{"id":811,"date":"2016-11-01T13:34:20","date_gmt":"2016-11-01T10:34:20","guid":{"rendered":"http:\/\/www.teknolojidergisi.net\/?p=811"},"modified":"2016-11-01T13:34:20","modified_gmt":"2016-11-01T10:34:20","slug":"mobil-uyumlu-sitelerin-sayisi-artiyor","status":"publish","type":"post","link":"https:\/\/www.teknolojidergisi.net\/?p=811","title":{"rendered":"Mobil Uyumlu Sitelerin Say\u0131s\u0131 Art\u0131yor"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">AB Avrupa\u2019ya \u00fcye yedi \u00fclkenin (Almanya, \u0130rlanda, Hollanda, Polonya, S\u0131rbistan, \u0130spanya ve T\u00fcrkiye) i\u015fbirli\u011fi ile haz\u0131rlanan Reklamveren Mobil Denetim Raporunda bu y\u0131l perakende ve finans sekt\u00f6rleri incelendi.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">IAB Avrupa\u2019n\u0131n 2. kez ger\u00e7ekle\u015ftirdi\u011fi ve 500 reklamverenin web sitesinin incelendi\u011fi \u201cMobil Denetim Raporu\u201d, reklamverenlerin mobil anlay\u0131\u015flar\u0131n\u0131n ve mobile \u00f6ncelik veren t\u00fcketici d\u00fcnyas\u0131ndaki varl\u0131klar\u0131n\u0131 nas\u0131l geli\u015ftirdi\u011fini ortaya koyuyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Rapora g\u00f6re; perakende ve finans sekt\u00f6r\u00fcnde reklam veren firmalar\u0131n y\u00fczde 80\u2019inin mobile uygun web sitesi bulunurken yar\u0131dan fazlas\u0131 \u2018responsive\u2019 web tasar\u0131m\u0131 kullan\u0131yor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Avrupa\u2019da t\u00fcm display reklam yat\u0131r\u0131mlar\u0131n\u0131n d\u00f6rtte biri mobile gidiyor. Mobil Denetim Raporu reklamverenlerin bir yandan mobil reklama yat\u0131r\u0131m yaparken, \u00f6te yandan kendi stratejilerinde de mobile \u00f6nemli bir yer verdiklerini ortaya koyuyor. Ancak baz\u0131 \u00fclkelerde perakende i\u00e7in de\u011ferli bir ara\u00e7 olan e-ticaret uygulamalar\u0131, finans sekt\u00f6r\u00fc i\u00e7in gerekli olan \u015fube bulucu aplikasyonlar hen\u00fcz yeterince geli\u015fmi\u015f de\u011fil. Raporda \u00f6ne \u00e7\u0131kan bulgular \u015f\u00f6yle s\u0131ralan\u0131yor:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Perakende ve finans sekt\u00f6r\u00fcnde faaliyet g\u00f6steren markalar\u0131n b\u00fcy\u00fck b\u00f6l\u00fcm\u00fc mobil platformlarda yer al\u0131yor<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Bu sekt\u00f6rlerdeki markalar\u0131n y\u00fczde 80\u2019inden fazlas\u0131n\u0131n mobile uyumlu web sitesi bulunuyor. Perakende firmalar\u0131n\u0131n yar\u0131dan fazlas\u0131n\u0131n, finans firmalar\u0131n\u0131n ise \u00fc\u00e7te ikisinden fazlas\u0131n\u0131n web siteleri \u2018responsive\u2019 olarak tasarlanm\u0131\u015f. Almanya ve Hollanda bu konuda ba\u015f\u0131 \u00e7eken \u00fclkeler. Bu \u00fclkelerdeki b\u00fct\u00fcn perakende ve finans siteleri mobil uyumlu \u00e7al\u0131\u015f\u0131yor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Aplikasyonlar mobil stratejinin en \u00f6nemli unsuru<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Perakende sitelerinin yar\u0131s\u0131ndan fazlas\u0131, finans firmalar\u0131n\u0131n ise \u00fc\u00e7te ikisinden fazlas\u0131 mobil aplikasyona sahip. Finans sekt\u00f6r\u00fcnde bireysel bankac\u0131l\u0131k aplikasyonlar\u0131n\u0131n kurumsal bankac\u0131l\u0131k aplikasyonlar\u0131ndan daha geli\u015fmi\u015f oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Buna kar\u015f\u0131l\u0131k, Orta ve Do\u011fu Avrupa pazar\u0131ndaki finans firmalar\u0131 kurumsal bankac\u0131l\u0131k aplikasyonlar\u0131 daha \u00e7ok kullan\u0131yor. Di\u011fer yandan \u0130spanya\u2019daki finans firmalar\u0131n\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funun bireysel bankac\u0131l\u0131k aplikasyonlar\u0131 bulunuyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Mobil siteler geli\u015fiyor<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u0130\u015flevsellik a\u00e7\u0131s\u0131ndan perakende sekt\u00f6r\u00fcndeki firmalara ait mobil sitelerin masa\u00fcst\u00fc sitelerle ayn\u0131 oldu\u011fu g\u00f6r\u00fcl\u00fcyor. Perakende firmalar\u0131n\u0131n \u00fc\u00e7te ikisinden fazlas\u0131n\u0131n sat\u0131\u015fa uygun mobil (%65) ve masa\u00fcst\u00fc sitesi (%69) bulunuyor. Perakende firmalar\u0131n\u0131n yar\u0131s\u0131ndan fazlas\u0131 ma\u011faza bulma fonksiyonlar\u0131n\u0131 da kullan\u0131yor. Bu firmalar\u0131n mobil veya masa\u00fcst\u00fc sitelerinde GPS-ma\u011faza bulma \u00e7\u00f6z\u00fcm\u00fc bulunuyor. \u0130spanya\u2019da GPS sitemi kullanma oran\u0131 %90\u2019a \u00e7\u0131k\u0131yor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>T\u00fcrkiye\u2019de GPS \u015fube bulucu mobilde \u00e7ok yayg\u0131n<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">T\u00fcrkiye\u2019de bankalar\u0131n masa\u00fcst\u00fc sitelerinde (%84) oldu\u011fu gibi mobil sitelerinde (%80) de GPS ile \u015fube bulma fonksiyonu bulunuyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Aplikasyon say\u0131s\u0131 art\u0131yor, ancak daha gidilecek \u00e7ok yol var<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">2015 y\u0131l\u0131nda yay\u0131nlanan ilk Reklamveren Mobil Denetim Raporu\u2019nda da oldu\u011fu gibi, aplikasyonlar mobil ve masa\u00fcst\u00fc sitelerin gerisinde kal\u0131yor. Perakende firma aplikasyonlar\u0131n\u0131n mobil ve tablet uygulamalar\u0131n\u0131n yar\u0131s\u0131ndan daha az\u0131nda \u00f6deme sistemleri ve GPS ma\u011faza bulma \u00e7\u00f6z\u00fcm\u00fc bulunmuyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>T\u00fcrkiye\u2019de finans sekt\u00f6r\u00fc IOS ve Android uygulamalarda \u00f6nlerde<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">2016 Reklamveren Mobil Denetim Raporu\u2019na g\u00f6re, IOS ve Android i\u00e7in bankac\u0131l\u0131k uygulamalar\u0131 bulunan \u00fclkeler aras\u0131nda Polonya (%52) ve T\u00fcrkiye (%48) ba\u015f\u0131 \u00e7ekiyor.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>IAB EMEA B\u00f6lgesi Mobil Sorumlusu Ben Rickard, <\/b>ara\u015ft\u0131rma ile ilgili olarak<b> <i>\u201c<\/i><\/b><i>Mobil odakl\u0131 bir d\u00fcnyada markalar\u0131n mobil stratejiler geli\u015ftirmeye ba\u015flad\u0131\u011f\u0131n\u0131 g\u00f6rmek olduk\u00e7a mutluluk verici. Mobil g\u00f6sterimler 2015 y\u0131l\u0131nda y\u00fczde 60\u2019tan fazla artt\u0131. Bu durum reklam verenlerin hedefledi\u011fi kitleye ula\u015fmak i\u00e7in mobile \u00f6nem vermeye ba\u015flad\u0131klar\u0131n\u0131 g\u00f6steriyor.\u2019\u2019 <\/i>dedi.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Raporun tamam\u0131n\u0131 indirmek i\u00e7in <a href=\"http:\/\/www.iabeurope.eu\/research-thought-leadership\/iab-europe-report-advertiser-mobile-audit-2016\/\"><span class=\"s2\">t\u0131klay\u0131n\u0131z<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>AB Avrupa\u2019ya \u00fcye yedi \u00fclkenin (Almanya, \u0130rlanda, Hollanda, Polonya, S\u0131rbistan, \u0130spanya ve T\u00fcrkiye) i\u015fbirli\u011fi ile haz\u0131rlanan Reklamveren Mobil Denetim Raporunda bu y\u0131l perakende ve finans sekt\u00f6rleri incelendi. IAB Avrupa\u2019n\u0131n 2. kez ger\u00e7ekle\u015ftirdi\u011fi ve 500 reklamverenin web sitesinin incelendi\u011fi \u201cMobil Denetim Raporu\u201d, reklamverenlerin mobil anlay\u0131\u015flar\u0131n\u0131n ve mobile \u00f6ncelik veren t\u00fcketici d\u00fcnyas\u0131ndaki varl\u0131klar\u0131n\u0131 nas\u0131l geli\u015ftirdi\u011fini ortaya koyuyor. Rapora g\u00f6re; perakende ve finans sekt\u00f6r\u00fcnde reklam veren firmalar\u0131n y\u00fczde 80\u2019inin mobile uygun web sitesi bulunurken yar\u0131dan fazlas\u0131 \u2018responsive\u2019 web tasar\u0131m\u0131 kullan\u0131yor. Avrupa\u2019da t\u00fcm display reklam yat\u0131r\u0131mlar\u0131n\u0131n d\u00f6rtte biri mobile gidiyor. Mobil Denetim Raporu reklamverenlerin bir yandan mobil reklama yat\u0131r\u0131m yaparken, \u00f6te yandan kendi stratejilerinde<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[41,42],"class_list":["post-811","post","type-post","status-publish","format-standard","hentry","category-sektorel-haberler","tag-responsive-design","tag-web"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/811"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=811"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/811\/revisions"}],"predecessor-version":[{"id":812,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/811\/revisions\/812"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}