Dacia, Haziran 2022 sonu itibariyle 277.885 sat\u0131\u015f adedi ile 2021’in ilk yar\u0131s\u0131na g\u00f6re sat\u0131\u015flar\u0131n\u0131 %5,9 artt\u0131rd\u0131.<\/p>\n\n\n\n
Bu ba\u015far\u0131 model baz\u0131nda ele al\u0131nd\u0131\u011f\u0131nda; en \u00e7ok satan model Sandero 2021\u2019in ilk yar\u0131s\u0131na g\u00f6re %1,8 art\u0131\u015fla 112.000 adet, Duster 2021\u2019in ilk yar\u0131s\u0131na g\u00f6re %5,5 art\u0131\u015fla 99.000 adet, yeni Spring 20.000 adet ve yeni Jogger 21.700 adet ile markan\u0131n ba\u015far\u0131s\u0131na katk\u0131 sa\u011fl\u0131yor.<\/p>\n\n\n\n
Yine bu ba\u015far\u0131, Dacia’y\u0131 Avrupa binek otomobil ve hafif ticari ara\u00e7 pazar\u0131ndaki en b\u00fcy\u00fck 20 marka aras\u0131nda b\u00fcy\u00fcme g\u00f6steren tek Avrupal\u0131 marka yap\u0131yor.<\/p>\n\n\n\n
Dacia, Avrupa perakende otomobil sat\u0131\u015flar\u0131nda 3. s\u0131raya y\u00fckseldi.<\/p>\n\n\n\n
Sandero, 2017 y\u0131l\u0131ndan bu yana her y\u0131l Avrupa perakende otomobil sat\u0131\u015flar\u0131nda ilk s\u0131rada yer al\u0131yor. Duster ise 2018 y\u0131l\u0131ndan bu yana Avrupa perakende SUV sat\u0131\u015flar\u0131ndaki konumunu peki\u015ftiriyor. Bu performans, pazardaki en iyi m\u00fc\u015fteri kazan\u0131m ve sadakat oranlar\u0131na dayan\u0131yor. Dacia m\u00fc\u015fterilerinin %76’s\u0131 daha \u00f6nce farkl\u0131 bir marka araca sahip iken, mevcut Dacia sahiplerinin de %64’\u00fc yenileme zaman\u0131nda yine Dacia\u2019y\u0131 tercih ediyor[1].<\/p>\n\n\n\n
Sat\u0131\u015f adetlerinin \u00e7ok \u00fczerindeki sipari\u015f adetleri, yeni modellerin ba\u015far\u0131s\u0131n\u0131 teyit ediyor.<\/p>\n\n\n\n
Y\u0131l\u0131n ilk yar\u0131s\u0131nda ayda ortalama 5.000 sipari\u015fle, %100 elektrikli \u015fehir otomobili Dacia Spring, elektrikli ula\u015f\u0131m\u0131 herkes i\u00e7in eri\u015filebilir k\u0131lmaya devam ediyor. 5 ve 7 ki\u015filik aile otomobili yeni Dacia Jogger ise 2022’nin ilk 6 ay\u0131nda 50.000’in \u00fczerinde sipari\u015f ald\u0131.<\/p>\n\n\n\n
Dacia, t\u00fcm modelleri i\u00e7in ge\u00e7erli yeni marka kimli\u011fini 15 Haziran’da a\u00e7\u0131klad\u0131. Yeni marka kimli\u011fine sahip ara\u00e7lar\u0131n, y\u0131l sonunda m\u00fc\u015fterilere sunulmas\u0131 planlan\u0131yor.<\/p>\n\n\n\n
ARTAN SATI\u015e ADETLERi VE PAZAR PAYI<\/p>\n\n\n\n
Dacia’n\u0131n sat\u0131\u015f adetleri, bir \u00f6nceki y\u0131la g\u00f6re %5,9 art\u0131\u015fla 277.885 adede ula\u015ft\u0131. Dacia, %14,6 daralan pazar ortam\u0131nda pazar pay\u0131n\u0131 0,8 puan art\u0131rarak %3,9’a y\u00fckseltti.<\/p>\n\n\n\n
Dacia’n\u0131n b\u00fcy\u00fcme performans\u0131 yeni \u00fcr\u00fcnlerin ba\u015far\u0131s\u0131n\u0131 da peki\u015ftiriyor. Dacia, 2022’nin ilk yar\u0131s\u0131nda Avrupa perakende binek otomobil pazar\u0131nda en \u00e7ok sat\u0131\u015f adedine ula\u015fan 3. marka konumunda bulunuyor.<\/p>\n\n\n\n
Dacia, Fransa (2.), Romanya (1.), \u0130talya (3.), Portekiz (1.), Polonya (3.), H\u0131rvatistan (3.), \u00c7ek Cumhuriyeti (3.) ve Macaristan (3.) olmak \u00fczere perakende binek otomobil sat\u0131\u015flar\u0131nda podyumda yer alarak, ba\u015far\u0131s\u0131n\u0131 g\u00f6steriyor. \u0130spanya (4.) ve Bel\u00e7ika’da (4.) ise podyuma \u00e7\u0131kmaya \u00e7ok yak\u0131n bir performans sergiliyor[2]. Dacia, 2021’in ilk yar\u0131s\u0131na k\u0131yasla, Almanya’da perakende binek otomobil pazar\u0131nda en iyi 2. b\u00fcy\u00fcmeyi kaydetti. Dacia, Avrupa d\u0131\u015f\u0131nda Fas’ta da liderli\u011fini s\u00fcrd\u00fcr\u00fcyor.<\/p>\n\n\n\n
Dacia Spring ve fabrika \u00e7\u0131k\u0131\u015fl\u0131 LPG modellerinin (ECO-G, %10’a kadar daha az CO2 emisyonu) sipari\u015fleri, t\u00fcm sipari\u015flerin neredeyse yar\u0131s\u0131n\u0131 olu\u015fturuyor (Fas hari\u00e7, Dacia sipari\u015flerinin %48’i). Sat\u0131\u015flar i\u00e7indeki oran\u0131 2021’in ilk yar\u0131s\u0131na g\u00f6re 7 puan art\u0131\u015f kaydediyor.<\/p>\n\n\n\n
Dacia, Pazarlama, Sat\u0131\u015f ve Operasyonlar K\u0131demli Ba\u015fkan Yard\u0131mc\u0131s\u0131 Xavier Martinet, \u201cDacia sat\u0131\u015flar\u0131n\u0131n, otomotiv sekt\u00f6r\u00fcndeki \u015fartlara ra\u011fmen art\u0131\u015f g\u00f6steriyor olmas\u0131, Dacia\u2019n\u0131n kar\u015f\u0131l\u0131\u011f\u0131n\u0131 en iyi veren \u00fcr\u00fcnleri sunma iddias\u0131n\u0131 teyit ediyor. Elektrikli Spring ve LPG’li ECO-G versiyonlar\u0131, 2022’nin ilk yar\u0131s\u0131nda t\u00fcm sipari\u015flerin neredeyse yar\u0131s\u0131n\u0131 olu\u015fturuyor\u2019\u2019 dedi<\/p>\n\n\n\n
D\u00d6RT ANA AYAK \u00dcZER\u0130NE OLU\u015eTURULAN G\u00dc\u00c7L\u00dc B\u0130R \u00dcR\u00dcN GAMI<\/p>\n\n\n\n
Spring: Avrupa’da %100 elektrikli perakende binek ara\u00e7lar i\u00e7in podyumda[3]
Sandero: 2017’den beri Avrupa’da en \u00e7ok satan perakende binek otomobil
Duster: 2018’den beri Avrupa’da en \u00e7ok satan perakende SUV
Jogger: pazardaki en uygun fiyatl\u0131 7 koltuklu aile otomobili.<\/p>\n\n\n\n
YEN\u0130 MARKA K\u0130ML\u0130\u011e\u0130<\/p>\n\n\n\n
Haziran 2021: Yeni Dacia marka kimli\u011fi markan\u0131n web sitelerinde, reklamlar\u0131nda ve bro\u015f\u00fcrlerinde kullan\u0131lmaya ba\u015fland\u0131.
2022 ilk \u00e7eyrek: Dacia yetkili sat\u0131c\u0131lar\u0131n\u0131n d\u0131\u015f cephesindeki yeni marka g\u00f6rsel kimli\u011fi ile g\u00f6r\u00fcn\u00fcrl\u00fck artmaya ba\u015flad\u0131.
15 Haziran 2022: Yeni g\u00f6rsel kimli\u011fe (yeni logo, font, renkler) sahip Dacia modellerinin ilk g\u00f6sterimi yap\u0131ld\u0131. Yeni marka kimli\u011fine sahip ara\u00e7lar\u0131n, y\u0131l sonunda m\u00fc\u015fterilerimize sunulmas\u0131 planlan\u0131yor.
Ekim 2022: Markan\u0131n yeni g\u00f6rsel kimli\u011fini ve yeni Dacia logosunu ta\u015f\u0131yan yeni \u00fcr\u00fcn gam\u0131, Paris Otomobil Fuar\u0131nda g\u00f6sterilecek. Dacia m\u00fc\u015fterileri, \u015fu ana kadar 12.000\u2019den fazla indirilen Dacia AR uygulamas\u0131 \u00fczerinden yeni modelleri art\u0131r\u0131lm\u0131\u015f ger\u00e7eklik ile g\u00f6r\u00fcnt\u00fcleyebiliyor: bit.ly\/DaciaAR<\/p>\n","protected":false},"excerpt":{"rendered":"
Dacia, Haziran 2022 sonu itibariyle 277.885 sat\u0131\u015f adedi ile 2021’in ilk yar\u0131s\u0131na g\u00f6re sat\u0131\u015flar\u0131n\u0131 %5,9 artt\u0131rd\u0131. Bu ba\u015far\u0131 model baz\u0131nda ele al\u0131nd\u0131\u011f\u0131nda; en \u00e7ok satan model Sandero 2021\u2019in ilk yar\u0131s\u0131na g\u00f6re %1,8 art\u0131\u015fla 112.000 adet, Duster 2021\u2019in ilk yar\u0131s\u0131na g\u00f6re %5,5 art\u0131\u015fla 99.000 adet, yeni Spring 20.000 adet ve yeni Jogger 21.700 adet ile markan\u0131n ba\u015far\u0131s\u0131na katk\u0131 sa\u011fl\u0131yor. Yine bu ba\u015far\u0131, Dacia’y\u0131 Avrupa binek otomobil ve hafif ticari ara\u00e7 pazar\u0131ndaki en b\u00fcy\u00fck 20 marka aras\u0131nda b\u00fcy\u00fcme g\u00f6steren tek Avrupal\u0131 marka yap\u0131yor. Dacia, Avrupa perakende otomobil sat\u0131\u015flar\u0131nda 3. s\u0131raya y\u00fckseldi. Sandero, 2017 y\u0131l\u0131ndan bu yana her y\u0131l Avrupa perakende otomobil sat\u0131\u015flar\u0131nda<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[110],"tags":[],"class_list":["post-3401","post","type-post","status-publish","format-standard","hentry","category-otomotiv"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/3401"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=3401"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/3401\/revisions"}],"predecessor-version":[{"id":3402,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/3401\/revisions\/3402"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=3401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=3401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=3401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}