{"id":8165,"date":"2026-01-29T12:46:38","date_gmt":"2026-01-29T09:46:38","guid":{"rendered":"https:\/\/www.teknolojidergisi.net\/?p=8165"},"modified":"2026-01-29T12:46:39","modified_gmt":"2026-01-29T09:46:39","slug":"bmw-group-2025te-satis-ve-elektrifikasyon-performansiyla-guclu-bir-yili-geride-birakti","status":"publish","type":"post","link":"https:\/\/www.teknolojidergisi.net\/?p=8165","title":{"rendered":"BMW Group 2025’te Sat\u0131\u015f ve Elektrifikasyon Performans\u0131yla G\u00fc\u00e7l\u00fc Bir Y\u0131l\u0131 Geride B\u0131rakt\u0131"},"content":{"rendered":"\n

Borusan Otomotiv’in T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi; BMW, MINI ve BMW Motorrad markalar\u0131n\u0131 b\u00fcnyesinde bar\u0131nd\u0131ran BMW Group, 2025’te global pazarda 2,46 milyon ara\u00e7 teslimat\u0131 ger\u00e7ekle\u015ftirirken, BMW markas\u0131 ise global segment liderli\u011fini s\u00fcrd\u00fcrd\u00fc.<\/strong><\/p>\n\n\n\n

T\u00fcrkiye otomotiv ve motosiklet pazar\u0131nda da dikkat \u00e7ekici ba\u015far\u0131ya imza atan Borusan Otomotiv, BMW markas\u0131yla bug\u00fcne kadarki en y\u00fcksek sat\u0131\u015f adedine ula\u015farak premium segmentte en \u00e7ok tercih edilen marka oldu. MINI, y\u00fczde 118’lik b\u00fcy\u00fcme oran\u0131yla premium otomobil pazar\u0131nda \u00fcst s\u0131ralarda yer ald\u0131. BMW Motorrad ise premium motosiklet pazar\u0131ndaki liderli\u011fini koruman\u0131n yan\u0131 s\u0131ra b\u00fcy\u00fck hacimli ve elektrikli modellerde elde etti\u011fi g\u00fc\u00e7l\u00fc sonu\u00e7larla y\u0131l\u0131 tarihi bir ba\u015far\u0131yla tamamlad\u0131.<\/strong><\/p>\n\n\n\n

BMW Group, 2025 y\u0131l\u0131nda global pazarlardaki zorlu ko\u015fullara ra\u011fmen 2 milyon 463 bin 715 adet ara\u00e7 teslim ederek sat\u0131\u015f hacmini korudu. Elektrifikasyon d\u00f6n\u00fc\u015f\u00fcm\u00fcn\u00fc kararl\u0131l\u0131kla s\u00fcrd\u00fcren BMW Group’ta elektrikli modeller, toplam sat\u0131\u015flar\u0131n y\u00fczde 26’s\u0131n\u0131 olu\u015ftururken, tamamen elektrikli ara\u00e7 teslimatlar\u0131 y\u0131ll\u0131k bazda y\u00fczde 8,3 art\u0131\u015fla 442 bin 072 adede ula\u015ft\u0131. Bu performansla birlikte tamamen elektrikli modellerin toplam sat\u0131\u015flar i\u00e7indeki pay\u0131 yakla\u015f\u0131k y\u00fczde 18’e y\u00fckselirken, elektrikli ara\u00e7lar y\u0131l boyunca b\u00fcy\u00fcmenin ana itici g\u00fcc\u00fc oldu.<\/p>\n\n\n\n

BMW AG M\u00fc\u015fteri, Markalar ve Sat\u0131\u015ftan Sorumlu Y\u00f6netim Kurulu \u00dcyesi Jochen Goller<\/strong>, 2025 sonu\u00e7lar\u0131na ili\u015fkin de\u011ferlendirmesinde \u015funlar\u0131 s\u00f6yledi:
“2025 y\u0131l\u0131nda zorlu bir ortamda BMW Group olarak bir \u00f6nceki y\u0131la k\u0131yasla daha fazla ara\u00e7 satmay\u0131 ba\u015fard\u0131k. Elektrikli modellerimize olan talep \u00f6zellikle g\u00fc\u00e7l\u00fc seyretti. Avrupa’da kaydetti\u011fimiz b\u00fcy\u00fcme bu tabloyu net bi\u00e7imde ortaya koyuyor. Bataryal\u0131 elektrikli ara\u00e7lar toplam sat\u0131\u015flar\u0131m\u0131z\u0131n yakla\u015f\u0131k d\u00f6rtte birini olu\u015ftururken, BEV ve PHEV modellerimizin toplam pay\u0131 b\u00f6lge genelinde y\u00fczde 40’\u0131n \u00fczerine \u00e7\u0131kt\u0131. Bu performansla birlikte 2025 y\u0131l\u0131 i\u00e7in belirlenen AB CO\u2082 filo hedefimize ula\u015fma yolunda ilerlemeye devam ediyoruz. \u00d6n\u00fcm\u00fczdeki d\u00f6nemde \u00f6zellikle Avrupa’da 2026 y\u0131l\u0131 Neue Klasse ile \u00f6ne \u00e7\u0131kacak. Ayn\u0131 zamanda bu y\u0131l BMW X5, BMW 3 Serisi ve BMW 7 Serisi gibi bir\u00e7ok yeni modeli m\u00fc\u015fterilerimizle bulu\u015fturaca\u011f\u0131z. Toplamda BMW Groupolarak 2027 y\u0131l\u0131na kadar farkl\u0131 s\u00fcr\u00fc\u015f se\u00e7enekleriyle 40’tan fazla yeni ve yenilenmi\u015f arac\u0131 pazara sunmay\u0131 planl\u0131yoruz”.<\/p>\n\n\n\n

BMW Group 2025 Y\u0131l\u0131 Global Sat\u0131\u015f Performans\u0131<\/strong><\/p>\n\n\n\n

BMW markas\u0131, 2025 y\u0131l\u0131nda 2 milyon 169 bin 761 adet ara\u00e7 teslimat\u0131yla global segment liderli\u011fini korudu. BMW Mmodelleri ise 213 bin 457 adetlik sat\u0131\u015fla tarihinin en y\u00fcksek seviyesine ula\u015ft\u0131.<\/p>\n\n\n\n

MINI, 2025 y\u0131l\u0131nda 288 bin 290 adetlik teslimatla bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 17,7 b\u00fcy\u00fcme kaydetti. Y\u0131l i\u00e7inde teslim edilen 100 bininci tamamen elektrikli MINI ile markan\u0131n elektrikli modellerinin toplam sat\u0131\u015flar i\u00e7indeki pay\u0131 y\u00fczde 33’\u00fcn \u00fczerine \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

BMW Motorrad ise 2025 y\u0131l\u0131nda 202 bin 563 adet motosiklet ve scooter sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirerek istikrarl\u0131 performans\u0131n\u0131 s\u00fcrd\u00fcrd\u00fc.<\/p>\n\n\n\n

Borusan Otomotiv’den T\u00fcrkiye Otomotiv Pazar\u0131nda G\u00fc\u00e7l\u00fc Performans<\/strong><\/p>\n\n\n\n

Borusan Otomotiv, distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc y\u00fcr\u00fctt\u00fc\u011f\u00fc BMW, MINI ve BMW Motorrad markalar\u0131n\u0131n performanslar\u0131yla 2025 y\u0131l\u0131nda sat\u0131\u015f hacmi ve pazar pay\u0131 a\u00e7\u0131s\u0131ndan T\u00fcrkiye otomotiv pazar\u0131 i\u00e7inde \u00f6ne \u00e7\u0131kan oyuncular aras\u0131nda yer ald\u0131. \u00d6zellikle premium otomobil ve motosiklet segmentlerinde elde etti\u011fi g\u00fc\u00e7l\u00fc sonu\u00e7larla pazardaki konumunu korudu.<\/p>\n\n\n\n

BMW, T\u00fcrkiye’de Tarihi Sat\u0131\u015f Rekoruna Ula\u015ft\u0131<\/strong><\/p>\n\n\n\n

BMW, 2025 y\u0131l\u0131nda 33 bin 992 adetlik sat\u0131\u015fla T\u00fcrkiye’de bug\u00fcne kadar ula\u015ft\u0131\u011f\u0131 en y\u00fcksek sat\u0131\u015f adedine imza att\u0131. Y\u0131ll\u0131k bazda y\u00fczde 31,8’lik b\u00fcy\u00fcme ile T\u00fcrkiye, d\u00fcnya genelinde BMW’nin pazar pay\u0131n\u0131 en \u00e7ok art\u0131rd\u0131\u011f\u0131 \u00fclke oldu. BMW, premium segmentte en \u00e7ok tercih edilen otomobil markas\u0131 olurken, BMW X1 model ailesi ise 12 bin 243 adetlik sat\u0131\u015fla premium segmentte y\u0131l\u0131n en \u00e7ok satan modeli olarak \u00f6ne \u00e7\u0131kt\u0131.Bu performansla Borusan Otomotiv, BMW markas\u0131yla ‘D\u00fcnyan\u0131n En B\u00fcy\u00fck BMW Distrib\u00fct\u00f6r\u00fc’ olma konumunu korudu.<\/p>\n\n\n\n

MINI’den Rekor Sat\u0131\u015f ve G\u00fc\u00e7l\u00fc B\u00fcy\u00fcme<\/strong><\/p>\n\n\n\n

Borusan Otomotiv, MINI markas\u0131nda \u00fcst \u00fcste \u00fc\u00e7\u00fcnc\u00fc y\u0131l\u0131nda da ‘D\u00fcnyan\u0131n En B\u00fcy\u00fck MINI Distrib\u00fct\u00f6r\u00fc’ unvan\u0131n\u0131 elinde tutarken, MINI 2025 y\u0131l\u0131nda sergiledi\u011fi g\u00fc\u00e7l\u00fc performansla T\u00fcrkiye pazar\u0131nda dikkat \u00e7ekti. Marka, 10 bin 380 adetlik sat\u0131\u015fla T\u00fcrkiye’de t\u00fcm zamanlar\u0131n en y\u00fcksek sat\u0131\u015f adedine ula\u015f\u0131rken, 2024 y\u0131l\u0131na k\u0131yasla y\u00fczde 118’lik b\u00fcy\u00fcme oran\u0131 elde etti. Tamamen elektrikli MINI Countryman modeli 9 bin 418 adetlik sat\u0131\u015f performans\u0131yla T\u00fcrkiye elektrikli otomobil pazar\u0131nda en \u00e7ok tercih edilen d\u00f6rd\u00fcnc\u00fc model olarak \u00f6ne \u00e7\u0131kt\u0131.<\/p>\n\n\n\n

T\u00fcrkiye, MINI sat\u0131\u015flar\u0131nda d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen \u00fclkesi olurken ayn\u0131 zamanda d\u00fcnyan\u0131n en y\u00fcksek MINI sat\u0131\u015f hacmine sahip ilk 10 \u00fclkesi aras\u0131nda yer ald\u0131. Tamamen elektrikli MINI sat\u0131\u015flar\u0131nda ise T\u00fcrkiye en y\u00fcksek sat\u0131\u015f hacmine sahip ilk 5 \u00fclke aras\u0131na girerken, y\u00fczde 90,7 ile d\u00fcnyan\u0131n en y\u00fcksek tamamen elektrikli MINI sat\u0131\u015f oran\u0131na sahip \u00fclkesi oldu.<\/p>\n\n\n\n

GS Modelleriyle Zirvede: BMW Motorrad T\u00fcrkiye’de Liderli\u011fini Korudu<\/strong><\/p>\n\n\n\n

BMW Motorrad, T\u00fcrkiye premium motosiklet pazar\u0131ndaki liderli\u011fini s\u00fcrd\u00fcrd\u00fc. 750 cc ve \u00fczeri motor hacmine sahip motosikletlerde pazar pay\u0131 art\u0131r\u0131larak t\u00fcm zamanlar\u0131n en y\u00fcksek seviyesine ula\u015f\u0131ld\u0131. R 1300 GS Adventure ve R 1300 GS modelleri, toplam bin 359 adetlik sat\u0131\u015fla b\u00fcy\u00fck motosiklet pazar\u0131n\u0131n en \u00e7ok tercih edilen ilk iki modeli oldu. Bu modelleri takip eden F 900 GS Adventure ve F 800 GS ile 750 cc ve \u00fczeri segmentte en \u00e7ok tercih edilen ilk d\u00f6rt model BMW Motorrad’a ait oldu.<\/p>\n\n\n\n

Elektrikli mobilite taraf\u0131nda da BMW Motorrad, 4 kW \u00fczeri iki tekerlekli elektrikli motosikletlerde 138 adetlik sat\u0131\u015fla pazar liderli\u011fini elde etti. Uzun bir aran\u0131n ard\u0131ndan C 400 GT ve C 400 X modelleriyle benzinli maxi-scooter segmentine geri d\u00f6nen BMW Motorrad, 2025 y\u0131l\u0131nda sat\u0131\u015f hedeflerine ula\u015farak segmentin en \u00e7ok tercih edilen markalar\u0131 aras\u0131nda yer ald\u0131. BMW Motorrad markas\u0131yla da Borusan Otomotiv, 2025 y\u0131l\u0131nda bir kez daha “D\u00fcnyan\u0131n En B\u00fcy\u00fck BMW Motorrad Distrib\u00fct\u00f6r\u00fc” oldu.<\/p>\n","protected":false},"excerpt":{"rendered":"

Borusan Otomotiv’in T\u00fcrkiye distrib\u00fct\u00f6rl\u00fc\u011f\u00fcn\u00fc \u00fcstlendi\u011fi; BMW, MINI ve BMW Motorrad markalar\u0131n\u0131 b\u00fcnyesinde bar\u0131nd\u0131ran BMW Group, 2025’te global pazarda 2,46 milyon ara\u00e7 teslimat\u0131 ger\u00e7ekle\u015ftirirken, BMW markas\u0131 ise global segment liderli\u011fini s\u00fcrd\u00fcrd\u00fc. T\u00fcrkiye otomotiv ve motosiklet pazar\u0131nda da dikkat \u00e7ekici ba\u015far\u0131ya imza atan Borusan Otomotiv, BMW markas\u0131yla bug\u00fcne kadarki en y\u00fcksek sat\u0131\u015f adedine ula\u015farak premium segmentte en \u00e7ok tercih edilen marka oldu. MINI, y\u00fczde 118’lik b\u00fcy\u00fcme oran\u0131yla premium otomobil pazar\u0131nda \u00fcst s\u0131ralarda yer ald\u0131. BMW Motorrad ise premium motosiklet pazar\u0131ndaki liderli\u011fini koruman\u0131n yan\u0131 s\u0131ra b\u00fcy\u00fck hacimli ve elektrikli modellerde elde etti\u011fi g\u00fc\u00e7l\u00fc sonu\u00e7larla y\u0131l\u0131 tarihi bir ba\u015far\u0131yla tamamlad\u0131. BMW Group, 2025 y\u0131l\u0131nda<\/p>\n","protected":false},"author":3,"featured_media":8166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donanim"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/8165"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8165"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/8165\/revisions"}],"predecessor-version":[{"id":8167,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/8165\/revisions\/8167"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/media\/8166"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}