":{"rendered":" T\u00fcrkiye\u2019de e-ticaret hacmi \u00f6zellikle pandemi s\u00fcreciyle birlikte b\u00fcy\u00fck bir ivme kazand\u0131. Ticaret Bakanl\u0131\u011f\u0131 Elektronik Ticaret Bilgi Sistemi (ETB\u0130S) verilerine g\u00f6re 2021 y\u0131l\u0131nda e-ticaretin genel ticarete oran\u0131 y\u00fczde 17,7 olurken, bu oran\u0131n en y\u00fcksek oldu\u011fu aylar s\u0131ralamas\u0131nda, \u2018indirim ay\u0131\u2019 olarak da bilinen Kas\u0131m ay\u0131ndan sonra Anneler G\u00fcn\u00fc\u2019n\u00fcn de kutland\u0131\u011f\u0131 May\u0131s ay\u0131 geldi. May\u0131s ay\u0131nda, e-ticaretin pay\u0131 2020 y\u0131l\u0131nda 18,4, 2021 y\u0131l\u0131nda ise y\u00fczde 19,9 olarak kaydedildi. Yenilik\u00e7i hizmetleriyle KOB\u0130\u2019lerin dijital d\u00f6n\u00fc\u015f\u00fcm s\u00fcre\u00e7lerini destekleyen bulut tabanl\u0131 \u00f6n muhasebe program\u0131 Para\u015f\u00fct, bu y\u0131l 8 May\u0131s\u2019a denk gelen Anneler G\u00fcn\u00fc\u2019nde e-ticaret yapan KOB\u0130\u2019lerin sat\u0131\u015flar\u0131n\u0131 art\u0131rmaya y\u00f6nelik \u00f6nerilerde bulundu. Stoklar\u0131n\u0131z\u0131 ay\u0131r\u0131n: Fiziksel ma\u011fazan\u0131z da varsa<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-3039","post","type-post","status-publish","format-standard","hentry","category-donanim"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/3039"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3039"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/3039\/revisions"}],"predecessor-version":[{"id":3040,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/3039\/revisions\/3040"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3039"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3039"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3039"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}