Hyundai Motor Avrupa, 2025 y\u0131l\u0131nda Avrupa pazar\u0131nda (AB, EFTA, Birle\u015fik Krall\u0131k, Do\u011fu Avrupa ve T\u00fcrkiye) 603.542 adet binek otomobil sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirerek y\u00fczde 4,2 pazar pay\u0131 elde etti.\u00a0G\u00fc\u00e7l\u00fc bir performans sergileyen Hyundai, elektrikli ara\u00e7 segmentindeki konumunu g\u00fc\u00e7lendirmeye devam ederek sat\u0131\u015f hacminde y\u00fczde 24 b\u00fcy\u00fcme kaydetti. Tam elektrikli ara\u00e7lar (BEV) y\u00fczde 48 art\u0131\u015fla b\u00fcy\u00fcmenin ana itici g\u00fcc\u00fc olurken, Hibrit (HEV) ve Plug-in Hibrit (PHEV) modeller de y\u00fczde 11 art\u0131\u015f g\u00f6sterdi. Hyundai, Avrupa\u2019da giderek daha dinamik hale gelen pazar ortam\u0131nda y\u00fczde 18\u2019lik tam elektrikli sat\u0131\u015f\u0131yla da sa\u011flam bir ilerleme kaydetti. Buna ek olarak Hyundai, iki temel sat\u0131\u015f kanal\u0131nda m\u00fc\u015fteri taban\u0131n\u0131 geni\u015fletti: bireysel sat\u0131\u015flar y\u00fczde 2, filo sat\u0131\u015flar\u0131 ise bir \u00f6nceki y\u0131la k\u0131yasla y\u00fczde 4 artt\u0131.\u00a0Avrupa Pazarlar\u0131nda G\u00fc\u00e7l\u00fc PerformansHyundai, 2025 y\u0131l\u0131nda Avrupa\u2019n\u0131n kilit pazarlar\u0131nda \u00f6nemli ba\u015far\u0131lar elde etti. Birle\u015fik Krall\u0131k\u2019ta sat\u0131\u015f hacimleri b\u00fcy\u00fcmeye devam ederek 93.124 adetle \u00fclke tarihindeki en y\u00fcksek ikinci sonuca ula\u015ft\u0131 ve binek otomobil pazar\u0131nda dokuzunculuktan alt\u0131nc\u0131l\u0131\u011fa y\u00fckseldi. Hyundai, Almanya\u2019da 92.890 adet sat\u0131\u015f ve y\u00fczde 3,3 pazar pay\u0131yla binek otomobil segmentinde en \u00e7ok satan Asyal\u0131 marka oldu. Elektrikli ara\u00e7 tescilleri y\u00fczde 49 artarken EV oran\u0131 ise y\u00fczde 27\u2019ye ula\u015ft\u0131. \u0130spanya\u2019da da 64.467 adet ve y\u00fczde 5,8 pazar pay\u0131yla pazardaki en y\u00fcksek sat\u0131\u015f hacmine ula\u015farak d\u00f6rd\u00fcnc\u00fc s\u0131radaki yerini korudu.\u00a0\u00a0\u0130talya\u2019daki pazar pay\u0131 y\u00fczde 3,0 seviyesinde sabit kal\u0131rken sat\u0131\u015f adeti ise 47.046 adet oldu. EV sat\u0131\u015flar\u0131ndaki art\u0131\u015f sayesinde EV oran\u0131 pazar ortalamas\u0131n\u0131n 9 puan \u00fczerine \u00e7\u0131kt\u0131. Fransa\u2019da ise y\u00fczde 2,8 pazar pay\u0131 ve 45.623 adetlik sat\u0131\u015fla ilk 10 marka aras\u0131nda yer ald\u0131. Ayr\u0131ca Fransa\u2019da; Hibrit Elektrikli Ara\u00e7lar sat\u0131\u015flar\u0131n y\u00fczde 35\u2019ini olu\u015fturdu ve pazar ortalamas\u0131 olan y\u00fczde 22\u2019nin \u00fczerine \u00e7\u0131kt\u0131.\u00a0\u00a0Avrupa\u2019n\u0131n Y\u00fckselen Y\u0131ld\u0131z\u0131 T\u00fcrkiyeHyundai, \u00fcretim yapt\u0131\u011f\u0131 T\u00fcrkiye\u2019de ise 2025 y\u0131l\u0131nda sat\u0131\u015flar\u0131n\u0131 y\u00fczde 10 art\u0131rarak toplam 67.368 adet hacme ula\u015ft\u0131 ve binek otomobil pazar\u0131nda alt\u0131nc\u0131 s\u0131rada yer ald\u0131. T\u00fcrk t\u00fcketicisinin en \u00e7ok sevdi\u011fi ve ilgi g\u00f6sterdi\u011fi markalardan biri olan Hyundai, 1997 y\u0131l\u0131ndan bu yana kesintisiz olarak T\u00fcrkiye\u2019de \u00fcretim yaparak ayn\u0131 zamanda \u00fclke ekonomisine ve istihdama da katk\u0131da bulunmaya devam ediyor.\u00a0Bu rakamlar, Hyundai\u2019nin elektrifikasyon stratejisinin ba\u015far\u0131s\u0131n\u0131 ortaya koyan g\u00fc\u00e7l\u00fc g\u00f6stergeler olarak \u00f6ne \u00e7\u0131k\u0131yor; markan\u0131n bir\u00e7ok modeli EV segmentine liderlik ediyor. INSTER, toplam 33.917 adet sat\u0131\u015fla b\u00f6lgede A segmenti elektrikli ara\u00e7lar aras\u0131nda ikinci s\u0131rada yer ald\u0131. INSTER, 2025 D\u00fcnya Elektrikli Otomobili se\u00e7ilirken, IONIQ 9 Almanya\u2019da 2026 Y\u0131l\u0131n\u0131n Premium Otomobili \u00f6d\u00fcl\u00fcn\u00fc kazand\u0131. HEV ve PHEV versiyonlar\u0131n\u0131n yan\u0131 s\u0131ra i\u00e7ten yanmal\u0131 motor se\u00e7ene\u011fi de bulunan TUCSON ise Avrupa\u2019da kompakt SUV segmentinde bireysel sat\u0131\u015f kanal\u0131na y\u00fczde 5,3 pazar pay\u0131yla liderlik ediyor.\u00a0Hyundai CEO\u2019su Jose Mu\u00f1oz \u201cAvrupa, Hyundai\u2019nin k\u00fcresel b\u00fcy\u00fcmesi a\u00e7\u0131s\u0131ndan merkezi bir konumda. B\u00f6lge genelinde \u00fcretim, Ar-Ge ve insan kayna\u011f\u0131na yapt\u0131\u011f\u0131m\u0131z yat\u0131r\u0131mlar, Avrupa\u2019ya olan uzun vadeli ba\u011fl\u0131l\u0131\u011f\u0131m\u0131z\u0131 ve yerelle\u015fme stratejimizi yans\u0131t\u0131yor. \u00c7ekya, T\u00fcrkiye ve Almanya\u2019daki ekiplerimiz Hyundai\u2019nin \u2018Progress for Humanity yani \u0130nsanl\u0131k \u0130\u00e7in \u0130lerleme\u2019 vizyonunu Avrupa\u2019da daha ileriye ta\u015f\u0131yor. \u00d6n\u00fcm\u00fczdeki 18 ay i\u00e7inde piyasaya sunaca\u011f\u0131m\u0131z 5 yeni model ve 2027 y\u0131l\u0131na kadar tamamen elektrikli hale gelecek \u00fcr\u00fcn gam\u0131m\u0131zla, Avrupal\u0131 m\u00fc\u015fterilerimize hak ettikleri se\u00e7enekleri sunmak i\u00e7in h\u0131zla ve kararl\u0131l\u0131kla ilerliyoruz\u201d dedi.\u00a0Hyundai Motor Avrupa Ba\u015fkan\u0131 ve CEO\u2019su Xavier Martinet ise \u201cHyundai Motor Avrupa olarak 2025 y\u0131l\u0131nda elektrikli ara\u00e7 sat\u0131\u015flar\u0131ndaki y\u00fczde 24\u2019l\u00fck art\u0131\u015f ve hibrit – elektrikli modellerimizdeki toplam pazar pay\u0131m\u0131z\u0131 a\u015fan performans\u0131m\u0131z sayesinde g\u00fc\u00e7l\u00fc bir sonu\u00e7 elde ettik. \u00d6n\u00fcm\u00fczdeki 18 ay i\u00e7inde 5 tamamen yeni modelden olu\u015fan g\u00fc\u00e7l\u00fc bir \u00fcr\u00fcn ata\u011f\u0131m\u0131zla \u00fcr\u00fcn yat\u0131r\u0131mlar\u0131m\u0131za devam edece\u011fiz. Bayi ortaklar\u0131m\u0131zla yak\u0131n \u00e7al\u0131\u015farak Avrupal\u0131 m\u00fc\u015fterilerin beklentilerini kar\u015f\u0131layacak ve gelece\u011fe g\u00fcvenle haz\u0131rlanaca\u011f\u0131z\u201d dedi.\u00a02027\u2019ye Kadar Tamamen Elektrikli \u00dcr\u00fcn Gam\u0131Hyundai, elektrifikasyon stratejisinin derinle\u015fmesi do\u011frultusunda, elektrikli \u00fcr\u00fcn portf\u00f6y\u00fcn\u00fc geni\u015fletmeyi s\u00fcrd\u00fcr\u00fcyor. \u00d6n\u00fcm\u00fczdeki 18 ay i\u00e7inde 5 yeni modelin lansman\u0131 planlayan Hyundai, bunlar\u0131n \u00fc\u00e7\u00fcn\u00fc Avrupa\u2019daki m\u00fc\u015fteri ihtiya\u00e7lar\u0131na uyum sa\u011flamak \u00fczere B segmentinde yer konumlayacak. Bu modeller aras\u0131nda, Nisan 2026\u2019da Milano Tasar\u0131m Haftas\u0131\u2019nda d\u00fcnya pr\u00f6miyerini kutlayacak olan IONIQ 3 de bulunuyor. Bunun ard\u0131ndan Hyundai\u2019nin \u00fcr\u00fcn gam\u0131, en k\u00fc\u00e7\u00fck model INSTER\u2019dan STARIA Electric\u2019e kadar uzanan 7 adet BEV ile pazardaki en kapsaml\u0131 EV \u00fcr\u00fcn gamlar\u0131ndan biri haline geliyor.\u00a0Halihaz\u0131rda modellerin yakla\u015f\u0131k y\u00fczde 80\u2019inin elektrikli bir versiyonu bulunurken, Hyundai 2027 y\u0131l\u0131na kadar t\u00fcm modellerini elektrikli hale getirmeyi hedefliyor. Hyundai, elektrikli ve hibrit performans\u0131n\u0131 s\u00fcrekli geli\u015ftirmek i\u00e7in kapsaml\u0131 bir teknoloji yol haritas\u0131 \u00fczerinde \u00e7al\u0131\u015f\u0131yor.\u00a0Hyundai\u2019nin Avrupa\u2019ya Olan Ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 G\u00fc\u00e7lendirmekHyundai\u2019nin Avrupa\u2019ya olan ba\u011fl\u0131l\u0131\u011f\u0131 pek \u00e7ok alanda somut \u015fekilde g\u00f6r\u00fcl\u00fcyor: \u00c7ekya\u2019n\u0131n No\u0161ovice kentindeki Hyundai Motor Manufacturing Czech (HMMC) tesisi, yak\u0131n zamanda 5 milyonuncu arac\u0131n\u0131 \u00fcreterek \u00f6nemli bir kilometre ta\u015f\u0131n\u0131 geride b\u0131rakt\u0131. Bu ba\u015far\u0131, uzun vadeli istikrar\u0131, teknolojik olgunlu\u011fu ve Avrupa i\u00e7in Avrupa\u2019da \u00fcretimi yans\u0131t\u0131yor.\u00a0Markan\u0131n \u0130zmit\u2019teki fabrikas\u0131 Hyundai Motor T\u00fcrkiye (HMTR) ise y\u0131l\u0131n ilerleyen d\u00f6nemlerinde ilk elektrikli arac\u0131 olan IONIQ 3\u2019\u00fc \u00fcretmeye haz\u0131rlan\u0131yor.\u00a0Her iki \u00fcretim tesisi ile birlikte Almanya\u2019daki Hyundai Motor Europe Technical Center (HMETC) Ar-Ge merkezi de Hyundai\u2019nin Avrupa\u2019daki elektrikli ara\u00e7 varl\u0131\u011f\u0131n\u0131 g\u00fc\u00e7lendirmek amac\u0131yla \u00f6nemli yat\u0131r\u0131mlar ald\u0131. Yeni Square Campus i\u00e7in yap\u0131lan 150 milyon euro yat\u0131r\u0131mla Hyundai, ge\u00e7en y\u0131l HMETC tesislerini 25.000 m\u00b2 daha geni\u015fleterek Avrupa\u2019n\u0131n en geli\u015fmi\u015f otomotiv Ar-Ge merkezlerinden birine d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.\u00a0\u00a0Hyundai, \u0130zmit\u2019te bulunan \u00fcretim tesisinde ise yeniden tasarlanan EV g\u00f6vde taban\u0131, y\u00fcksek voltajl\u0131 batarya entegrasyonu ve g\u00fc\u00e7 elektroni\u011fi i\u00e7in 250 milyon euro yat\u0131r\u0131m yapt\u0131 ve \u00f6n\u00fcm\u00fczdeki y\u0131llarda da ek yat\u0131r\u0131mlar planlan\u0131yor. \u00c7ekya\u2019daki No\u0161ovice fabrikas\u0131 da 2025 y\u0131l\u0131nda BEV batarya \u00fcretimi ve montaj\u0131n\u0131 desteklemek \u00fczere geni\u015fletildi; tesisin 2008\u2019de a\u00e7\u0131lmas\u0131ndan bu yana yap\u0131lan toplam yat\u0131r\u0131m 2 milyar euroyu a\u015ft\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"
Hyundai Motor Avrupa, 2025 y\u0131l\u0131nda Avrupa pazar\u0131nda (AB, EFTA, Birle\u015fik Krall\u0131k, Do\u011fu Avrupa ve T\u00fcrkiye) 603.542 adet binek otomobil sat\u0131\u015f\u0131 ger\u00e7ekle\u015ftirerek y\u00fczde 4,2 pazar pay\u0131 elde etti.\u00a0G\u00fc\u00e7l\u00fc bir performans sergileyen Hyundai, elektrikli ara\u00e7 segmentindeki konumunu g\u00fc\u00e7lendirmeye devam ederek sat\u0131\u015f hacminde y\u00fczde 24 b\u00fcy\u00fcme kaydetti. Tam elektrikli ara\u00e7lar (BEV) y\u00fczde 48 art\u0131\u015fla b\u00fcy\u00fcmenin ana itici g\u00fcc\u00fc olurken, Hibrit (HEV) ve Plug-in Hibrit (PHEV) modeller de y\u00fczde 11 art\u0131\u015f g\u00f6sterdi. Hyundai, Avrupa\u2019da giderek daha dinamik hale gelen pazar ortam\u0131nda y\u00fczde 18\u2019lik tam elektrikli sat\u0131\u015f\u0131yla da sa\u011flam bir ilerleme kaydetti. Buna ek olarak Hyundai, iki temel sat\u0131\u015f kanal\u0131nda m\u00fc\u015fteri taban\u0131n\u0131 geni\u015fletti: bireysel sat\u0131\u015flar<\/p>\n","protected":false},"author":3,"featured_media":8011,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-8217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-donanim"],"_links":{"self":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/8217"}],"collection":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=8217"}],"version-history":[{"count":1,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/8217\/revisions"}],"predecessor-version":[{"id":8218,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/posts\/8217\/revisions\/8218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=\/wp\/v2\/media\/8011"}],"wp:attachment":[{"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=8217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=8217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.teknolojidergisi.net\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=8217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}