{"id":613,"date":"2016-08-22T12:47:04","date_gmt":"2016-08-22T09:47:04","guid":{"rendered":"http:\/\/teknolojidergisi.net\/?p=613"},"modified":"2016-08-22T12:47:04","modified_gmt":"2016-08-22T09:47:04","slug":"iletisim-kanallarinin-krali-video","status":"publish","type":"post","link":"https:\/\/www.teknolojidergisi.net\/?p=613","title":{"rendered":"\u0130leti\u015fim kanallar\u0131n\u0131n kral\u0131: Video"},"content":{"rendered":"

\u0130nternette video i\u00e7eriklerin g\u00f6rd\u00fc\u011f\u00fc ilgi, kurumlar\u0131 kendi online video platformlar\u0131n\u0131 kurmaya y\u00f6nlendiriyor. \u00dcr\u00fcn ve hizmetlerin tan\u0131t\u0131lmas\u0131 veya i\u015f ortaklar\u0131na ve \u00e7al\u0131\u015fanlara y\u00f6nelik e\u011fitim verilmesi gibi farkl\u0131 ama\u00e7larla kullan\u0131labilen kurumsal video platformlar\u0131, kurumlar\u0131n videolar\u0131n\u0131 y\u00f6netebilmelerini de kolayla\u015ft\u0131r\u0131yor. Medianova taraf\u0131ndan geli\u015ftirilen 360 derece video y\u00f6netim platformu Enterprise Video, 2016 itibariyle T\u00fcrkiye\u2019de 800\u2019\u00fc a\u015fk\u0131n noktada s\u0131f\u0131r kurulum maliyeti avantaj\u0131 ile aktif olarak kullan\u0131l\u0131yor.<\/strong><\/p>\n

\u0130nternet ve sosyal medya d\u00fcnyas\u0131nda ileti\u015fim kanallar\u0131 ve y\u00f6ntemleri farkl\u0131l\u0131k g\u00f6sterirken, videolar en \u00e7ok kullan\u0131lan i\u00e7eriklerin ba\u015f\u0131nda gelmeye ba\u015flad\u0131. Ara\u015ft\u0131rmalar da kullan\u0131c\u0131lar\u0131n sadece g\u00fcnl\u00fck hayatlar\u0131nda de\u011fil, i\u015f hayatlar\u0131nda da video i\u00e7eriklerden yararlanmak istediklerini ortaya koyuyor. \u0130nternetin y\u00fckselen y\u0131ld\u0131z\u0131 video, \u00fcr\u00fcn ve hizmetlerini ilgi \u00e7ekici bi\u00e7imde tan\u0131tman\u0131n yan\u0131nda i\u00e7 ileti\u015fim, oryantasyon ve e\u011fitim gibi kurumsal s\u00fcre\u00e7lerini geleneksel y\u00f6ntemlerin yan\u0131 s\u0131ra g\u00f6r\u00fcnt\u00fc ile de desteklemek isteyen \u015firketleri kendi online video platformlar\u0131n\u0131 kurmaya y\u00f6nlendiriyor.<\/p>\n

Bu ama\u00e7la \u201cEnterprise Video\u201d adl\u0131 bir platform geli\u015ftiren Medianova\u2019n\u0131n \u2018Kulland\u0131\u011f\u0131n kadar \u00f6de\u2019 mant\u0131\u011f\u0131yla \u00e7al\u0131\u015fan bulut tabanl\u0131 servisleri, altyap\u0131 kurmaya gerek kalmaks\u0131z\u0131n, donan\u0131m ve yaz\u0131l\u0131m maliyetlerini de \u00f6nemli \u00f6l\u00e7\u00fcde d\u00fc\u015f\u00fcr\u00fcyor. Medianova CEO\u2019su Serkan Sevim, \u201c360 derece video y\u00f6netim platformu Enterprise Video i\u00e7in, son kullan\u0131c\u0131lar\u0131n yayg\u0131n olarak kulland\u0131klar\u0131 online video platformlar\u0131n\u0131n kurumsal versiyonu diyebiliriz. Son derece kolay bir \u015fekilde kullan\u0131labilen Enterprise Video, kurumlar\u0131n farkl\u0131 s\u00fcre\u00e7lerine y\u00f6nelik videolar\u0131 tek bir noktadan y\u00f6netebilmelerini sa\u011fl\u0131yor. Platform, online saha e\u011fitimlerinden sunum ve toplant\u0131lar\u0131n canl\u0131 olarak yay\u0131nlanmas\u0131na, kurumsal videolar\u0131n \u015firket i\u00e7inde ya da d\u0131\u015f\u0131nda payla\u015f\u0131lmas\u0131na kadar bir\u00e7ok farkl\u0131 amaca y\u00f6nelik olarak kullan\u0131labiliyor. Telekom\u00fcnikasyon, sa\u011fl\u0131k, finans ve perakende gibi farkl\u0131 sekt\u00f6rlerde bir\u00e7ok kurum, 800\u2019\u00fc a\u015fk\u0131n noktada platformumuzu aktif olarak kullan\u0131yor. T\u00fcrk Telekom, Migros, A Bank, Eczac\u0131ba\u015f\u0131, TEB ve Turkcell bu hizmetten faydalanan firmalar aras\u0131nda yer al\u0131yor\u201d dedi.<\/p>\n

Bug\u00fcn gelinen noktada, farkl\u0131 b\u00f6lgelerde bulunan saha ekiplerinin e\u011fitiminde b\u00fcy\u00fck operasyonlar ger\u00e7ekle\u015ftirmek i\u00e7in b\u00fcy\u00fck b\u00fct\u00e7eler ay\u0131rmaya gerek kalmad\u0131\u011f\u0131na de\u011finen Sevim, \u201cKolay kullan\u0131ml\u0131 aray\u00fcz, i\u00e7erik y\u00f6netiminin ve da\u011f\u0131t\u0131m\u0131n\u0131n h\u0131zl\u0131 bir bi\u00e7imde ger\u00e7ekle\u015ftirilmesine yard\u0131mc\u0131 oluyor. Y\u00f6netim mant\u0131\u011f\u0131 olarak kurumsal kullan\u0131c\u0131lar\u0131n al\u0131\u015fageldikleri web tabanl\u0131 servislerle aras\u0131nda herhangi bir fark olmamas\u0131 da bu s\u00fcre\u00e7leri son derece kolayla\u015ft\u0131r\u0131yor. iPhone, iPad ve Android de dahil olmak \u00fczere t\u00fcm mobil cihazlar\u0131 ve formatlar\u0131 destekleyen platform son derece esnek bir yap\u0131ya sahip. Bu sayede kurumlar\u0131n var olan ya da sonradan ekleyebilecekleri portal ve web sitelerinin altyap\u0131lar\u0131na da kolay entegrasyon sa\u011flan\u0131yor\u201d diye konu\u015ftu.<\/p>\n

Enterprise Video\u2019nun Faydalar\u0131:<\/strong><\/p>\n

Videolar yard\u0131m\u0131yla kurumsal haf\u0131za olu\u015fturman\u0131z\u0131 sa\u011flar.<\/p>\n

Saha ve operasyon maliyetlerini d\u00fc\u015f\u00fcr\u00fcr.<\/p>\n

Hem i\u00e7 ileti\u015fimde hem de m\u00fc\u015fteri ili\u015fkilerinde \u015firketin yenilik\u00e7i imaj\u0131n\u0131 g\u00fc\u00e7lendirir.<\/p>\n

Sunum ve toplant\u0131 videolar\u0131n\u0131z on demand olarak payla\u015f\u0131labilir.<\/p>\n

\u00c7al\u0131\u015fanlar video i\u00e7eriklerine web\u2019den, mobilden ve tabletten kesintisiz ula\u015f\u0131r.<\/p>\n

\u015eirketin bant geni\u015fli\u011fi t\u00fcketilmeden (Local), network yat\u0131r\u0131m\u0131 olmaks\u0131z\u0131n (Cloud) kulland\u0131\u011f\u0131n\u0131z kadar \u00f6dersiniz.<\/p>\n

Videolar\u0131n\u0131z\u0131 HD kalitede ve kesintisiz olarak t\u00fcm \u00e7al\u0131\u015fanlar\u0131n\u0131za ula\u015ft\u0131r\u0131r.<\/p>\n

Kurum \u00e7al\u0131\u015fanlar\u0131 aras\u0131nda i\u015fbirli\u011fini sa\u011flar, \u00f6\u011frenmeye te\u015fvik eder ve kurumsal ileti\u015fimi geli\u015ftirir.<\/p>\n

Sosyal a\u011flar ile tam uyum<\/strong><\/p>\n

\u2018Enterprise Video\u2019 platformunun sahip oldu\u011fu \u2018Content Syndication\u2019 \u00f6zelli\u011finin i\u00e7erik ve videolar\u0131n arama motorlar\u0131na kaydedilmesini sa\u011flad\u0131\u011f\u0131n\u0131 belirten Sevim, \u201cB\u00f6ylece \u00e7e\u015fitli video payla\u015f\u0131m siteleri ve Facebook, Twitter gibi sosyal a\u011flarda payla\u015f\u0131lan videolar\u0131n daha fazla ki\u015fi taraf\u0131ndan izlenmesinin de \u00f6n\u00fc a\u00e7\u0131l\u0131yor. Ek olarak, kurumun internet sitesine gelen ziyaret\u00e7i say\u0131s\u0131nda da art\u0131\u015f kaydedilmi\u015f oluyor\u201d dedi.<\/p>\n

B\u00fcy\u00fck yat\u0131r\u0131mlar gerektirmiyor<\/strong><\/p>\n

Medianova\u2019n\u0131n t\u00fcm \u00e7\u00f6z\u00fcmlerinde oldu\u011fu gibi, tamamen Medianova taraf\u0131ndan geli\u015ftirilen Enterprise Video\u2019da, kurumlar videolar\u0131n\u0131n izlenme rakamlar\u0131na ait ayr\u0131nt\u0131l\u0131 raporlar alabiliyor; i\u00e7 ileti\u015fim stratejilerini geli\u015ftirirken bu raporlardan yararlanabiliyorlar. \u201cOn demand\u201d ve \u201cCanl\u0131\u201d, t\u00fcm kurumsal video \u00e7\u00f6z\u00fcmlerini u\u00e7tan uca sunan platform, \u201ckulland\u0131\u011f\u0131n kadar \u00f6de\u201d modeli ile b\u00fcy\u00fck yat\u0131r\u0131mlar gerektirmeden ve at\u0131l kapasite olu\u015fturmadan maliyet avantaj\u0131 sa\u011fl\u0131yor.<\/p>\n

Medianova, Enterprise Video platformunu kurumlar\u0131n ihtiya\u00e7 ve kaynaklar\u0131 do\u011frultusunda \u00fc\u00e7 farkl\u0131 modelde hizmet verecek \u015fekilde sunuyor:<\/p>\n

Lokal kurulum:<\/strong> Intranet \u00fczerinden eri\u015fimle internet ba\u011flant\u0131s\u0131 ihtiya\u00e7 ve maliyetini s\u0131f\u0131ra indirir.<\/p>\n

Hibrit kurulum:<\/strong> \u0130nternet ba\u011flant\u0131s\u0131 ihtiyac\u0131 minimum seviyededir ve kurulum maliyeti d\u00fc\u015f\u00fckt\u00fcr.<\/p>\n

Bulut kurulum:<\/strong> Intranet ve internet \u00fczerinden eri\u015fime sahiptir ve kurulum maliyeti yoktur.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130nternette video i\u00e7eriklerin g\u00f6rd\u00fc\u011f\u00fc ilgi, kurumlar\u0131 kendi online video platformlar\u0131n\u0131 kurmaya y\u00f6nlendiriyor. \u00dcr\u00fcn ve hizmetlerin tan\u0131t\u0131lmas\u0131 veya i\u015f ortaklar\u0131na ve \u00e7al\u0131\u015fanlara y\u00f6nelik e\u011fitim verilmesi gibi farkl\u0131 ama\u00e7larla kullan\u0131labilen kurumsal video platformlar\u0131, kurumlar\u0131n videolar\u0131n\u0131 y\u00f6netebilmelerini de kolayla\u015ft\u0131r\u0131yor. Medianova taraf\u0131ndan geli\u015ftirilen 360 derece video y\u00f6netim platformu Enterprise Video, 2016 itibariyle T\u00fcrkiye\u2019de 800\u2019\u00fc a\u015fk\u0131n noktada s\u0131f\u0131r kurulum maliyeti avantaj\u0131 ile aktif olarak kullan\u0131l\u0131yor. \u0130nternet ve sosyal medya d\u00fcnyas\u0131nda ileti\u015fim kanallar\u0131 ve y\u00f6ntemleri farkl\u0131l\u0131k g\u00f6sterirken, videolar en \u00e7ok kullan\u0131lan i\u00e7eriklerin ba\u015f\u0131nda gelmeye ba\u015flad\u0131. Ara\u015ft\u0131rmalar da kullan\u0131c\u0131lar\u0131n sadece g\u00fcnl\u00fck hayatlar\u0131nda de\u011fil, i\u015f hayatlar\u0131nda da video i\u00e7eriklerden yararlanmak istediklerini ortaya koyuyor. \u0130nternetin y\u00fckselen y\u0131ld\u0131z\u0131 video, \u00fcr\u00fcn<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-613","post","type-post","status-publish","format-standard","hentry","category-donanim"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/613"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=613"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/613\/revisions"}],"predecessor-version":[{"id":614,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/613\/revisions\/614"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=613"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=613"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=613"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}