{"id":742,"date":"2016-10-07T22:35:10","date_gmt":"2016-10-07T19:35:10","guid":{"rendered":"http:\/\/www.teknolojidergisi.net\/?p=742"},"modified":"2016-10-07T22:35:10","modified_gmt":"2016-10-07T19:35:10","slug":"lenovo-en-iyi-global-100-marka-listesinde","status":"publish","type":"post","link":"https:\/\/www.teknolojidergisi.net\/?p=742","title":{"rendered":"Lenovo \u201cEn \u0130yi Global 100 Marka\u201d Listesinde"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\"><i>D\u00fcnya Teknoloji devi Lenovo, global marka de\u011ferini \u00f6l\u00e7\u00fcmlemede \u00f6nemli referanslardan biri olan Interbrand listesinde yeniden d\u00fcnyan\u0131n en iyi 100 markas\u0131 aras\u0131nda g\u00f6sterildi.<\/i><\/span><\/p>\n<p class=\"p1\"><!--more--><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>P<\/b>C, ak\u0131ll\u0131 telefon ve sunucu alan\u0131nda yenilik\u00e7i \u00fcr\u00fcnleriyle b\u00fcy\u00fck ilgi g\u00f6ren lider PC \u00fcreticisi Lenovo, d\u00fczenli b\u00fcy\u00fcmesi ve teknoloji sekt\u00f6r\u00fcnde ba\u015far\u0131l\u0131 bir global bir marka olmas\u0131 ile dikkat \u00e7ekiyor. Lenovo ilk kez 2015\u2019te giri\u015f yapt\u0131\u011f\u0131 Interbrand \u201cEn iyi 100 global Marka\u201d listesinde bu y\u0131l da yerini ald\u0131. Bu ba\u015far\u0131, \u015firketin yenili\u011fe ve markaya verdi\u011fi de\u011ferin yans\u0131mas\u0131 olarak g\u00f6r\u00fcl\u00fcyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Motorola Mobility ve IBM System X sunucu birimleri sat\u0131n almalar\u0131yla \u00fcr\u00fcn gam\u0131n\u0131 ve m\u00fc\u015fteri eri\u015fimini geni\u015fleten Lenovo, ge\u00e7ti\u011fimiz y\u0131l \u00f6nemli bir b\u00fcy\u00fcme ve marka d\u00f6n\u00fc\u015f\u00fcm d\u00f6nemi ge\u00e7irdi. \u015eirket, PC alan\u0131nda %20\u2019nin \u00fczerindeki pazar pay\u0131yla d\u00fcnyadaki birincili\u011fini korurken, ak\u0131ll\u0131 telefon pazar\u0131ndaki istikrarl\u0131 b\u00fcy\u00fcmesine devam etti. Pazardaki b\u00fcy\u00fcmesini ve farkl\u0131 \u00fcr\u00fcn alanlar\u0131ndaki liderli\u011fini ThinkPad, Yoga ve Moto gibi alanlar\u0131nda lider markalar yaratm\u0131\u015f olmas\u0131na ba\u011flayan Lenovo \u201cFarkl\u0131 Yaratan Daha \u0130yidir\u201d anlay\u0131\u015f\u0131 ile yoluna devam ediyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Interbrand taraf\u0131ndan haz\u0131rlanan ve d\u00fcnyaca sayg\u0131nl\u0131\u011f\u0131 olan <b>\u201cEn \u0130yi Global 100 Marka\u201d<\/b>listesi her y\u0131l global marka de\u011ferinin \u00f6l\u00e7\u00fcmlenmesinde en \u00f6nemli ara\u00e7lardan biri kabul ediliyor. Interbrand, bu y\u0131l 17.\u2019ci kez haz\u0131rlanan <b>En \u0130yi Global Markalar<\/b> raporunda yer alan 100 en de\u011ferli markay\u0131 belirlerken, markan\u0131n \u015firkete katt\u0131\u011f\u0131 farkl\u0131 de\u011ferleri analiz ediyor. Analiz edilenler aras\u0131nda m\u00fc\u015fteri beklentisini kar\u015f\u0131lamaktan ekonomik de\u011fer yaratmaya kadar farkl\u0131 kalemler yer al\u0131yor. S\u0131ralama, markan\u0131n toplam de\u011ferine katk\u0131da bulunan \u00e7e\u015fitli \u00f6zelliklerin beraber de\u011ferlendirilmesiyle olu\u015fturuluyor. S\u0131ralama \u00f6l\u00e7\u00fct\u00fc olarak, markan\u0131n m\u00fc\u015fteri se\u00e7imini etkilemekteki rol\u00fc, finansal performans\u0131, premium fiyatland\u0131rmaya uygun olmas\u0131 veya \u015firketin kazanc\u0131n\u0131 g\u00fcvenceye alabilmesi gibi etkenler g\u00f6z \u00f6n\u00fcnde bulunduruluyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Lenovo Pazarlamadan Sorumlu Y\u00f6netim Kurulu \u00dcyesi David Roman <\/b>yapt\u0131\u011f\u0131 a\u00e7\u0131klamada \u015funlar\u0131 s\u00f6yledi: <i>\u201cGe\u00e7ti\u011fimiz y\u0131l Lenovo, d\u00fcnyan\u0131n en etkili ve bilinen markalar\u0131ndan biri olarak pozisyonunu korurken bir yandan da \u00f6nemli bir d\u00f6n\u00fc\u015f\u00fcm s\u00fcreci ge\u00e7irdi. \u00dcr\u00fcn inovasyonuna olan inanc\u0131m\u0131z, hayran kitlemiz ve pazarlama anlay\u0131\u015f\u0131m\u0131zla marka itibar\u0131m\u0131z\u0131 art\u0131rmaya devam ediyoruz. Lenovo markas\u0131n\u0131n uluslar aras\u0131 bilinirli\u011fine b\u00fcy\u00fck katk\u0131s\u0131 olan Interbrand\u2019in \u201cEn \u0130yi Global Markalar\u201d listesinde bu y\u0131l da yer almaktan \u00e7ok mutluyum.\u201d<\/i><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Interbrand CEO\u2019su Jez Frampton<\/b> ise \u015f\u00f6yle konu\u015ftu: \u201c<i>Lenovo, rekabet\u00e7i global pazarda \u00fcr\u00fcnlerini ve markas\u0131n\u0131 ba\u015far\u0131l\u0131 bir \u015fekilde farkl\u0131la\u015ft\u0131rmaya devam ediyor. Marka, dinamik ve yenilik\u00e7i olma konusunda \u201cAsla Yerinde Durma\u201d mesaj\u0131na sad\u0131k bir duru\u015f sergilemeye devam ediyor. Lenovo\u2019yu, iki y\u0131l \u00fcst \u00fcste Interbrand En \u0130yi Global Markalar listesinde yer ald\u0131\u011f\u0131 i\u00e7in kutluyorum.<\/i><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00fcnya Teknoloji devi Lenovo, global marka de\u011ferini \u00f6l\u00e7\u00fcmlemede \u00f6nemli referanslardan biri olan Interbrand listesinde yeniden d\u00fcnyan\u0131n en iyi 100 markas\u0131 aras\u0131nda g\u00f6sterildi.<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-742","post","type-post","status-publish","format-standard","hentry","category-sektorel-haberler"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/742"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=742"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/742\/revisions"}],"predecessor-version":[{"id":743,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/742\/revisions\/743"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=742"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=742"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=742"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}